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1 | (10) |
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Saving the farm, then saving the entire past |
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between the steam engine and the Apple |
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"nobody knew anything about cars" |
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Chapter 2 "My Toys Were All Tools" |
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11 | (14) |
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The boy who hated farming |
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McGuffey's "new green world" |
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a house without a mainspring |
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"the-biggest event in those early years" |
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25 | (14) |
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"He's a thinking, serious person" |
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a baby and a seventh home |
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Chapter 4 Working from the Ground Up |
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39 | (22) |
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Making a car in a world without any |
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"a colorless, limpid, innocent-appearing liquid" |
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the Bagley Avenue woodshed |
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Chapter 5 What Edison Said |
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61 | (20) |
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"There's a young fellow who has made a gas car" |
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a winter drive with "Civilization's latest lisp" |
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dissolution: "Henry Wasn't ready" |
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Chapter 6 "Glory and Dust" |
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81 | (20) |
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Smiling Billy's World's Championship Sweepstakes |
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Ford vs. Winton: "A thin man can run faster than a fat one" |
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"The materialization of a nightmare" |
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Chapter 7 The Seven-Million-Dollar Letter |
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101 | (20) |
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from a toy printing press |
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"This business cannot last" |
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Chapter 8 Ford Finds His Greatest Asset |
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121 | (20) |
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the importance of dealers |
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an earthquake proves the Model A |
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Chapter 9 Inventing the Universal Car |
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141 | (12) |
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steering wheel on the left---forever |
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new experts, new engine, new steel, new car |
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"Without doubt the greatest creation in automobiles ever placed before a people" |
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Chapter 10 The Man Who Owned Every Car in America |
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153 | (18) |
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Selden files a patent on all gas-powered automobiles and sues their makers |
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Ford Won't pay "graft money" |
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"One of the greatest things Mr. Ford did..." |
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Chapter 11 The Model T Takes Over |
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171 | (26) |
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New York to Seattle on thin ice |
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learning to drive the Model T |
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the perils of starting it |
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"Funny Stories About the Ford" |
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five thousand accessories |
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remaking the nation in a decade: "I'll go without food before I'llgo without my car" |
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Chapter 12 Terrible Efficiency |
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197 | (14) |
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taking the work to the worker |
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the twentieth Century's only industrial revolution |
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Chapter 13 The Five-Dollar Day |
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211 | (20) |
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Couzens and his conscience |
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"It's a good round number" |
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Ford bids against himself, "every worker a potential customer" |
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Chapter 14 Simple Purposes |
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231 | (22) |
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Telling workers how to live |
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ugly enough to be a minister |
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Ford on the American soldier: "Lazy, crazy or just out of a job" |
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"GREAT WAR TO END CHRISTMAS DAY: FORD TO STOP IT" |
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from "peace angel to Vulcan" |
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253 | (16) |
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"we Don't seem to be able to keep the profits down" |
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sandbagging the shareholders |
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probing Ford's ignorance in court: "Did you ever hear of Benedict Arnold?" |
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Chapter 16 The International Jew |
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269 | (14) |
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The problems of civilization traced to their source |
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"Let's Have Some Sensationalism" |
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"Jewish Degradation of American Baseball" |
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two U.S. presidents ask Ford to stop his campaign |
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he carries it on for ninety-one issues of the Independent |
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Ford apologizes, saying he had no idea what was in his newspaper |
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Chapter 17 The End of the Line |
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283 | (40) |
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his powerless power in the company |
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Evangeline Dahlinger and her houses and horses |
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the "executive scrap heap" |
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how to join it: suggest changing the Model T |
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323 | (14) |
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"The Rouge is no fun anymore" |
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buying every steam engine |
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"Maybe I pushed the boy too hard" |
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the reluctant armorer of Democracy |
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A Note on Sources, and Acknowledgments |
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337 | (4) |
Bibliography |
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341 | (6) |
Index |
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347 | |