Managing the Press re-examines the emergence of the twentieth-century media President, whose authority to govern depends largely on his ability to generate public support by appealing to the citizenry through the news media. Stephen Ponder shows a new context for such issues as mediated public opinion and the foundations of presidential power, the challenge to the presidency by an increasingly adversarial press, the emergence of "new media" formats and technologies, and the shaping of twenty-first century presidential leadership. Managing the Press explores the rise of the media presidency through the lens of the late twentieth century, when the relationship between the President and the press plays a larger role in American politics than ever before.
