Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.
Now in its third edition, Managing Visitor Attractions has been fully revised and updated to include new content on increased visitor numbers, new destinations and attractions, social media, overtourism, environmental awareness and the experience economy. The book includes case studies on topics such as overtourism at natural attraction sites, new attraction development in Egypt, dark tourism in Latin America, dementia-friendly attractions, and manging sporting venues as attractions. New chapters include the role of the visitor attraction manager, managing safety and risk, themed attractions and storytelling, and digital marketing, among many others.
With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.
Part I: The Nature and Role of Visitor Attractions.
Chapter 1.The Nature
and Role of Visitor Attractions.
Chapter 2.The Market for Visitor
Attractions. Part II: The Development of Visitor Attractions.
Chapter 3.The
Visitor Attraction Development Process.
Chapter 4.Visitor Attraction Concept,
Market Feasibility and Site Selection.
Chapter 5.Financial Management for
Visitor Attraction Projects.
Chapter 6.Visitor Attraction Success and
Failure. Part III: Managing Visitor Attractions.
Chapter 7.The Role of the
Visitor Attraction Manager.
Chapter 8.Operations Management for Visitor
Attractions.
Chapter 9.Managing Visitor Impacts at Visitor Attractions.
Chapter 10.Managing Safety, Security and Risk at Visitor Attractions.
Chapter
11.Managing Human Resources for Visitor Attractions.
Chapter 12.Managing
Temporal Variation at Visitor Attractions.
Chapter 13.Interpretation and
Visitor Attractions.
Chapter 14.Themed Attractions and Storytelling. Part IV:
Marketing Visitor Attractions.
Chapter 15.Attraction Marketing Strategies.
Chapter 16.Attraction Marketing Management.
Chapter 17.Marketing Challenges
and Opportunities for Visitor Attractions: A Collaborative Approach.
Chapter
18.Digital and Social Media Marketing for Visitor Attractions.
Chapter
19.Managing Universal Attraction Brands. Part V: Cases.
Chapter 20.National
Botanic Garden of Wales.
Chapter 21.Attraction Failure: The Hard Rock Park in
Myrtle Beach, South Carolina.
Chapter 22.Overtourism at Natural Attraction
Sites.
Chapter 23.Interpretation at Heritage Sites: Culloden Battlefield, UK.
Chapter 24.New Attraction Development: Grand Egyptian Museum, Giza, Egypt.
Chapter 25.Augmented Reality in Heritage Attractions.
Chapter 26.Dark Tourism
in Latin America: A History of Blood and Conflict.
Chapter
27.Dementia-friendly Heritage Visitor Attractions: A Case Study of the
National Trust.
Chapter 28.Managing Sporting Venues as Attractions: The Moses
Mabhida Stadium, South Africa.
Chapter 29.Historic Royal Palaces: Managing a
portfolio of visitor attractions.
Chapter 30.Managing and Marketing Natural
Sites.
Chapter 31.Developing a Masterplan: Elvaston Castle Country Park
Alan Fyall is Associate Dean Academic Affairs and Visit Orlando Endowed Chair of Tourism Marketing at the Rosen College of Hospitality Management, University of Central Florida.
Brian Garrod is Professor of Marketing at Swansea University. He has published widely in the areas of sustainable tourism, ecotourism, and destination marketing, including more than 50 published papers and eight books.
Anna Leask is Professor of Tourism Management at Edinburgh Napier University, UK. Her teaching and research interests combine and lie principally in the areas of visitor attraction management and heritage tourism management.
Stephen Wanhill is a Visiting Professor at Swansea University and the University of Enna KORE, Sicily. He is also Emeritus Professor of Tourism Research, Bournemouth University and Research Director of Global Tourism Solutions (UK).
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