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El. knyga: Make an Impact with Your Written English: How to Use Word Power to Impress in Presentations, Reports, PR and Meetings

3.50/5 (4 ratings by Goodreads)
  • Formatas: 152 pages
  • Serija: Better Business English
  • Išleidimo metai: 03-Sep-2009
  • Leidėjas: Kogan Page Ltd
  • Kalba: eng
  • ISBN-13: 9780749458485
Kitos knygos pagal šią temą:
Make an Impact with Your Written English: How to Use Word Power to Impress in Presentations, Reports, PR and MeetingsDidesnis paveikslėlis
  • Formatas: 152 pages
  • Serija: Better Business English
  • Išleidimo metai: 03-Sep-2009
  • Leidėjas: Kogan Page Ltd
  • Kalba: eng
  • ISBN-13: 9780749458485
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This concise guide focuses on conveying clear messages and avoiding verbosity and jargon when writing in English for sales, public relations, presentations, reports, minutes, manuals, e-mails, and the web for the global market. It offers advice and checklists for both native and non-native English writers, progressing from defining readers and customers to final touches like choosing fonts. Each chapter on a specific type of writing includes a checklist. There is no subject index. Talbot is a business writing consultant. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com) This volume in the Better Business English series focuses on presentations, reports, note-taking, PR writing, technical writing, and writing for the web. Make an Impact with Your Written English helps non-native speakers write business English in a confident and competent voice. Writing effective business English is about creating clear, concise messages and avoiding verbosity; but the fewer words there are, the more important it is to get them right. This volume in the Better Business English series focuses on presentations, reports, note-taking, PR writing, technical writing, and writing for the web. Make an Impact with Your Written English helps non-native speakers write business English in a confident and competent voice.

Daugiau informacijos

Essential advice on writing English for non-native speakers Tips for writing English for PR, presentations, reports and meetings Takes you a step further in your career and will help you gain the competitive edge
Preface xi
Introduction 1(2)
Writing English for business
3(8)
Defining readers, customers and audience
3(1)
Your audience can be anyone and everyone
4(1)
Different cultures, different approaches
4(1)
Approaching that white space
5(3)
Different cultures, different personalities
8(2)
Your checklist for action
10(1)
Deciding your business writing objectives
11(14)
Describing what you and your organization do
11(2)
Focus on the message, not just the translation
13(1)
English dictionary syndrome
14(1)
Online translations
15(2)
`Brand you' and your company brand
17(7)
Your checklist for action
24(1)
Reading and writing challenges and needs
25(10)
Help your readers
25(3)
Choose the right font for international business
28(3)
Underlining, italics and justifying margins
31(1)
Technology of the `instantly available'
32(1)
Scan reading and skimming: a new norm
33(1)
Your checklist for action
34(1)
Writing for presentations and talks
35(8)
Create an advantage: get noticed for the right reasons
35(3)
Avoiding distractions
38(1)
I knew you would ask that!
39(1)
Further tips for making life easier
40(2)
Your checklist for action
42(1)
We all need to write to market and sell
43(12)
Everyone is an ambassador and salesperson
43(1)
Writing is a key that opens the door
44(2)
Advertising and promotional literature for a global market
46(2)
Sales letters must enable that call to action
48(2)
Are you planning to buy?
50(1)
Are you selling?
51(1)
Do not mislead your buyers or be misled by sellers
51(1)
Chasing payment: one style does not suit all
52(2)
Your checklist for action
54(1)
Making an impact through written word power
55(16)
The wow factor sets you apart
55(2)
Word power skills
57(3)
Look at the world around you
60(3)
Without common sense, you will fail
63(1)
Regularly refresh your word power
64(1)
An introduction to customer focus in writing
65(2)
Standard endings can destory the personal touch
67(1)
Your checklist for action
68(3)
Four steps to success
71(12)
The Word Power Skills system
71(2)
Being correct for purpose
73(1)
Write clearly
74(1)
How simplicity can free you to impress
75(2)
Plain English
77(2)
Gobbledegook
79(1)
Structuring your writing
79(1)
Your checklist for action
80(3)
Writing press releases and editorial
83(14)
Create the right publicity
83(2)
Different words and styles for different target publications
85(1)
Standard press release layout
85(4)
Words to help your press release make an impact
89(1)
Product recall press releases
90(2)
Jargon in advertising and public relations
92(1)
Outsourcing your public relations
93(2)
Your checklist for action
95(2)
Writing reports
97(10)
The changing face of reports
97(1)
Evaluate your target audience and your role
98(1)
A Checklist to help you plan
98(1)
Different perspectives
99(3)
Making your mark and anticipating questions
102(1)
Writing can inadvertently put up barriers
103(2)
Technical reports
105(1)
Your checklist for action
106(1)
Writing agendas, meeting notes and minutes
107(12)
Writing a meeting agenda
107(1)
Purpose and objectives in a typical agenda
108(1)
Make an impact in meeting notes and minutes
109(1)
Action sheets
110(1)
Style tips for minutes
111(3)
Defining timescales will help you
114(1)
Converting notes to minutes: the vital stages
115(1)
Review of minutes: handle with care
116(1)
Your checklist for action
117(2)
Word Power Skills 2.0
119(12)
Plain English manuals and instructions
119(7)
Websites: words are everything in cyberspace
126(2)
Forums: the power of a deluge of written responses
128(1)
Writing e-mails to make an impact
129(1)
Your checklist for action
130(1)
Conclusion 131
Fiona Talbot originally co-founded a communication consultancy in Rotterdam that helped multi-nationals improve their use of English as an international business language.

Fiona now runs TQI Word Power Skills, a Business Writing Skills Consultancy that helps both native and non-native English speakers, both in the UK and internationally. She delivers workshops and e-coaching at all levels.

She has an extensive social media following for her #wordpowerskills brand and has featured in major publications such as Personnel Today, British Airways' business magazine, The Sunday Times, Accounting Technician, and Call Centre Focus amongst many others.

Learn more at http://www.wordpowerskills.com/index.php

Fiona has a YouTube channel showing short clips to emphasise the problems often faced in using English in business:

https://www.youtube.com/user/TQIwordpowerskills
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