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El. knyga: Increasing the Impact of Your Research: A Practical Guide to Sharing Your Findings and Widening Your Reach

(Illuminate Education, USA)
  • Formatas: 284 pages
  • Išleidimo metai: 28-Apr-2020
  • Leidėjas: Routledge
  • Kalba: eng
  • ISBN-13: 9781000061710
  • Formatas: 284 pages
  • Išleidimo metai: 28-Apr-2020
  • Leidėjas: Routledge
  • Kalba: eng
  • ISBN-13: 9781000061710

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This important resource helps researchers in all disciplines share their findings, knowledge, and ideas effectively and beyond their own field. By pursuing the practical recommendations in this book, researchers can increase the exposure of their ideas, connect with wider audiences in powerful ways, and ensure their work has a true impact.

The book covers the most effective ways to share research, such as:











Social medialeveraging time-saving tools and maximizing exposure and branding.





Medialanding interviews and contributing to public dialogue.





Writinglanding book deals and succeeding in key writing opportunities.





Speakinggiving TED Talks, delivering conference keynote presentations, and appearing on broadcasts like NPR.





Connectingnetworking, influencing policy, and joining advisory boards.





Honorswinning awards and recognition to expand your platform.

Rich in tips, strategies, and guidelines, this book also includes clever "fast tracks" and downloadable eResources that provide links, leads, and templates to help secure radio broadcasts, podcasts, publications, conferences, awards, and other opportunities.

The eResources can be found under the Support Materials heading below!
Preface xi
Audience xii
Book Structure and Content xii
Accessibility xiii
Terminology xiii
Benefits xiii
eResources xv
Available eResources xv
How to Access eResources xvi
How to Use eResources xvi
Acknowledgments xviii
Meet the Author xix
PART I Preparing
1(68)
1 Evolution of the Researcher for Modern Times
3(17)
Why and How Research Needs to Be Shared
5(4)
Pressure to Remain Confined to Tradition
9(4)
Balance and Finding Time
13(1)
Representation and Inequity
14(1)
Prioritize Efforts and Be Scrappy
15(1)
Honesty and Integrity
16(1)
Humility
17(3)
2 Social Media
20(23)
Researchers' Place in Social Media
21(2)
Branding
23(3)
Social Media Users
26(1)
Which Tools to Use (A Practical Approach)
27(3)
Account Basics
30(1)
Tools to Save Time Managing Posts
31(1)
Posting Guidelines
31(3)
Bio
34(2)
Curriculum Vitae (CV)
36(2)
Email Signature
38(1)
Website
39(1)
Headshot
39(4)
3 Message and Press
43(26)
Find Your Message
43(5)
Craft Your Elevator Pitch
48(1)
Craft Talking Points
49(1)
Craft Your Media Pitch
50(3)
Consider Packaging
53(9)
Be Press-Accessible
62(3)
Be Press-Friendly
65(1)
Put Parts Together
66(3)
PART II Writing
69(72)
4 Writing Anything
71(35)
Before Writing Anything
74(16)
While Writing Anything
90(8)
After Writing Anything
98(2)
After Receiving Verdict
100(6)
5 Writing Short-Form (Articles, Papers, Etc.)
106(24)
If You Hate Writing (Or Even If You Love It)
107(2)
List of Writing Opportunities (Journals, Magazines, Newsletters, Blogs, Reference Tools, and Newspapers)
109(1)
Reference Sites
109(2)
Short Answers
111(1)
Blogging
111(5)
Newspapers
116(2)
Magazines, Newsletters, Websites, and Other Article Venues
118(1)
Whitepapers and Reports
119(1)
Journals
120(6)
Short-Form Editor
126(1)
Put Parts Together
126(4)
6 Writing Books
130(1)
List of Book Publishers
132(1)
Book
Chapters
132(1)
Writing Books
132(5)
Book Editor
137(1)
Book Reviews
137(1)
Put Parts Together
138(3)
PART III Speaking
141(2)
7 Speaking Anywhere
143(2)
Before Speaking Anywhere
145(15)
While Speaking Anywhere
160(13)
After Speaking Anywhere
173(4)
8 Speaking at Conferences and Other Events
177(1)
List of Conferences (Including Symposiums, Congresses, Online Conferences, Research Meetings, and Other Events)
178(1)
Conference Sessions
178(4)
Online Conferences
182(1)
Poster Presentations
183(2)
Conference Keynotes
185(3)
Booking Agencies
188(1)
If You Prefer to Start Slow
189(1)
Plan a Conference
190(1)
Put Parts Together
190(3)
9 Speaking on Air and Recordings
193(3)
List of Broadcasting Opportunities (Podcasts, Radio, Television, Videos, and Webcasts)
196(1)
TED Talks
196(3)
News Media and Television
199(3)
National Public Radio (NPR)
202(1)
British Broadcasting Corporation (BBC)
203(1)
Other Radio and Podcasts
203(2)
Webcasts and Other Webinars
205(1)
Documentary
206(1)
Videos and Video Blogging (Vlogging)
206(1)
Video Libraries
206(1)
Put Parts Together
207(4)
PART IV More Options
211(2)
10 Connecting
213(1)
To Make Connecting Easier (Even If You Hate It)
214(2)
Good Connecting Habits
216(3)
Good Connecting Mindset
219(1)
Close to Home (Special-Interest Groups and More)
220(2)
List of Organizations (Joining and Subscribing Opportunities)
222(1)
Organizations
222(1)
Calls for Input
222(1)
Policymaking
222(4)
Serving
226(1)
List and Guide to Serving Opportunities
227(1)
Honors
227(1)
List and Guide to Awards and Other Honors
228(2)
11 Multiply Your Impact
230(2)
Promote Others
232(1)
Promote Your Work
232(1)
Exposure for Your Anything
233(9)
Exposure for Your Books
242(6)
Exposure for Your Other Writing
248(5)
Exposure for Your Speaking Engagements
253(1)
Hunting and Harvesting
254(1)
Conclusion
254(5)
Index 259
Jenny Grant Rankin is a Fulbright Specialist with two doctorates who lectures at universities and other institutions, such as the University of Cambridge, TED, and national research associations. Dr. Rankin is a prolific speaker and writer and has been honored by the U.S. White House for her work. See more at www.JennyRankin.com.