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x | |
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xi | |
Transcription conventions |
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xii | |
Preface |
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xv | |
Introduction |
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1 | (22) |
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2 | (4) |
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Background notions: language use, social action, and context |
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6 | (8) |
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Data collection procedures and settings |
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14 | (6) |
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20 | (3) |
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1 Approaches to service encounters: a pragmatic-discursive analysis of social action |
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23 | (26) |
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23 | (1) |
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1.2 Discourse and discourse types |
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23 | (3) |
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1.2.1 Institutional discourse |
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25 | (1) |
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1.3 Approaches to service encounters |
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26 | (14) |
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1.3.1 Speech Act Theory: a performative-intentional perspective |
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27 | (1) |
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1.3.2 Conversation Analysis: a micro-analytic talk-in-interaction perspective |
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28 | (3) |
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1.3.3 Systemic Functional Linguistics: a social-semiotic and genre perspective |
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31 | (1) |
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1.3.4 Comprehensive discourse analysis: a doctor--patient discourse perspective |
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32 | (1) |
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1.3.5 Interactional Sociolinguistics: an inferential approach to situated communicative practices |
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32 | (1) |
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1.3.6 Discourse coherence: a discourse-analytic approach to language use in context |
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33 | (1) |
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1.3.7 Joint activity in face-to-face conversation: joint actions in language use |
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34 | (1) |
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1.3.8 Multimodal Discourse Analysis: a verbal and non-verbal modal perspective |
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35 | (1) |
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1.3.9 Variational Pragmatics: intra-lingual variation in varieties of a language |
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35 | (1) |
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1.3.10 Critical Discourse Analysis: analyzing service in media discourse |
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36 | (1) |
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1.3.11 Computer-Mediated Discourse: negotiating e-service encounters |
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37 | (1) |
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1.3.12 Discourse approaches to the analysis of face and (im)politeness |
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38 | (2) |
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1.4 A pragmatic-discursive approach to service encounters |
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40 | (8) |
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1.4.1 Social action in face-to-face interaction |
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40 | (1) |
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41 | (1) |
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1.4.3 Changes of frame and footing |
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41 | (1) |
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1.4.4 Service encounters in context |
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42 | (1) |
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1.4.5 Variation in service encounters |
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42 | (1) |
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1.4.6 Integrative model of discourse for the analysis of service encounters |
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43 | (5) |
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48 | (1) |
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2 Service encounters in commercial and non-commercial settings |
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49 | (33) |
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49 | (1) |
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2.2 Defining service encounters |
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50 | (5) |
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2.3 On the symmetric--asymmetric nature of service encounters |
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55 | (1) |
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2.4 A classification of service encounters |
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56 | (4) |
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2.5 Commercial and non-commercial service encounters |
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60 | (19) |
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2.5.1 Organizational structure of service encounters |
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71 | (2) |
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2.5.2 Cross-cultural service encounters |
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73 | (1) |
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2.5.3 Service encounters in small shops |
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74 | (2) |
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2.5.4 Service encounters in non-commercial (or service) settings |
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76 | (1) |
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2.5.5 Service encounters in multilingual contexts |
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77 | (1) |
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2.5.6 Service encounters in intercultural and learning contexts |
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78 | (1) |
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2.5.7 Politeness and macro-social variables |
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78 | (1) |
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2.6 The scope of service encounters in this book |
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79 | (2) |
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81 | (1) |
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3 Cross-cultural service encounters: negotiating service in the United States and Mexico |
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82 | (34) |
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82 | (1) |
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3.2 Cross-cultural pragmatic variation in the United States and Mexico |
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83 | (1) |
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3.3 Setting and data collection procedures |
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84 | (1) |
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3.4 Negotiating service in cross-cultural service encounters |
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85 | (29) |
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3.4.1 Opening the interaction |
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85 | (8) |
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3.4.2 Pragmalinguistic variation in the request for service |
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93 | (7) |
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3.4.3 Request--response sequence |
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100 | (7) |
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3.4.4 Closing the interaction |
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107 | (5) |
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3.4.5 Organizational level |
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112 | (2) |
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114 | (2) |
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4 Intra-lingual pragmatic variation in service encounters |
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116 | (25) |
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116 | (1) |
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4.2 Intra-lingual pragmatic variation in US supermarket delicatessens |
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117 | (10) |
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4.2.1 Setting and data collection procedures |
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117 | (1) |
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4.2.2 Opening the interaction |
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118 | (1) |
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4.2.3 Pragmalinguistic variation in the request for service |
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119 | (5) |
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4.2.4 Request--response sequence |
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124 | (3) |
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4.3 Intra-lingual pragmatic variation in Mexican small shops |
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127 | (13) |
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4.3.1 Setting and data collection procedures |
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127 | (1) |
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4.3.2 Opening the interaction |
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128 | (2) |
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4.3.3 Pragmalinguistic variation in the request for service |
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130 | (4) |
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4.3.4 Request--response sequence and closing |
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134 | (6) |
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140 | (1) |
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5 Negotiating service in Mexican markets |
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141 | (22) |
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141 | (1) |
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5.2 Defining market service encounters |
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142 | (1) |
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5.3 Setting and data collection procedures |
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143 | (2) |
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5.4 Negotiating service in a Mexican market |
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145 | (16) |
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5.4.1 Making a request for service |
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147 | (6) |
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5.4.2 Opening and closing market sales transactions |
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153 | (2) |
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5.4.3 Request--response sequence |
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155 | (3) |
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5.4.4 Bargaining sequence |
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158 | (3) |
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161 | (2) |
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6 Intracultural service encounters at a US visitor information center |
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163 | (19) |
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163 | (1) |
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6.2 Defining intracultural service encounters |
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164 | (1) |
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6.3 Setting and data collection procedures |
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164 | (2) |
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6.4 Interactional resources during the negotiation of service |
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166 | (15) |
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6.4.1 Opening the interaction |
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167 | (1) |
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6.4.2 Pragmalinguistic variation in the request for information |
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168 | (3) |
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6.4.3 Negotiation of the request for service |
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171 | (2) |
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6.4.4 Dispreferred responses in service encounters |
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173 | (3) |
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6.4.5 Prosodic analysis of requests for service |
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176 | (5) |
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181 | (1) |
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7 Relational talk and the negotiation of face in service encounters |
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182 | (22) |
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182 | (1) |
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7.2 Defining relational talk |
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183 | (2) |
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7.3 Relational talk in supermarket delicatessens |
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185 | (12) |
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7.3.1 Greetings and thank-you exchanges |
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185 | (2) |
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7.3.2 Small talk and shifts of alignment |
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187 | (5) |
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7.3.3 Shifting interactional roles in customer dissatisfaction |
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192 | (5) |
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7.4 Relational talk at a US visitor information center |
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197 | (5) |
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202 | (2) |
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8 Forms of address and politeness in service encounters |
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204 | (23) |
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204 | (1) |
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8.2 Defining forms of address |
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205 | (2) |
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8.3 Forms of address in supermarket delicatessens |
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207 | (5) |
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8.3.1 Variation in use of pronominal forms |
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208 | (1) |
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8.3.2 Pragmatic variation in use of vocatives |
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209 | (3) |
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8.4 Forms of address in Mexican market sales transactions |
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212 | (7) |
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8.4.1 Variation in use of pronominal forms |
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212 | (2) |
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8.4.2 Pragmatic variation in use of vocatives |
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214 | (5) |
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8.5 Pragmatic variation in pronominal use |
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219 | (6) |
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225 | (2) |
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227 | (13) |
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The dynamic process of service encounters |
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228 | (5) |
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Pragmatic/Discourse variation and the pragmatic variable |
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233 | (2) |
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Formulaic language use in service encounters |
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235 | (1) |
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236 | (2) |
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238 | (2) |
Appendix |
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240 | (16) |
References |
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256 | (18) |
Index |
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274 | |