New in Paperback! An inspired resource for creating excellent layouts Layout Workbook is one of five volumes in Rockport's series of practical and inspirational workbooks that cover the fundamental areas of the graphic design business. In this edition, author Kristin Cullen tackles the often perplexing job of nailing down a layout that works.
More than a collection of great examples of layout, this book is an invaluable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the heart of design-the how and why of the creative process.
Cullen approaches layout with a series of step-by-step fundamental chapters (a "how-to" of layout) addressing topics such as The Function of Design, Inspiration, The Design Process, Intuition, Structure and Organization, The Interaction of Visual Elements, Typography, and Design Analysis. The book offers inspirational quotations and a unique, progressive design that truly reflects its content.
New in Paperback! An inspired resource for creating excellent layouts Layout Workbook is one of five volumes in Rockport's series of practical and inspirational workbooks that cover the fundamental areas of the graphic design business. In this edition, author Kristin Cullen tackles the often perplexing job of nailing down a layout that works.
More than a collection of great examples of layout, this book is an invaluable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the heart of design-the how and why of the creative process.
Cullen approaches layout with a series of step-by-step fundamental chapters (a "how-to" of layout) addressing topics such as The Function of Design, Inspiration, The Design Process, Intuition, Structure and Organization, The Interaction of Visual Elements, Typography, and Design Analysis. The book offers inspirational quotations and a unique, progressive design that truly reflects its content.
The Function of Design
Communicating Messages
Establishing function
The role of the designer
Inspiration
Cultivating Creativity
Discovering inspiration
The Design Process
Understanding Methodology
The value of process
Developing a project brief
Research and information gathering
Brainstorming
Conceptualization
Experimentation and Development
Execution
Intuition
Trusting the Inner Voice
Design fundamentals
Intuition defined
The benefits of intuition
Structure and Organization
Building Foundations
Grid systems in graphic design
The anatomy of grids
Working with basic grids
The Interaction of Visual Elements
Establishing a Hierarchy
Hierarchical development
Compositional factors
Typography
Shaping the Page
The function of type
Typographic characteristics
Typeface selection
Designing with type
Design Analysis
Seeing the Whole and Its Parts
The importance of analysis
Evaluation Considerations
Profiles (Case Studies)
Kristin Cullen teaches graphic design at the University of Cincinnati and has also taught at the University of Illinois and the Rhode Island School of Design. For years, she worked as a designer at award-winning Chicago design firms, where she created a wide range of communication materials. She lives in Cincinnati, OH. http://www.kristincullen.com
