"Korean media has exploded in popularity across the globe in the past decade. This edited collection examines ways that fans from very different racial and cultural backgrounds have engaged with Korean popular media in local contexts, revealing complex transcultural affinities, conflicts, and negotiations"--
Showcases the dynamism of cross-cultural engagement with Korean media
Korean media has exploded in popularity across the globe in the past decade: BTS and other K-pop groups have packed stadiums, Parasite garnered record-breaking critical success, The Masked Singer and Singles Inferno became viral TV hits, and multiday KCON fan events have highlighted not only media but Korean food, cosmetics, and fashion. Exploring how fans from different cultural and racial backgrounds engage with Korean media in local and individual contexts, this edited collection reveals complex transcultural affinities, conflicts, and negotiations. The essays delve into the ways people create meaning from, and shape affinity to, Korean television and music. The book also explores Korean popular cultures influence on audiences imaginative play, desires, and fantasies, critically examining topics such as TikTok as a space of Asian fetishization, Black YouTubers K-pop reaction videos, the perception of Korean men in opposition to European hegemonic masculinity, and Middle Eastern fans responses to appropriation in K-pop. Throughout, the contributors provide perceptive analyses that reveal what the interplay of race and Korean entertainment tells us about the complex nature of transnational fandom.
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Showcases the dynamism of cross-cultural engagement with Korean media
DRAFT
Introduction, by David C. Oh & Benjamin M. Han
Part I. Transcultural Affinity, Excess, and Contradiction
Chapter
1. The Road to Fandom: Joy and Black "Fans" in K-pop, by Crystal S.
Anderson
Chapter
2. Between Appreciation and Appropriation: Race-Transitioning among
Hallyu Fans, by Min Joo Lee
Chapter
3. Korean Romance for Wholesomeness and Racism? The Transcultural
Reception of the Reality Dating Show Single's Inferno, by Woori Han
Chapter
4. K-pop and the Racialization of Asian American Popular Musicians,
by Donna Lee Kwon
Chapter
5. "Soft" Koreans and "Sensual" Cubans: Race, Gender, and the
Reception of South Korean Popular Culture in Cuba, by Laura-Zoė Humphreys
Part II. Intersectional Connection and Imaginaries
Chapter
6. Latin Orientalism and Anglo Hegemony in Korean Rock: Seo Taiji's
"Moai" (2009), by Moisés Park
Chapter
7. "I Was Probably Korean in a Previous Life": Transracial Jokes and
Fantasies of Hallyu Fans, by Irina Lyan
Chapter
8. Hallyu Dreaming: Making Sense of Race and Gender in K-dramas in
the US Midwest and Ireland, by Rebecca Chiyoko King-O'Riain
Chapter
9. When K-pop Meets Islam: Cultural Appropriation and Fan Engagement,
by Young Jung
Chapter
10. "I Can Do Both": Queering K-pop Idols through the White
Discursive Standpoint of TikTok Users, by Julia Trzciska & David C. Oh
David C. Oh is associate professor at Syracuse University in the Newhouse School of Public Communications. His books include Whitewashing the Movies: White Subjectivity and Asian Erasure in U.S. Film Culture. Benjamin M. Han is associate professor in the Department of Entertainment and Media Studies at the University of Georgia. He is author of Beyond the Black and White TV: Asian and Latin American Spectacle in Cold War America. Contributors: Crystal S. Anderson, Woori Han, Laura-Zoė Humphreys, Young Jung, Rebecca Chiyoko King-O'Riain, Donna Lee Kwon, Min Joo Lee, Irina Lyan, Moisés Park, and Julia Trzciska
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