Introduction to Marketing. Marketing and Its Environment. Role of
Research in Marketing. Consumer Behavior. Organizational Buying Behavior.
Market Segmentation. Planning and Forecasting. Product Concepts and
Strategies. Product Development and Management. The Distribution Component.
Wholesaling and Retailing. Pricing and Price Determination. Pricing
Strategies and Approaches. Promotion, Management and Integrated Marketing
Communication. Advertising, Sales Promotion, And Other Elements of the
Promotion Mix. Personal Selling and Sales Management.
