This international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.
The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective.
With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
This international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor.
Introduction: International Case Studies in Innovation and
Entrepreneurship in Tourism. Part 1: Education. Case
1. A Roadmap to
Interdisciplinary Project-Based Learning: Designing Innovative Experiences
for Tourism Destinations. Case
2. Nurturing Entrepreneurship through
Experiential Learning at Macao Institute for Tourism Studies (IFTM). Case
3.
Bringing Lessons from the Tourism Creative Factory Ideation Programme to the
Entrepreneurship Education Classroom. Case
4. Challenges for Tourism
Education in Times of Transformation. Part 2: Community. Case
5. ColorADD,
The Color Alphabet. Case
6. Two Realities of Community-Based Tourism in
Ecuador, Case Studies of Organizational Success and Failure. Case
7.
Community-Based Tourism and the Struggle Against Depopulation in Remote Rural
Areas: The Case of Linares de la Sierra (Spain). Case
8. Public and Private
Relationships in the Management Council for Developing Tourism in Protected
Areas of the Amazon: the Case of Parque Estadual de Guajarį-Mirim, Brazil.
Case
9. Examining the Role of Tourism Social Enterprise Venezia Autentica in
Responding to Overtourism and Progressing the Sustainable Development Goals.
Case
10. Sustainable Communities Project: Promoting Innovation and
Entrepreneurship Through Tourism Projects in Low-Density Territories. Case
11. Design Thinking in Eco-Tourism Services. Part 3: Sustainability. Case
12.
Revitalizing Low-Season Tourism in Zakopane: A Case Study on Green Workshops
for a Small Pension/Hotel. Case
13. The Rising of Sustainable Tourism in the
Canary Islands. Case
14. Analysing the Role of Female Entrepreneurs in
Spatial Ecosystem Approaches Using Quantitative Methods. Part 4: Cultural
Experiences. Case
15. Ethnic Tourism - The Case of the Cova da Moura District
Lisbon. Case
16. Heritage Interpretation and Tourism A Lesson Learned
Based on Cultural Sites Interpretation Evaluation. Case
17. Ecomuseum Zavot
and Community-based Tourism (CBT). Case 5: Gastronomic Experiences. Case
18.
KESTAVA Food Waste and Sustainability in a Finnish Restaurant. Case
19.
Innovation and Creativity in Culinary Arts. Case
20. Marketing Strategy
Formation for Restaurant Customer Acquisition. Case
21. Best Practices of
Social Entrepreneurship in Restaurant Business: A Case Study of D'Bacalhau
Lisbon. Case 6: IT and Marketing. Case
22. ChatGPT Content Creation for
Online Hospitality Promotion. Case
23. Digital Platforms on Accomodation: A
Dream Coming True or a Nightmare on the Horizon?
Antónia Correia is a Professor at the University of Algarve, affiliated to CEFAGE, and President of the first collaborative laboratory in tourism.
José Dias Lopes is a Professor at ISEG/Lisbon University and Consultant in public policy.
Miguel Portugal is a Professor and Director of the Tourism Management degree in ISMAT Instituto Superior Manuel Teixeira Gomes in Portimćo.
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