Too often, businesses create a product or service and then focus their marketing efforts on trying to convince customers that they need it. But the key to successful marketing--and a successful business for that matter--is already knowing that what you are offering is what the public has been searching for! In Marketing, renowned business expert Brian Tracy has provided 21 powerful and proven ideas any business can use immediately to improve their strategic marketing results. Youll discover how to: Build your customer base Set yourself apart from the competition Use market research and focus groups to fuel better decisions Fulfill a basic emotional need for buyers Determine the correct price point for your offerings Make the most of your distribution channels Give customers a reason to switch from your competitors And much more!Complete with time-tested marketing strategies, as well as Tracys trademark wisdom, this practical pocket guide shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.
| Introduction |
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1 The Purpose of a Business |
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2 Four Approaches to Successful Marketing |
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3 Three Key Questions in Marketing |
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4 Market Research and Market Intelligence |
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5 Customer-Focused Marketing |
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8 Achieving Competitive Advantage |
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10 Positioning Strategies |
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11 Four Principles of Marketing Strategy |
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52 | (5) |
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12 Choosing the Battlefield |
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13 Military Principles of Marketing Strategy |
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14 Marketing Tactics of Diversion and Dissuasion |
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15 Practice the "Firstest with the Mostest" Strategy |
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16 Use the "Hit 'Em Where They Ain't" Strategy |
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17 Dominate a Market Niche |
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18 Creative Marketing Growth Strategies |
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19 Utilize Other Ways to Sell |
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20 The Bundle of Resources Concept |
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21 Four Ways to Change Your Business |
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| Summary and Conclusion |
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| Index |
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BRIAN TRACY is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivation, and personal success.
