"Welcome to Management, Fourth Edition Ben Franklin once wrote: "Tell me and I forget. Teach me and I remember. Involve me and I learn." With this quote in mind, our goal as an author team has been to write an Introduction to Management textbook that really engages and involves students-not one that simply facilitates students memorizing its content for the sole purpose of passing exams and then quickly forgetting whatever they learned. We wanted to write a textbook that students could use well after thesemester's end to help them learn and think critically in order to involve their full body and minds to manage themselves and others to achieve their personal and organizational goals. Indeed, Management, fourth edition, represents our continued effort to enrich the student learning experience. As educators, we rely on valuable feedback from students, who advise us that they learn best when they can personally relate to the material in their courses and assignments. With this in mind, we have added more meaningful media "trending topics," more visual highlights, new features, and learning exercises to engage students on the essentials of management"--
Management, Fourth Edition, introduces students to the planning, organizing, leading, and controlling functions of management with an emphasis on how managers can cultivate an entrepreneurial mindset. The text includes 34 cases profiling a wide range of companies including The Progressive Corporation, Catch+Release, and Sephora. Authors Christopher P. Neck, Jeffery D. Houghton, and Emma L. Murray use a variety of examples, applications, and insights from real-world managers to help students develop the knowledge, mindset, and skills they need to succeed in todays fast-paced, dynamic workplace.
