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El. knyga: Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan [Taylor & Francis e-book]

, (University of South Australia, Australia)
  • Formatas: 190 pages, 14 Tables, black and white; 7 Line drawings, black and white; 7 Illustrations, black and white
  • Išleidimo metai: 15-Apr-2014
  • Leidėjas: Routledge
  • ISBN-13: 9781003572602
Kitos knygos pagal šią temą:
  • Taylor & Francis e-book
  • Kaina: 110,79 €*
  • * this price gives unlimited concurrent access for unlimited time
  • Standartinė kaina: 158,27 €
  • Sutaupote 30%
Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and TaiwanDidesnis paveikslėlis
  • Formatas: 190 pages, 14 Tables, black and white; 7 Line drawings, black and white; 7 Illustrations, black and white
  • Išleidimo metai: 15-Apr-2014
  • Leidėjas: Routledge
  • ISBN-13: 9781003572602
Kitos knygos pagal šią temą:
Taylor & Francis e-booksMore info about Taylor & Francis e-books
Partnerių interneto svetainė: https://www.taylorfrancis.com/books/9781003572602
"The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergenceof financial services. This trend has recently commenced in East Asian countries, such as Taiwan and Korea, where the tremendous growth of these activities has been noticed. The book explores what the determinants of this growth in East Asia, particularly in Korea and Taiwan are, and how these determinants influence differently to the customers of these two countries when compared with the studies conducted on other countries (e.g. Europe and North America). The book opens the view on the subject of customers' behavioural intentions of cross-buying banking services in East Asian countries, especially from a cross-cultural perspective and empirically tested findings help marketing personnel in financial institutions, marketing practitioners' in banks and researchers of financial services and marketing, understanding on East Asia such as Taiwan and Korea, where the tremendous growth of these activities has been noticed in recent years. "--

List of figures
vii
List of tables
viii
Acknowledgements ix
List of abbreviations
x
1 Introduction
1(18)
1.1 Background
1(3)
1.2 Critical issues of studies on cross-buying in East Asia
4(3)
1.3 Research questions and literature review
7(4)
1.4 Research design and methodology
11(1)
1.5 Research aims and contributions
12(4)
1.6 Structure of the book
16(3)
2 Review of literature
19(42)
2.1 Introduction
19(1)
2.2 Operationalization of culture: value and belief system approach
20(4)
2.3 Cultural studies and customer behaviour: critical considerations
24(8)
2.4 Hofstede's cultural dimensions: debates and beyond
32(5)
2.5 Asian cultures and collectivism: Confucian values
37(5)
2.6 Customer behaviour: relationship management and customers' cross-buying intentions
42(10)
2.7 Cross-buying intentions in the financial services: Europe and Asia
52(3)
2.8 Significance of literature review
55(2)
2.9 Summary
57(4)
3 Conceptual model and methodology
61(30)
3.1 Introduction
61(1)
3.2 Conceptual model
62(5)
3.3 Variables and hypotheses
67(6)
3.4 Research design and methodology
73(3)
3.5 Qualitative approach: interview design
76(2)
3.6 Quantitative approach: survey design
78(2)
3.7 Questionnaire and measurements design
80(5)
3.8 Summary
85(6)
4 Data collection and analysis
91(32)
4.1 Introduction
91(1)
4.2 Data collection and cross-cultural studies
92(2)
4.3 Data collection and characteristics
94(6)
4.4 Data analysis and findings
100(20)
4.5 Summary
120(3)
5 Discussion and future studies
123(27)
5.7 Introduction
123(1)
5.2 Results
124(8)
5.3 Managerial implications
132(10)
5.4 Limitations and future studies
142(4)
5.5 Summary
146(4)
6 Conclusion
150(11)
6.1 Research questions and contributions of the book
150(2)
6.2 Review of the literature and the research gap
152(3)
6.3 Conceptual model and methodology
155(2)
6.4 Data analysis and discussion
157(1)
6.5 Managerial implications and future studies
158(3)
References 161(20)
Index 181
Dr. Jung Kee Hong is an active contributor and researcher in the field of international business with focal interest of cross-cultural management, global consumer dynamics, marketing innovation and strategies, and entrepreneurship in different cultures. As a practitioner, he has produced various reports on customer behaviours and strategic positioning for multinational financial service companies, based on his 15 years experiences of working in the international financial services arena in New York, Seoul, Hong Kong, Taipei and Singapore.









Dr You-il Lee is Associate Professor in International Business and Deputy Director of the Australian Centre for Asian Business leading the research on Globalization and Asian Capitalism in the International Graduate School of Business at University of South Australia. Professor Lee is a political economist, working on socio-economic and political changes and dynamics of globalization/regional integration in Northeast Asia. He has published widely in leading journals in the areas of Asian Studies, Asian business management and Asian political economy. Professor Lee is currently completing a research book, The Impact of Foreign Multinational Corporations in South Korea: Evolution, Dynamics and Contradictions (Cheltenham: Edward Elgar).
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