Integrative Framing Analysis: Framing Health through Words and Visuals [Minkštas viršelis]

"While there is a plethora of visual communication and media framing books, there is a paucity of research that combines both textual and visual framing approaches. Viorela Dans book is well positioned to fill this important scholarly gap in the area of framing analysis. Building on theoretical and methodological strengths of existing framing studies, the book offers a clear and comprehensive overview of what has been done in this area to date and where we need to go from here. The book will provide an invaluable resource for graduate-level seminars in Media Framing, Health Communication, Mass Communication Theory, Research Methods, and International Communication." --Daniela V. Dimitrova, Iowa State University, USA

The method is valuable for framing researchers of all stripes. The book is a helpful guide on the road to studying both visual and verbal framing concurrently, and it will certainly help framing research reach new heights.

Bart Vyncke, KU Leuven, Belgium

This book fills such an important gap in the literature. There is much to appreciate about Integrative Framing Analysis, especially the level of craft, transparency, and detail Dan gives in each chapter. Overall, Dan provides a pristine methodological map for scholars to follow.

Danielle K. Kilgo, Indiana University, USA

The book has several strengths; the fundamental one is the innovative approach of the author. Dans plea for integrative analysis in framing research is hardly debatable. Her proposal of the concept of verbalvisual frame congruence ratio is also a concrete innovation. The high transparency of Dans discussion in terms of the methodology and the detailed description of all the steps in the research process in chapters 5 and 6 really deliver as a practical, clear, and helpful guide on integrative framing analysis