For courses in Advertising
Integrated advertising and marketing communications taught through real-life application
Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real-life situations. The 8th edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers.
Extend learning beyond the classroom
Pearson eText is an easy-to-use digital textbook that students can purchase on their own or you can assign for your course. It lets students read, highlight, and take notes all in one place. The mobile app lets students learn on the go, offline or online. Creating a course allows you to schedule readings, view reading analytics, and share your own notes with students, motivating them to keep reading, and keep learning. Learn more about Pearson eText.
Integrated advertising and marketing communications taught through real-life application.
Integrated Advertising, Promotion, and Marketing Communications discusses the importance of integrating all marketing communications and how to best connect with consumers.
For courses in Advertising.
Pearson eText is an easy-to-use digital textbook that you can purchase on your own or instructors can assign for their course. The mobile app lets you keep on learning, no matter where your day takes you even offline. You can also add highlights, bookmarks, and notes in your Pearson eText to study how you like.
NOTE: This ISBN is for the Pearson eText access card. Pearson eText is a fully digital delivery of Pearson content. Before purchasing, check that you have the correct ISBN. To register for and use Pearson eText, you may also need a course invite link, which your instructor will provide. Follow the instructions provided on the access card to learn more.
