This guide will turn your approach to your most valued givers on its head. It'll make you to consider whether you are nurturing your biggest donors, telling them what they need to know, and providing them with the time and attention they might want.
Funding from major donors can mean the difference between a charity's success or failure. Shouldn't you be getting it right?
Work out who your biggest donors actually are! Step-by-step advice for recruiting larger donors, and keeping them. How to motivate your major donors and keep them in the loop. Strategies for asking and then reporting back when they say 'yes'.
With major donors so important to so many charities, this is a must read for anyone involved in sector fundraising: from the chief executive down.
