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El. knyga: Intellectual Property, Unfair Competition and Publicity: Convergences and Development

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Dealing with rights and developments at the margin of classic intellectual property, this fascinating book explores emerging types of regulations and how existing IP regimes inform and influence the judicial and legislative creation of 'substitute' IP rights.The editors have carefully structured the book to ensure that there is a thorough analysis of how commercial values arising at the margins of classic IP rights are regulated. As new regimes of regulations emerge, the question of how existing IP regimes inform and influence the judicial and legislative creation of 'substitute' intellectual property rights is explored. By doing this, the contributors interrogate the very boundaries that constitute what IP rights traditionally protect and cover. Should all investments in anything intangible and 'intellectual' - such as product shapes, personality, data and organization of an event - be protected as property? Should there be qualitative differences among the types of investments and achievements? These are just some of the interesting questions addressed in this important new book.

Academics, policymakers, lawyers and many others concerned with IP rights, will benefit from the extensive and thoughtful discussion presented in this work.

Contributors: T. Aplin, S. Ericsson, J. Griffiths, A. Kur, N. Lee, S. Maniatis, A. Ohly, A. Quaedvlieg, G. Rinkerman, K. Schmitt, Y. Tamura, N. van der Laan, G. Westkamp
List of contributors
vii
Introduction to the series ix
Introduction: Intellectual property, unfairness and speech -- convergences and development 1(10)
Annette Kur
Nari Lee
Ansgar Ohly
Guido Westkamp
PART I CONDUCT AND UNFAIRNESS: MAPPING METHODOLOGICAL BOUNDARIES
1 What to protect, and how? Unfair competition, intellectual property, or protection sui generis
11(22)
Annette Kur
2 Interfaces between trade mark protection and unfair competition law: Confusion about confusion and misconceptions about misappropriation?
33(28)
Ansgar Ohly
3 Personality rights, unfair competition and extended causes of action
61(36)
Guido Westkamp
PART II CONVERGENCES I: PERSONA, PUBLICITY AND MARKET CONTROL RIGHTS IN COMPARISON
4 Personality endorsement and character merchandising: A sparkle of unfair competition in English law
97(21)
Spyros Maniatis
5 Rights of publicity in the United States from Edison to Elvis to Paris (arid every 15 minutes in-between)
118(33)
Gary Rinkerman
6 Celebrities, advertisement and commercial exploitation "publicity rights" in German law
151(14)
Kerstin Schmitt
PART III CONVERGENCES II: INVESTMENT IN COMPETITION
7 Ambush marketing: Examining the development of an event organizer right of association
165(24)
Seth Ericsson
8 Commercialising privacy and privatising the commercial: The difficulties arising from the protection of privacy via breach of confidence
189(27)
Tanya Aplin
9 Protection of the first mover advantage: Regulation against imitation of the product configuration in Japan
216(15)
Yoshiyuki Tamura
10 The use of trade marks in keyword advertising: Developments in CJEU and national jurisprudence
231(58)
Nicole van der Laan
PART IV INVESTMENT PROTECTION AND THE PUBLIC INTEREST: COMPETITION AND (COMMERCIAL) SPEECH
11 The United Kingdom's public interest "defence" and European Union copyright law
289(20)
Jonathan Griffiths
12 Public domain at the interface of trade mark and unfair competition law: The case of referential use of trade marks
309(31)
Nari Lee
13 Image rights in civil law systems: Four questions and three systems
340(15)
Antoon Quaedvlieg
Index 355
Edited by Nari Lee, Professor, Hanken School of Economics, Helsinki, Finland, Guido Westkamp, Professor Dr. jur., Chair in Intellectual Property and Comparative Law, Queen Mary Intellectual Property Research Institute, Centre for Commercial Law Studies, Queen Mary, University of London, UK, Annette Kur, Professor, Max Planck Institute for Innovation and Competition (retired), Munich and Ansgar Ohly, Professor of Private Law, Intellectual Property and Competition Law, Ludwig Maximilian University, Munich, Germany