Indigenous Language for Social Change Communication in the Global South brings together voices from the margins to engage in dialogue about common social change issues in Latin America, Africa, and Asia. This book argues that resistance and social movements, expressed in music and songs and exchanged via radio, remain fundamental to ensure that the linguistic and cultural diversity of the world progresses despite colonizing pressures. Contributors present cases that explore how indigenous communities use mediums such as the radio to help support their language, identity, and expand their own social change. Highlighting the centrality of music in the development of political discussions and language as a central part of collective identity, contributors analyze how these mediums function as both a vessel and a link for information and cultural cohesion of those engaging in social change. Scholars of communication, sociology, and development studies will find this book of particular interest.
Contents
Introduction: Social Change Communication in Indigenous Languages
Abiodun Salawu, Tshepang Bright Molale, and Enrique Uribe-Jongbloed
Part
1. Indigenous Mass Media and Health Communication
Chapter
1. Xhosa/English (Xhoslish) Code-Switching in Radio Health
Programming towards Communication for Development and Social Change: Analysis
of Selected Radio Station in South Africa
Moses Ofome Asak, Tshepang Bright Molale, and Abiodun Salawu
Chapter
2. Critical Discourse Analysis of Traditional Medicine Outdoor
Advertising and Public Health Issues in Northern Nigeria
Aondover Eric Msughter, Mohammad Garba Kuchi, and Abubakar Aliyu Abba
Chapter
3. Indigenous Language Status and the Threat to Transmission and
Acquisition of Traditional Medical Knowledge (TMK)
Janet O. Adekannbi
Chapter
4. Indigenous Languages, Digital Media, and COVID-19 Pandemic in the
Global South: A South African Discourse
Fulufhelo Oscar Makananise, Edgar Julius Malatji, and Shumani Eric Madima
Part
2. Resistance, Resilience, Sustainability, and Identity in Indigenous
Language Media
Chapter
5. Language, Media, and Resistance: Indigenous Communicators in the
Extreme North of the Brazilian Amazon
Lisiane Aguiar and Jan Pöhlmann
Chapter
6. African Magic Igbos Contribution to Development and Social Change
Communication as an Indigenous Language Media: Viewers Perceptions on
Twitter
Deborah Dike
Chapter
7. Indigenous Language Media, Resistance, and Resilience
Esteban Emilio Mozonyi and Marķa Suįrez Luque
Chapter
8. Towards a New Research Agenda on Indigenous Language Community
Media in Agricultural and Sustainable Resource Management in the Global
South
Nolukhanyo Metula
Chapter
9. The Role of Native Languages on the National Media for Justice and
Social Change: The Kawsachun Coca Radio and Somos Pueblo TV Program
Experiences
Eduardo López Rosse
Part
3. Indigenous Language Radio and Music for Conflict Resolution and
Social Change
Chapter
10. Constructing Community and Building Identity through Indigenous
Community Media: The Case of Radio Swayamshakti in Odisha, India
Aniruddha Jena, Vinod Pavarala, and Vasuki Belavadi
Chapter
11. Communicating and Attaining Social Change through Indigenous
Nigerian Pidgin English: An Assessment of Brekete Family Programme on Human
Rights Radio 101.1, Abuja, Nigeria
Silas Udenze and Antoni Roig Telo
Chapter
12. Rethinking Conflict Resolution, Peace, and Unity through
Indigenous Language Media in Contemporary Zimbabwe: A Multilingual
Perspective
Tobias Marevesa, Paul Nepapleh Nkamta, and Esther Mavengano
Chapter
13. Can Vernacular Radio Be Conflict Sensitive? An Analysis of
Vernacular Radio Programming in Western Kenya
John Ndavula and Jackline U. Lidubwi
Chapter
14. A Systemic Review of Indigenous Protest Songs as a Conduit for
Social Mobilisation in South Africa
Rhoda T. I. Patrick, Oluremi A. Abiolu, and Hosea O. Patrick
Chapter
15. Yoruba Music: A Socio-cultural Tool for Traditional and Modern
Political Participation
Omowale Adelabu and IfeKristi Ayo-Obiremi
About the Contributors
Abiodun Salawu is professor of journalism, communication, and media studies and director of Indigenous Language Media in Africa (ILMA) at North-West University.
Tshepang Bright Molale is senior lecturer in the School of Social Sciences at the University of Mpumalanga.
Enrique Uribe-Jongbloed is professor and researcher at the School of Social Communication and Journalism, Universidad Externado de Colombia.
Mohammad Sahid Ullah is professor of communication and journalism at the University of Chittagong.
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