The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
1. Introduction: Marketing in Developing Countries G. S. Kindra
2.
Marketing in Less Developed Countries: Its Nature and Prospects Nikhilesh
Dholakia
3. Is Marketing the Catalyst in the Economic Development Process?
Hamid Etemad
4. Missing Links: Marketing and the Newer Theories of
Development Nikhilesh Dholakia and Ruby Roy Dholakia
5. Marketing Problems in
LDCs: The Case of Egypt Essam Mahmoud and Gillian Rice
6. Economic and Market
Environment: The Case of Hong Kong C. L. Hung
7. African Marketing: The Next
Frontier Franēoise Simon-Miller
8. Models-of-Man Approach to Family Planning
Ruby Roy Dholakia
9. The Public Sector and the Marketing of Birth Control in
LDCs G. S. Kindra, Ruby Roy Dholakia and Prem Pangotra
10. The
marketing-education Task in Third World Countries Christopher A. Ross and
Ronald McTavish
11. Market Imperfections and Organizational Structure; The
LDC Perspective Jan J. Jorgensen, Taieb Hafsi and Moses N. Kiggundu
12. A
Generalized Model of Comparative Marketing: Formal Development Methodological
Implications and Examples Hamid Etemad
13. State Enterprses: A Marketing
Perspective Durairaj Maheswaran
14. Marketing-research Techniques and
Approaches for LDCs Erdener Kaynak
Multivolume collection by leading authors in the field
