No one can escape the influence of the media. Every day we watch hours of TV, listen to the radio, read newspapers and comics, go to the cinema, sit in front of videos or surf the Web. These information commodities exercise enormous influence and power over all of us.
Introducing Media Studies provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research.
Ziauddin Sardar is Professor of Postcolonial Studies at City University, London, co-author of the international bestsellers Why Do People Hate America? and American Dream, Global Nightmare (Icon, 2002, 2004) and a widely known author, journalist and critic.
