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El. knyga: Making Radio and Podcasts: A Practical Guide to Working in Today's Radio and Audio Industries

Edited by (Asia Pacific Broadcasting Unions Media Academy)
  • Formatas: 338 pages
  • Išleidimo metai: 08-Jun-2022
  • Leidėjas: Focal Press
  • Kalba: eng
  • ISBN-13: 9781000580273
Kitos knygos pagal šią temą:
Making Radio and Podcasts: A Practical Guide to Working in Today's Radio and Audio IndustriesDidesnis paveikslėlis
  • Formatas: 338 pages
  • Išleidimo metai: 08-Jun-2022
  • Leidėjas: Focal Press
  • Kalba: eng
  • ISBN-13: 9781000580273
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"Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make good programs in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of programs: news and current affairs, music, talkback, comedy and WC features, as well as legal and regulatory constraints. With contributions from industry experts, the fully updated fourth edition is global in focus and reflects the impact of podcasts and digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations. This is the ideal text for undergraduate and postgraduate students taking courses on radio, audio and podcasting, media production and digital media, with broader appeal to professionals and practitioners in the audio industries"--

This is a practical guide for anyone who wants to learn how to make successful programs in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions.

Recenzijos

'The book from the internationally respected Steve Ahern is an impressive "must read" for anyone studying audio or embarking on a career in radio or podcasting, covering everything from understanding the strengths and dynamics of radio and audio, to very concrete advice on how to perform successfully in front of the microphone.' Anders Held, founder of the RadioDays conference

Praise for the Previous Edition:

'The distilled wisdom and passion of top practitioners makes this an invaluable guide to making radio in Australia.' Siobhan McHugh, award-winning radio feature producer and lecturer, University of Wollongong

'a very useful hands-on guide to radio production in Australia' Gail Phillips, Associate Professor of Journalism, Murdoch University

'Making Radio has been a core text for all our radio courses since it was written. It covers everything from the basics you need to know when you begin your radio career, to high level skills required for career advancement.' Kim Becherand, AFTRS Radio Division 'The book from the internationally respected Steve Ahern is an impressive "must read" for anyone studying audio or embarking on a career in radio or podcasting, covering everything from understanding the strengths and dynamics of radio and audio, to very concrete advice on how to perform successfully in front of the microphone.' Anders Held, founder of the RadioDays conference

Praise for the Previous Edition:

'The distilled wisdom and passion of top practitioners makes this an invaluable guide to making radio in Australia.' Siobhan McHugh, award-winning radio feature producer and lecturer, University of Wollongong

'a very useful hands-on guide to radio production in Australia' Gail Phillips, Associate Professor of Journalism, Murdoch University

'Making Radio has been a core text for all our radio courses since it was written. It covers everything from the basics you need to know when you begin your radio career, to high level skills required for career advancement.' Kim Becherand, AFTRS Radio Division

Author Page ix
List of Contributors
x
Preface xv
1 History of Radio
1(29)
Steve Ahern
Wayne Mac
Phil Charley
2 The Future of Radio Internationally
30(11)
James Cridland
3 Making Podcasts
41(15)
Britta Jorgensen
4 Broadcast Laws and Regulations
56(17)
Steve Ahern
Joanna White
5 The Studio
73(36)
Steve Ahern
Rod Pascoe
6 Radio Announcing
109(16)
Steve Ahern
Dave Cameron
Greg Byrnes
Fyona Smith
Dean Buchanan
7 Presentation
125(15)
Steve Ahern
Dave Cameron
8 Interviewing
140(18)
Jen Oldershaw
Lucienne Joy
9 Researching and Producing
158(16)
Steve Ahern
Dan Ahern
10 Talkback
174(14)
Steve Ahern
Greg Byrnes
Kevin Brumpton
11 Copy writing
188(6)
Kevin Best
12 Audio Production
194(8)
Phil McNaband Kevin Best
13 News
202(19)
Russell Powell
Glenn Daniel
14 Audience Research and Promotions
221(13)
David Rogerson
15 Radio Sales
234(13)
David Maxwell
Pat Bryson
Brett Van Heekeren
16 Programming
247(23)
Barry Keohane
Steve Ahern
Dave Cameron
Greg Byrnes
17 Features and Comedy
270(9)
Ian Heydon
Tony Barrell
Steve Ahern
18 Transmission
279(20)
Gorden Smith
Richard Palmer
Glossary 299(14)
Index 313
Steve Ahern, OAM, has been in radio for over 40 years, working in all sectors of the Australian radio industry. He is currently the Head of the ABU Media Academy. Steve was previously Director of Radio at the Australian Film Television and Radio School and also ran his own international radio and new media training company, as well as radioinfo, a website for audio industry broadcast professionals.
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