Designed primarily for students on MBA and executive education courses, this practical text introduces a new pentathlon framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in both service and manufacturing companies. Designed primarily for students on MBA and executive education courses, this practical text introduces a new pentathlon framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in service and manufacturing companies. Designed primarily for students on MBA and executive education courses, this practical text introduces a new pentathlon framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develops strategies for improving performance in both service and manufacturing companies.
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KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management. He was previously Director of Graduate Programs at Stuttgart Institute of Management and Technology and has lectured in Italy, Paris, Australia and Malaysia. With substantial industrial experience gained at Hewlett-Packard, he regularly acts as a consultant on innovation management to well-known organisations including Kellogg's, ICL, HSBC and Rank-Xerox. RICK MITCHELL is Group Technology Director of Domino Printing Services and a Visiting Professor at Cranfield School of Management. H
Preface * The Role of Innovation * The Economic Impact of Innovation * Managing Innovation in Services * Developing an Innovation Strategy * Creativity, Knowledge and Idea Management * Selecting Projects and Managing the Portfolio Implementation * People and Innovation Management * Improving Innovation Performance * The Future of Innovation Management * Index
Preface * The Role of Innovation * The Economic Impact of Innovation * Managing Innovation in Services * Developing an Innovation Strategy * Creativity, Knowledge and Idea Management * Selecting Projects and Managing the Portfolio Implementation * People and Innovation Management * Improving Innovation Performance * The Future of Innovation Management * Index
