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El. knyga: Intercultural Communication in Japan: Theorizing Homogenizing Discourse

Edited by (Southern Illinois University Carbondale, USA), Edited by (University of New Mexico, USA)

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Japan is heterogeneous and culturally diverse, both historically through ancient waves of immigration and in recent years due to its foreign relations and internationalization. However, Japan has socially, culturally, politically, and intellectually constructed a distinct and homogeneous identity. More recently, this identity construction has been rightfully questioned and challenged by Japans culturally diverse groups.

This book explores the discursive systems of cultural identities that regenerate the illusion of Japan as a homogeneous nation. Contributors from a variety of disciplines and methodological approaches investigate the ways in which Japans homogenizing discourses are challenged and modified by counter-homogeneous message systems. They examine the discursive push-and-pull between homogenizing and heterogenizing vectors, found in domestic and transnational contexts and mobilized by various identity politics, such as gender, sexuality, ethnicity, foreign status, nationality, multiculturalism, and internationalization. After offering a careful and critical analysis, the book calls for a complicating of Japans homogenizing discourses in nuanced and contextual ways, with an explicit goal of working towards a culturally diverse Japan.

Taking a critical intercultural communication perspective, this book will be of interest to students and scholars of Japanese Studies, Japanese Culture and Japanese Society.
Notes on contributors viii
Acknowledgments xii
Introduction: intercultural communication in Japan: theorizing homogenized discourse 1(24)
Satoshi Toyosaki
Shinsuke Eguchi
PART I Gender, sexuality, and the body
25(46)
1 The affective politics of the feminine: an interpassive analysis of Japanese female comedians
27(14)
Sachi Sekimoto
Yusaku Yajima
2 "It's a wonderful single life": constructions and representations of female singleness in Japan's contemporary josei dorama
41(14)
Emi Kanemoto
Kristie Collins
3 The shifting gender landscape of Japanese society
55(16)
Justin Charlebois
PART II Performance and queerness
71(28)
4 Japanese male-queer femininity: an autoethnographic reflection on Matsuko Deluxe as an one-kei talent
73(13)
Shinsuke Eguchi
5 Bleach in color: unpacking gendered, queered, and raced performances in anime
86(13)
Reslie Cortes
PART III Inclusiveness and Otherness
99(44)
6 The discursive pushes and pulls of J-pop and K-pop in Taiwan: cultural homogenization and identity co-optation
101(13)
Hsun-Yu (Sharon) Chuang
7 "Hating Korea" (kenkan) in postcolonial Japan
114(15)
Andre Haag
8 Japan's internationalization: dialectics of Orientalism and hybridism
129(14)
Satoshi Toyosaki
Eric Forbush
PART IV Media and framing
143(32)
9 Ishihara Shintaro's manga moral panic: the homogenizing rhetoric of Japanese nationalism
145(14)
Lucy J. Miller
10 Mixi and an imagined boundary of Japan
159(16)
Ryuta Komaki
PART V Environment and movement
175(30)
11 Historicization of cherry blossoms: a study of Japan's homogenizing discourses
177(13)
Takuya Sakurai
12 Alternative vs. conventional: dialectic relations of the organic agriculture discourse
190(15)
Saki Ichihara Fomsgaard
PART VI Education and internationalization
205(33)
13 A dialectic between nationalism and multiculturalism: an analysis of the internationalization discourse in Japan
207(17)
Ako Inuzuka
14 "I never wanted to be famous": pushes and pulls of Whiteness through the eyes of foreign English language teachers in Japan
224(14)
Nathaniel Simmons
Yea-Wen Chen
Index 238
Satoshi Toyosaki is an Associate Professor in the Department of Communication Studies at Southern Illinois University Carbondale, USA.

Shinsuke Eguchi is an Assistant Professor of Intercultural Communication in the Department of Communication and Journalism at the University of New Mexico, USA.