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Layout Workbook: Revised and Updated: A real-world guide to building pages in graphic design [Minkštas viršelis]

  • Formatas: Paperback / softback, 240 pages, aukštis x plotis: 232x232 mm, 250 color illustrations
  • Serija: Workbook
  • Išleidimo metai: 28-Jun-2018
  • Leidėjas: Rockport Publishers Inc.
  • ISBN-10: 1631594974
  • ISBN-13: 9781631594977
Kitos knygos pagal šią temą:
  • Formatas: Paperback / softback, 240 pages, aukštis x plotis: 232x232 mm, 250 color illustrations
  • Serija: Workbook
  • Išleidimo metai: 28-Jun-2018
  • Leidėjas: Rockport Publishers Inc.
  • ISBN-10: 1631594974
  • ISBN-13: 9781631594977
Kitos knygos pagal šią temą:
Layout Workbook is one of five volumes in Rockport's series of practical and inspirational workbooks that cover the fundamental areas of the graphic design business. In the original, 2005 edition, author Kristin Cullen tackled the often perplexing job of nailing down a layout that works. In the new edition, with a new cover and new look, Dennis Puhalla (author of Rockport's Design Elements: Form and Space) will refresh and update the text, case studies, and imagery.

More than a collection of great examples of layout, this book is an invaluable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the heart of design-the how and why of the creative process.

In Layout Workbook, the subject is approached with a series of step-by-step fundamental chapters (a "how-to" of layout) addressing topics such as The Function of Design, Inspiration, The Design Process, Intuition, Structure and Organization, The Interaction of Visual Elements, Typography, and Design Analysis. The book offers inspirational quotations and a unique, progressive design that truly reflects its content.
 
Chapter One The Function Of Design: Communicating Messages
10(6)
Establishing Function
12(2)
The Role of the Designer
14(2)
Chapter Two Inspiration: Cultivating Creativity
16(8)
Discovering Inspiration
18(6)
Chapter Three The Design Process: Understanding Methodology
24(18)
The Value of Process
26(1)
Developing a Project Brief
26(4)
Research and Information Gathering
30(2)
Brainstorming
32(2)
Conceptualization
34(2)
Experimentation and Development
36(4)
Execution
40(2)
Chapter Four Intuition: Trusting The Inner Voice
42(10)
Intuition Defined
44(2)
The Benefits of Intuition
46(6)
Chapter Five Structure And Organization: Building Foundations
52(22)
Grid Systems in Graphic Design
54(2)
The Anatomy of Grids
56(4)
Working With Basic Grids
60(8)
Visual Balance
68(6)
Chapter Six The Interaction Of Visual Elements: Establishing Hierarchy
74(20)
Hierarchical Development
76(2)
The Principles of Spatial Organization
78(16)
Chapter Seven Typography: Shaping Language
94(28)
The Function of Type
96(1)
Typographic Characteristics
96(4)
Typeface Selection
100(4)
Designing With Type
104(18)
Chapter Eight Design Analysis: Seeing The Whole And Its Parts
122(8)
The Importance of Analysis
124(2)
Evaluation Considerations
126(4)
Chapter Nine Profiles: Looking Closer
130(104)
Aufuldish & Warinner
132(4)
Capsule
136(2)
Cheng Design
138(4)
Ci Studio
142(4)
Concrete [ the office of jilly simons]
146(4)
Cook Design
150(4)
Evelock Design
154(4)
Renate Gokl
158(4)
Hammerpress Studio
162(2)
Hat-Trick Design
164(4)
Helicopter
168(2)
Hendersonbromsteadartco
170(4)
Hoet & Hoet
174(2)
The Jones Group
176(2)
Kangaroo Press
178(2)
Kearneyrocholl
180(4)
Kinetic Singapore
184(2)
Kolegram
186(4)
Kontour Design
190(4)
Lichtwitz
194(2)
Mitre Agency
196(2)
Nb: Studio
198(4)
No.Parking
202(4)
Noon
206(2)
Petrick Design
208(2)
Rick Rawlins/Work And Visual Dialogue
210(2)
Rmac
212(2)
Samatamason
214(4)
Shinnoske Design
218(2)
Studio Najbrt
220(4)
Superburo
224(4)
Visocky O'Grady
228(4)
Wilsonharvey/Loewy
232(2)
Basic Glossary 234(2)
Index of Contributors 236(2)
Bibliography 238(1)
About the Author Acknowledgments 239
Kristin Cullen is an award-winning designer, art director, educator, and published author with a masters degree in graphic design from the Rhode Island School of Design (RISD). Her work has appeared in national and international exhibits and been published in books and magazines such as Print, Graphis, and HOW. She has taught at leading institutions including the School of the Art Institute of Chicago; University of Cincinnati; University of Illinois at UrbanaChampaign; and RISD.