Part 1: Introduction
1. Innovation and Marketing
2. The Diffusion of Innovations Part 2: The Social Processes of Innovation
3. Consumer Innovativeness
4. Communication and Influence
5. Mathematical Theories of the Social Processes Part 3: The Marketing of New Products
6. Innovation, The Life Cycle and New Product Strategy
7. New Product Management, The Organization and Society
8. The Techniques of New Product Development
9. Predicting Product Performance
10. Conclusions.
