| Introduction |
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xiii | |
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1 An Overview of Social Media |
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1 | (8) |
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2 | (1) |
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3 | (2) |
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3 Cell Phones and Texting |
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5 | (1) |
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6 | (1) |
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5 Social Media Is Here to Stay |
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7 | (2) |
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2 Managing Your Reputation |
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9 | (6) |
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3 Why Reputation Management Is Important |
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15 | (24) |
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18 | (7) |
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18 | (3) |
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1.2 Other damaging scandals |
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21 | (4) |
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25 | (14) |
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2.1 Case Study 1: United Airlines |
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25 | (2) |
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2.2 Case Study 2: Domino's Pizza |
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27 | (4) |
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2.3 Case Study 3: The Royal Canadian Mounted Police (RCMP) |
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31 | (2) |
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2.4 Case Study 4: The teachers and the pep rally |
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33 | (1) |
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2.5 Case Study 5: Ed Hardy |
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34 | (1) |
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2.6 Case Study 6: Asleep at the switch |
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35 | (1) |
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2.7 Case Study 7: The candidate |
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35 | (1) |
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2.8 Case Study 8: The Russian policeman and YouTube |
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36 | (3) |
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4 A Lesson in Branding and Reputation Management |
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39 | (14) |
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1 Places Consumers Search Online for Reviews |
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40 | (2) |
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2 What Is a "Brand," and Why Is It Important? |
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42 | (4) |
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3 Brands Aren't Trademarks |
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46 | (1) |
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47 | (6) |
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4.1 How copyright may affect you or your business |
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50 | (3) |
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5 The Apology: Sometimes You Have to Say You're Sorry, and Mean It |
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53 | (8) |
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1 Accepting Responsibility |
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54 | (2) |
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56 | (5) |
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6 Your Right to Privacy and the Protection of Your Personal Information |
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61 | (20) |
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63 | (8) |
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64 | (3) |
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1.2 The United States' approach to personal information |
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67 | (1) |
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1.3 Personal information in Canada |
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68 | (2) |
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1.4 The United Kingdom's approach to personal information |
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70 | (1) |
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71 | (2) |
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73 | (5) |
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3.1 Anonymity doesn't exist online |
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76 | (2) |
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4 Lawyers May Gain Access to Your Facebook Account |
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78 | (2) |
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5 Social Media and the Central Intelligence Agency (CIA) |
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80 | (1) |
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7 Teenagers Sexting, Cyberbullying, and Academic Dishonesty |
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81 | (12) |
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81 | (5) |
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1.1 Serious legal and social consequences |
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84 | (2) |
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86 | (3) |
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89 | (4) |
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3.1 How to prevent academic dishonesty |
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91 | (2) |
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8 The Dangers of Metadata |
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93 | (8) |
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93 | (3) |
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96 | (5) |
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9 Reputation Management, Social Media, and Your Business |
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101 | (20) |
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1 Why Social Media Is Important for Your Business |
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103 | (1) |
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2 The Importance of Setting Social Media Policies for Your Business |
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104 | (4) |
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3 Social Media and Internet Policies for Employees at Home |
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108 | (5) |
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4 Monitor What Is Said about Your Business |
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113 | (8) |
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4.1 Be aware of your identity, and who may be using it |
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118 | (3) |
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10 Social Media Campaigns |
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121 | (4) |
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1 Try to Be Your Customers' Friend |
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121 | (1) |
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122 | (1) |
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3 Dedication and Commitment |
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122 | (1) |
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4 Consider Using Different Types of Social Media |
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123 | (1) |
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5 Don't Ignore What Your Customers Are Saying |
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123 | (1) |
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6 Monitor Your Influence on Twitter |
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123 | (1) |
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124 | (1) |
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8 Things Change So Be There When They Do |
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124 | (1) |
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11 Understanding Privacy Policies on Social Media Sites |
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125 | (20) |
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1 Facebook's Privacy Policy |
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127 | (9) |
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1.1 Facebook's statement of rights and responsibilities |
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129 | (1) |
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130 | (1) |
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1.3 Facebook's copyright and intellectual property infringement policies |
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131 | (1) |
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131 | (1) |
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1.5 Protecting yourself on Facebook |
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132 | (1) |
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133 | (1) |
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1.7 Improper content on Facebook |
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134 | (1) |
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1.8 Facebook and the legal realm |
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135 | (1) |
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1.9 Facebook safety and privacy advice |
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136 | (1) |
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2 YouTube's Privacy Policy |
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136 | (4) |
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2.1 YouTube community guidelines |
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137 | (1) |
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2.2 YouTube and copyright infringement |
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138 | (1) |
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2.3 Improper content policy on YouTube |
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138 | (1) |
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2.4 Protecting yourself on YouTube |
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139 | (1) |
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139 | (1) |
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3 Protecting Yourself Online Generally |
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140 | (5) |
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141 | (1) |
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3.2 Someone is pretending to be me |
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142 | (1) |
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3.3 When do you get a lawyer? |
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142 | (3) |
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12 Resources and Interesting Facts |
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145 | |
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1 Never Underestimate the Power of Social Networks and Social Contagion |
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145 | (2) |
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2 Every Cell Phone Is a Camera and Every Microphone Is Live |
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147 | (3) |
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150 | (4) |
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153 | (1) |
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4 Don't Make Death Threats on Facebook |
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154 | (1) |
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5 A Different Approach: A Wild Reputation Can Be Good for a Company! |
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155 | (1) |
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6 You Can Only Have 150 Friends |
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156 | (1) |
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7 Barack Obama Says, "Watch What You Say on Facebook" |
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156 | (1) |
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8 Top Ten Mistakes Lawyers Make with Social Media |
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157 | |
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109 | (2) |
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2 Basic Social Media Policy |
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111 | |
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