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El. knyga: Impact of Fibre Connectivity on SMEs: Benefits and Business Opportunities

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  • Formatas: EPUB+DRM
  • Išleidimo metai: 15-Nov-2016
  • Leidėjas: Springer International Publishing AG
  • Kalba: eng
  • ISBN-13: 9783319475547
Kitos knygos pagal šią temą:
Impact of Fibre Connectivity on SMEs: Benefits and Business OpportunitiesDidesnis paveikslėlis
  • Formatas: EPUB+DRM
  • Išleidimo metai: 15-Nov-2016
  • Leidėjas: Springer International Publishing AG
  • Kalba: eng
  • ISBN-13: 9783319475547
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Drawing on research conducted over the last 3 years in Cornwall, UK, this new book explores the impact of the EU/BT funded introduction of fibre broadband on rural SMEs. Including a qualitative methodology and in depth focus groups with over 200 companies, The Impact of Fibre Connectivity on SMEs provides a detailed, in depth, analysis to challenge conventionally held beliefs in the value of subsidy and policy pressure in the deployment of such projects. With focus on regional development in the UK as well as exploration of the wider EU context, the book presents a genuine insight into the technology adoption and technology provision.

Chapter 1 Introduction.- Chapter 2 Defining the Research Context.- Chapter 3 Moving Up the Information Superhighway.- Chapter 4 Early impact - Take Up and the Virtuous Circle of Connectivity.- Chapter 5 Always wanting more.- Chapter 6 Conclusions, Recommendations and the Future.
1 Introduction
1(10)
References
10(1)
2 Defining the Research Context
11(16)
2.1 Policy Context
12(4)
2.2 Research Approach
16(2)
2.3 Developing the Research Approach
18(3)
2.4 Phase 1 -- Early Adopters and Those Wishing to Adopt
21(1)
2.4.1 Phase 1 -- Research Aims
21(1)
2.4.2 Sample
21(1)
2.5 Phase 2 -- Those Who Had SFBB for up to 6 Months
21(1)
2.5.1 Phase 2 -- Research Aims
21(1)
2.5.2 Sample
22(1)
2.6 Phase 3 -- Long-Term Adoption and Impact (18 Months Use of SFBB)
22(1)
2.6.1 Phase 3 -- Aims
22(1)
2.6.2 Sample
23(1)
2.7 Conclusion
23(4)
References
24(3)
3 Moving Up the Information Superhighway
27(20)
3.1 Moving on from ADSL
28(1)
3.2 Problems Associated with Slow Broadband Speed
29(5)
3.2.1 Contention Ratio Problems
30(1)
3.2.2 Adaptation to Accommodate Slow Broadband Speeds
31(2)
3.2.3 Upload versus Download
33(1)
3.3 Aspirations and Expectations Regarding SFBB
34(1)
3.3.1 Reliability and Consistency of Service
34(1)
3.4 Value-Add Services
35(1)
3.4.1 Guaranteed Minimum Speeds
36(1)
3.5 Attitudes and Perceived Barriers to SFBB
36(5)
3.6 Misconceptions, Paranoia and Untruths!
41(6)
Note
46(1)
4 Early impact -- Take-Up and the Virtuous Circle of Connectivity
47(38)
4.1 Early Adoption and Impact
48(1)
4.2 Drivers for SFBB Adoption
49(1)
4.3 Overcoming the Problems of Poor Connectivity
49(1)
4.4 Increased Potential for Business Growth
50(1)
4.5 Increased Capacity
51(1)
4.6 Increased Access to Cloud Services
52(1)
4.7 Aspirations and Expectations regarding SFBB
53(2)
4.7.1 Experiencing SFBB
53(2)
4.8 The Virtuous Circle of Connectivity
55(1)
4.9 Speed and Efficiency Benefits of SFBB
56(1)
4.10 Increased Ability to Multitask
57(1)
4.11 Reversing the Shift -- Offline to Online
58(1)
4.12 Economic Benefits of SFBB
59(7)
4.12.1 Reducing the Need to Travel
59(1)
4.12.2 Increased Collaboration Opportunities
60(2)
4.12.3 Changing Patterns of Employment
62(1)
4.12.4 Increased Use of Cloud Services
63(1)
4.12.5 Improved Business Agility
64(2)
4.13 Social Benefits of SFBB
66(6)
4.13.1 Overcoming Cornwall's Peripheral Location
66(1)
4.13.2 Opportunities for Inward Investment
67(2)
4.13.3 Improved Work/Life Balance
69(1)
4.13.4 Increased Flexibility in Working Hours
70(2)
4.14 Environmental Impact
72(3)
4.14.1 Potential for Reduced Carbon Footprint through Less Travel
74(1)
4.15 Issues and Concerns
75(9)
4.15.1 Skills Gap
75(2)
4.15.2 Knowledge Gap
77(2)
4.15.3 Increased Dependency on SFBB Perceived to Increase Vulnerability
79(3)
4.15.4 Communicating with Those Who Do Not Have SFBB
82(2)
4.16 Conclusion
84(1)
5 Always Wanting More
85(38)
5.1 Introduction
86(1)
5.2 SFBB and SME Expectations
86(11)
5.2.1 Reliability of Service
91(2)
5.2.2 Consistency of Service
93(1)
5.2.3 Current Bandwidth Consumption
94(3)
5.3 Future Proofing and Bandwidth Consumption
97(3)
5.4 Benefits Realisation and Innovation
100(6)
5.4.1 Innovation and Operating Differently
101(2)
5.4.2 Speed and Efficiency Gains
103(1)
5.4.3 Better Access to Worldwide Markets
104(2)
5.5 Broadening the Customer Base
106(10)
5.5.1 Increased Use of Cloud Services
106(6)
5.5.2 Business Creation and Retention in Cornwall
112(3)
5.5.3 Business Growth, New Business Opportunities and Diversification
115(1)
5.6 Impact on Carbon Footprint
116(2)
5.6.1 Remote Working and Working from Home
117(1)
5.7 The Ever Expanding Skills Gap
118(5)
6 Conclusions, Recommendations and the Future
123(11)
6.1 Key Benefits Realisation
129(2)
6.2 Maximising Benefits
131(1)
6.3 Recommendations
131(3)
References 134(1)
Appendix -- Discussion Guides for Each Project Phase 135(12)
Index 147
Andy Phippen is Professor of Social Responsibility in IT at Plymouth Business School, Plymouth University, UK. He has conducted empirical research into the relationship between technology and public engagement for over 15 years, including work into public trust in online systems, young people and privacy, and the impact of technologies in rural locations.





Hazel Lacohée undertakes qualitative research on behalf of BT TSO within the People and Behaviours Research team. She joined BT in 1998 and is responsible for providing insight regarding the commercial, socio-economic and customer impact of ICT applications and systems. Hazel obtained an ESRC funded PhD in Psychology from the University of Bristol in 1996 and her current work concerns the impact of NGA for Businesses and Consumer. 
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