Companies face two main challenges in the design of voluntary sustainability initiatives (VSIs): They recognise acceptance problems by different strategic stakeholders and opposition by competing initiatives and experience significant resource demands needed to set up VSIs and ask for more efficient solutions.
Conceptual aspects of voluntary sustainability initiatives in the context of proactive sustainability strategies for supply chains.- Theoretical aspects of designing voluntary sustainability initiatives for supply chains.- Initial framework: a resource-based view of institutional entrepreneurship in the design of voluntary sustainability initiatives for supply chains.- An exploratory study of the institutional entrepreneur's resources in the design of legitimised voluntary sustainability initiatives for supply chains.- Development of the research model: resources, the design of voluntary sustainability initiatives for supply chains, and legitimacy.- A confirmatory study of the institutional entrepreneur's resources in the design of legitimised voluntary sustainability initiatives for supply chains.- Conclusion, further research and implications for business practice.
Dr. Nils Peters received a doctors degree from the University of St.Gallen (HSG) in business administration at the chair of Prof. Dr. Wolfgang Stölzle. Since then he works as management consultant.
