This new volume illustrates how one of the most rapidly evolving industries in the worldtravel and tourismhas transcended its immediate economic concerns and has become a major signifier for cultural patterns and cross-cultural communications. It discusses how the function of language has become the subject of scrutiny in the context of intellectual deliberation vis-ą-vis travel and tourism. Drawing on discourse analytics and ethnographic approaches, this volume brings together perspectives from the lived experiences of residents, hosts, and ethnographers to explore the extent to which linguistic and cultural differences are identified, constructed, negotiated, and maintained in tourism encounters.
SECTION I: CROSS-CULTURAL COMMUNICATION IN TRAVEL AND TOURISM
1.
Passenger Identity in Public Transport Awareness Campaign Posters:
Contrastive Study of Communication Styles in Japan and France
2. How
Philosophy of Tourism Tussles with Cultural Diversity and Cultural Tolerance
3. Intercultural Communication in Tourism During the Covid-19 Pandemic:
Analyzing Audience Appeal of Indian Tourism Campaigns through Social-Media
4.
Deconstructing the Notion of Sacred and Profane from the Viewpoint of
Theme-Based Durga Puja in Kolkata in the Age of Covid-19: A Sociological
Study
5. Covid-19 Pandemic and the End of Overtourism: A Perspective SECTION
II: NARRATIVE OF PLACE AND SPACE
6. Transfiguring the Troubled Past through
Narratives
7. Literary Ethnography and Travel Aesthetics: Amitav Ghoshs the
Hungry Tide and Jungle Nama: A Story of the Sundarbans
8. Journeying through
the Lesser-Known Indian Spaces: A Reading of Biswanath Ghoshs Chai, Chai
SECTION III: TRAVEL AND TOURISM INDUSTRY
9. Imagined Communities: The
Development of the Early Tourist Industry in Alaska and the Marketing of the
Indigenous Experience
10. Multimodal Approach to Tourism Advertising
Discourses
11. The Saga of Kochi: Cultural and Heritage Tourism Overview
12.
Rural Tourism in India: Constraints and Opportunities
13. The Effect of
Social Media Sites Promoting the Tourism Industry: An Indian Perspective
Soumya Sankar Ghosh, PhD, is Senior Assistant Professor (I) at the School of Advanced Sciences and Languages at VIT Bhopal University, Madhya Pradesh, India. He has worked on conversation model building and dialogue processing in machine learning. He has published papers in international journals and conference proceedings and is a national advisory committee member of the International Conference on Rhythm in Speech and Music and a general member of the Linguistic Society of India.
Debanjali Roy is Assistant Professor (I) at the School of Language and Literature at KIIT University, Odisha, India. She is pursuing a PhD in English at the University of Calcutta. She has contributed to English language teaching and gender studies through her field-based research and has published articles in international journals. She has received scholarships funded by international organizations, including the American English Institute at the University of Oregon and the European Union.
Tanmoy Putatunda is Assistant Professor (I) at the School of Language and Literature at KIIT University, Odisha, India. She is pursuing a PhD in English at the University of Calcutta. She has contributed to English language teaching and gender studies through her field-based research and has published articles in international journals. She has received scholarships funded by international organizations, including the American English Institute at the University of Oregon and the European Union.
Nilanjan Ray, PhD, is Associate Professor of Management Studies at JIS University, India. His former roles include Associate Professor, Head of Department, and Director IQAC at the Institute of Leadership Entrepreneurship and Development. He was also associated with Adamas University as Associate Professor of Marketing Management and Centre Coordinator for Research in Business. Dr. Ray published research papers in national and international journals as well as several books. He has one patent from Germany and two copyrights from India.
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