Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference 2020 ed. [Kietas viršelis]

Chapter1. Exploring Customer Engagement and Sharing Behavior in Social
Media Brand Communities: Curvilinear Effects and the Moderating Roles of
Perceived Innovativeness and Perceived Interactivity.
Chapter2. Between a
Banker and a Barbie: The Illusions of Social Media.
Chapter3. A Longitudinal
Review of Models in Marketing Research.
Chapter4. What would we Hear if we
Really Listened? Using I-poems in Qualitative Marketing Research.
Chapter5.
Managing Marketing Strategies for Start-Up Enterprises: Analyzing
Cross-Sectional Metrics for Measuring Business Performance.
Chapter6.
Effects of Environmental and Social Sustainability Perceptions on Willingness
to Co-Create from Consumer Perspective.
Chapter7. Decision-Making and
Interruptions.
Chapter8. Buying Authentic Luxury Products or Counterfeits:
The Role of Benign and Malicious Envy.
Chapter9. Excitement or Fear? The
Effect of a Personalized In-Store Experience on Consumers.
Chapter10. All
Hands on Deck Special Session: Cultivating Socially Responsible Consumers and
Corporations.
Chapter11. All Hands on Deck Special Session: Motivating or
De-motivating Responsible Consumption? The Divergent Influences of Moral
Emotions.
Chapter12. All Hands on Deck Special Session: Personifying
Socially Responsible Corporations: Scale Development and Validation.-
Chapter13. All Hands on Deck Special Session: How CSR and Servant Leadership
Climate Affect Employee Cynicism and Work Meaning?.
Chapter14.
Non-Compliance is a Double-Edged Sword.
Chapter15. A Critical Review of
Institutional Theory in Marketing.
Chapter16. Does the Environmentally
Friendliness of a Service Invite Customer Loyalty? The Role of Positive
Emotions.
Chapter17. Extended Service Plans and Buyer Perceptions and
Behaviors in Automobile Industry.
Chapter18. Special Session: The World
Needs Storytellers: New Research Avenues for Storytelling in Marketing.-
Chapter19. Special Session: Measuring Salesperson Storytelling.
Chapter20.
How do InternationalCo-branding Alliances Affect Host Country Consumers
Purchase Intention?.
Chapter21. Does Model Ethnicity Matter in International
Advertising? A Literature Review on Model Ethnicity and Related Topics.-
Chapter22. Product Innovation Determinants and Export Performance in French
and Ukrainian SMEs.
Chapter23. Special Session: The (Co-)creation of Brand
Heritage.
Chapter24. Special Session: Dehumanization of Robotic Assistants
and Subsequent Unethical and Abusive Customer Behavior in Frontline
Encounters.
Chapter25. Special Session: Rise of the Service Robots:
Exploring Consumer Acceptance.
Chapter26. Exploration of the Role of
Packaging Design for Multi-tier Private Brands.
Chapter27. Understanding
Risk Statements within Drug Injury Advertising.
Chapter28. The Effect of
Social Distance on Donations to Care versus Cure.
Chapter29. Customer
Reactions to Voluntary Use of Automated Service Interactions.
Chapter30.
Challenges in Usage of Unstructured Data in Marketing Decision Making.-
Chapter31. An Investigation of the Effect of Retargeting on
Willingness-to-Pay in Online Environments.
Chapter32. Influence of Web
Design Features on Attitudes and Intentions in Travel Decision Making.-
Chapter33. Virtual Reality (VR) Content is the New Reality for Destination
Marketing Organizations: Investigating the Role of VR as a Destination
Branding Tactic.
Chapter34. Explaining Sustainable Consumption: A Theoretical
and Empirical Analysis.
Chapter35. Special Session: Digital Data, Security,
and Platform Design: Is Marketing the Problem or Solution?.
Chapter36. It
Looks Good so Lets Show it off: A Psychographic Segmentation of
Instagrammers.
Chapter37. I Hate this Brand! A Classification of Brand
Haters Based on their Motivations and Reactions.
Chapter38. Competitive
Teamwork: Developing a Team-Based Selling Competition in an Undergraduate
Professional Selling Class.
Chapter39. Special Session on Research
Opportunities in Direct Selling.
Chapter40. Special Session: AnInternational
Perspective of Overcoming Difficulties and Challenges in Doctoral and Early
Career Years.
Chapter41. Does Training Teachers in Financial Education
Improve Students Financial Well-Being?.
Chapter42. Special Session: How
does Marketing Fit in the World? Questions of Discipline Expertise, Scope,
and Insight.
Chapter43. Beyond Hedonic Consumption: The Role of Eudaimonic
Value in Consumer-Brand Relationships.44. Disentangling the Meanings of Brand
Authenticity.
Chapter45. Exploring Facets of Spokesperson Effectiveness in
B2B Advertising: What Works and what doesnt?.
Chapter46. Return on
Investment of Effective Complaint Management: Synthesis and Research
Directions.
Chapter47. Distance is Worth! Impacts of Spatial Distance
between Model and Product on Product Evaluation.
Chapter48. The Study of
Different Factors Affecting Salesperson Deviance.
Chapter49. Why Narcissists
Prefer Genuine to High-Quality Counterfeit Luxury: The Role of Authentic and
Hubristic Pride.
Chapter50. Time-Based Deals: How Non-Monetary Discounts can
Reduce the Post-Promotion Dip.
Chapter51. From Psychological Myopia to Food
Myopia: A Consumer Perspective.
Chapter52. Co-creators Endorsing Their
Winning Product Idea in Ads: Dealing with Brand Audiences Skepticism.-
Chapter53. Right Digit Effect and Subjective Relative Income.
Chapter54. Big
Data Analytics, New Product Ideas and Decision Making.
Chapter55.
Salesperson Intrinsic and Extrinsic Motivation Revisited: A Combinatory
Perspective.
Chapter56. Non-conscious Effect of Moral Identity Prime on
Perceived Reasonableness and Affective Account on Customer Satisfaction.-
Chapter57. Digital Advocacy among Industrial Employees.
Chapter58. When My
Brand does Something Morally Wrong.
Chapter59. The Evolution of
Influencer-Follower Relationships: A Life-Cycle Approach.
Chapter60. How and
when does Functional Diversity Impact Sales Team Effectiveness.
Chapter61.
Love Consumption at the Digital Age: Online Consumer Review andRomantic Gift
Giving.
Chapter62. Outcomes of Dialogic Communication of Corporate Social
Responsibility (CSR): Strengthening Brand Loyalty through Online Brand
Community Engagement, Brand Trust and CSR Authenticity.
Chapter63. Digital
Customer Empowerment Tools for Marketers.
Chapter
64. A Longitudinal Study
of Sustainability Attitudes, Intentions, and Behaviors.
Chapter65. The
Impact of Culture on Humorous Ads.-Chapter66. RELQUAL-determinants on
Satisfaction in Buyer-Supplier Relationship of Puerto Rican SMEs.
Chapter67.
Customer Experience of Value: Some Insights into the Satisfaction-Loyalty
Link and Customer Loyalty Retention.
Chapter68. Special Session: How the
Desire for Unique Products Strengthens the Link between Luxury Attitudes and
Sustainability Behaviors.
Chapter69. Understanding Information Bias: The
Perspective of Online Review Component.
Chapter70. Factors Affecting
Consumer Responses to Brand Advertising on Social Media.
Chapter71. How Many
Likes are Good Enough? An Evaluation of Social Media Performance.
Chapter72.
To Kneel or not to Kneel? Just Do It! Assessing Consumer Responses to
Organizational Engagement in Political Discourse.
Chapter73. Inferences
about Target Marketing from Languages on Website and its Implications.-
Chapter74. Consumer Response to Sport Sponsors Message Articulation and
Activation on Twitter.
Chapter75. Exploring Usage Motives for Corporate
Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis.-
Chapter76. The Effect of Emoji Incongruency in Social Media.
Chapter77. Me,
Myself and my Smartphone: Antecedents of Smartphone Attachment.
Chapter78. Do
Death Thoughts Influence the Choice of Brand Loyalty Program? A Case of
Lebanon.
Chapter79. Involvement and Brand Engagement Outcomes in Facebook
Brand Posts: A Gender Twist.
Chapter80. Implications of the Developments in
Metaphors Research for Marketing Communications: A Review and Research
Agenda.
Chapter81. The Joint Impact of Goal Type and Goal Completion
Magnitude on Consumer Post-Goal-Completion Behavior.
Chapter82. A Moment of
Influence: Understanding the Customer Experience after Receiving a Penalty.-
Chapter83. Strategic Tripod in Internet-Enabled Market: Consumer
Self-Construal Level, Consumer Involvement, and Firm Resources.
Chapter84.
Preliminary Tests of the Consumer Normalcy Scale.
Chapter85. The Impact of
Advertising Appeals on Consumers Perception of an Advertisement for a
Technical Product and the Moderating Roles of Endorser Type and Endorser Age.
Chapter86. Online vs. Face-to-Face: How Customer-to-Customer Interactions
Impact Customer Experience Behaviors.
Chapter87. The Effect of Fear, Threat,
and Trust among Voters in the 2016 U.S. Presidential Election.
Chapter88.
Towards a Model of Inclusive Ethnic Advertising.
Chapter89. Customer
Engagement with Augmented Reality Mobile Apps
Chapter90. How Organizations
can Capitalize on Customer-Caused Failures.
Chapter91. Self-Gift, Luxury
Consumption and Materialism: The Way to Happiness!.
Chapter92. Why do
Consumers Procrastinate and what Happens Next?.
Chapter93. Food
Acculturation of Professional Expatriates: A Cross-Cultural Study.-
Chapter94. Terroir and its Evocation: What a Wine Terroir of Origin Evokes?
An Exploratory Qualitative Study of the Meaning of Terroir Product
Consumption.
Chapter95. Social Media Sentiment, Customer Satisfaction, and
Stock Returns.
Chapter96. Either Bandwagon Effect or Need for Uniqueness?
Motivational Factors Driving Young Adult Consumers Luxury Brand Purchases.-
Chapter97. Pleasure versus Healthiness in Multi-Ingredient Sustainable Foods:
How Centrality Influences Performance.
Chapter98. The Impact of Sonic Logos
on Brand Perceptions.
Chapter99. Gifting Practices: Is it Really the Thought
that Counts.
Chapter100. Special Session: How does Marketing Fit in the
World? Questions of Discipline Expertise, Scope, and Insight.
Chapter101.
Social Listening: Adapting Customer and Competitive Intelligence to the
Digital Era.
Chapter102. Qualitative Insights into Organic Food: Perceptions
of Indian and U.S. Consumers.
Chapter103. How Women Respond to Female
Empowerment Songs.
Chapter104. Why I Will Not Use You for My Campaign: The
Relationship between Brand Managers and Sportswomen.
Chapter105. Candidates
as Experiential Brands in U.S. Presidential Elections.
Chapter106. Effects
of Mindset on International Marketing Decisions: The Moderating Role of
Psychic Distance.
Chapter107. An Exploratory Study of Globalizing Consumers
Materialism Tendencies in a Multicultural Global Marketplace.
Chapter108.
Numerical Framing and Emotional Arousal as Moderators of Review Valence and
Consumer Choices.
Chapter109. Men and the Food Leftovers of Attractive
Others.
Chapter110. Does Technological Self-Efficacy Decrease New
Salesperson Job Insecurity.
Chapter111. Special Session: Marketing and
Consumer Wellbeing in Digital Environment.
Chapter112. Modelling for Mobile:
Developing the mUTAUT Model.
Chapter113. Opening the Innovation Process: The
Interrelationship of Firm Reputation and Strategic Innovation Change.-
Chapter114. Value Destruction in Multichannel Services.
Chapter
115. Women
Leaders and Firm Performance: Unpacking the Effect of Gender and Trust.-
Chapter116. Online Sensory Marketing: The Crossmodal Effect of Background
Music and the Look and Feel of a Webshop on Consumer Reactions.
Chapter117.
Do Salespeople Trust their Customers? Toward an Understanding of Trust in B2B
Relationships under Uncertainty.
Chapter118. Proposing a Framework of
Observe-Hypothesize-Challenge-Resolve (OHCR) Teaching Moves for Knowledge
Construction in Marketing Pedagogy.
Chapter119. The Effect of the User
Experience Cycle on the Adoption of Smart Technologies for Innovative
Consumers: The Case of Mass-fashion and Luxury Wearables.
Chapter120.- Do
Fine Feathers Make Fine Birds? Examining the Role of a Products Packaging
Functionality on Consumer Behavior.
Chapter121. An Abstract onEvaluating the
Use of Curated Digital Magazines in Marketing Courses: A Comparative
Analysis.
Chapter
122.  Special Session: Looking for a New Research Partner:
Find your Perfect Researcher Match: An Abstract.
Chapter
123. Revising the
Concept and Effectiveness of the Customer Orientation of Salespeople: An
Abstract.
Chapter
124. An Abstract: Value from Experiences and Customer
Happiness: Implications for Customer Experience Management.
Chapter125. How
do Customers Respond to the Use of Self-Service Technologies? An Empirical
Study from China: An Abstract.
Chapter126. The Brand Identity of a Football
Manager: The Case of Arsčne Wenger: An Abstract.
Chapter127. Virtual Trade
Show (VTS): A Systematic Literature Review: An Abstract.
Chapter128.
Confronting the Customer-Engagement Paradox in Sales-Leader Succession: An
Abstract.
Chapter129. An Abstract: Consumers Non-Participation in Creative
Crowdsourcing: Exploration through the Lenses of Meaning of Work.-
Chapter130. Exploring the Role of Authentic Assessment on the Development of
Future Marketers: An Abstract.
Chapter131. How Cultural and Institutional
Dimensions Shape Consumer-Brand Relationships Effects on Brand Loyalty: An
Abstract.
Chapter132. Synthesizing Negative Critical Incidents: Integration
of Service Failure-Recovery and Brand Transgression Streams: An Abstract.-
Chapter133. Bandwagon Consumption among the Black Middle Class.
Chapter134.
The Issues and Impacts of Programmatic Advertising in the Financial Sector:
An Abstract.
Chapter135. Marketing when Insiders are Locked in: An
Abstract.
Chapter136. Variability of Brands: Perspectives of Perceived
Entitativity: An Abstract.
Chapter137. An Abstract: An Affinity for Variety:
Umbrella Brands and Buyer Behavior.
Chapter138. Think versus Feel: Two
Dimensions of Brand Anthropomorphism: An Abstract.
Chapter139. Does Brand
Origin Really Matter in the Luxury Sector? The Impact of Consumer Origin and
Consumer Ethnocentrism on Consumers Responses: An Abstract.
Chapter140. The
Paradigm of Sharing: A Unifying Conceptualization: An Abstract.
Chapter141.
From Third Place to Third Space: How Social Networking Sites Shape the
Perception of our Social Spaces: An Abstract.
Chapter142. The Interaction of
Consumer, Endorser and Brand Personality in Social Influencer Marketing: An
Abstract.
Chapter143. Avenues to Optimize Strategic Decision Making to Drive
Firm Performance and Market Success: An Abstract.
Chapter144. How can
Targeted Price Promotion Create Value for Firms in B2C Relationships? A
Systematic Review and Research Agenda: An Abstract.
Chapter145. Knowledge is
Power: The Moderating Effect of Product Knowledge: An Abstract.
Chapter146.
Overcorrection in Mixed Racial Purchasing: An Abstract.
Chapter147. The
Effects of Person-Team Fit on Learning Goal Orientation and Salesperson
Performance: An Abstract.
Chapter148. When Crowdsourcing Proposition
Rejection Reinforces Brand Relationship: An Abstract.
Chapter149.
Co-creation for Customer Engagement Management: When do they Want to Talk? An
Abstract.
Chapter150. What Frugal Products are and Why they Matter: An
Abstract.
Chapter151. Monetary and Nonmonetary Cost Factors in the Cycle of
Unhealth.
Chapter152. In-Game Advertising and Gamers Behavior in App
Environment: An Abstract.
Chapter153. Predicting the Future of Advertising
Creative Research: An Abstract.
Chapter154. Investigating the Effect of
Mobile In-store Promotions on Purchase Intention: Is WhatsApp more effective?
An Abstract.
Chapter155. Influential Language, Imagery, and Claims in Print
Advertising: An Abstract.
Chapter156. Sustainable Promises? The Evolution of
Business Models Founded on the Promise of Corporate Social Responsibility: An
Abstract.
Chapter157. Point of Sale Donations from a Managerial Perspective:
An Abstract.
Chapter158. When Extremely Good is not Enough for
Sustainability Disclosures: An Abstract.
Chapter159. Determining Factors of
the Sustainability Orientation: An Examination from the Past to the Present:
An Abstract.
Chapter160. A Proposed Moderated Mediation Model of Customer
Loyalty Outcomes: An Abstract.
Chapter161. Patron Sentiment of
Employee-Customer Interaction: Exploring Hotel Customer Reviews through
Machine Learning: An Abstract.-Chapter162. The Effectiveness of
Sponsor-Linked Marketing within a Rivalry Context: The Effect of Team
Sponsorship on Implicit and Explicit Brand Associations: An Abstract.-
Chapter163. Exposing Underage Consumers to Alcohol Branding in Sport
Sponsorship: An Abstract.-Chapter164. When does Creativity Matter? The Impact
of Consumption Motive and Claim Set-Size: An Abstract.
Chapter165. An
Investigation of Slacktivism in Online Donation Campaigns: An Abstract.-
Chapter166. An Abstract on the Effects of Psychological Distance on Nostalgic
Cultural Brands and Consumers' Purchase Intentions: A Construal Level Theory
Perspective.
Chapter167. Utilitarian versus Hedonic Brands: Cognitive and
Affective Country Image Components: An Abstract.
Chapter168. Consumer
Acculturation as a Process: A Propensity to Acculturate Index and an Adapted
Acculturation Scale: An Abstract.
Chapter169. Investigating the Effect of
Social Comparison on Helping Behavior: The Moderating Role of Self-Construal
Level and the Mediating Role of Emotion: An Abstract.
Chapter170. An
Abstract: How does Providing Financial Information Impact Retirement
Intentions?.
Chapter171. The Power of Collective Brand Defending in
Mitigating Negative eWOM: An Abstract.
Chapter172. The Usefulness of Brand
Polarization to Various Parties: An Abstract.
Chapter173. The Picture of
Luxury: Millennials Relationship with Luxury Brands: An Abstract.-
Chapter174. The Influence of Brand Acquisition on Perceived Authenticity: An
Abstract.
Chapter175. A Comparison of the Determinants of Online Shopping
Cart Usage in the US and China: An Abstract.
Chapter176. An Empirical Study
on the Relationship between Cross-Channel Integration and Offline Store
Patronage Behavior: An Abstract.
Chapter177. From the Store to the Kitchen:
The Effects of an Ambient Situated Health Food Scent on Healthy Food Choices:
An Abstract.
Chapter178. Use of Surveytainment Elements in
Knowledge-Assessment Tests: An Abstract.
Chapter179. Soft Skills as an
Assessed Course Component: An Abstract.
Chapter180. The Need for Franchising
Curriculum to Deliver Value to Underrepresented Groups: An Abstract.-
Chapter181. I Pay, therefore I Am (An A):  Co-Creation of Value in Higher
Education: An Abstract.
Chapter182. The Future of Terroir: An Abstract.-
Chapter183. Residents Support for Sustainable Tourism Development: The
Mediating Role of Life Satisfaction: An Abstract.
Chapter184. A Study of
Camino de Santiago Hikers: An Abstract.
Chapter185. The Effect of Big Data
on Small Firm Marketing Capabilities: An Abstract.
Chapter186. Frontiers of
Internal Marketing: How Cultures of Procrastination and Improvisation Drive
Project Performance:An Abstract.
Chapter187. The Empirical Link between
Export Diversification and Export Performance: Strategic and Resource
Contingencies: An Abstract.
Chapter188. Learning Orientation and Market
Orientation: The Mediating Role of Employees Absorptive Capabilities: An
Abstract.
Chapter189. The Effect of Fake News on the Relationship between
Brand Equity and Consumer Responses to Premium Brands: An Abstract.-
Chapter190. Fake News and the Top High-Tech Brands: A Delphi Study of
Familiarity, Vulnerability and Effectiveness: An Abstract.
Chapter191. The
Dominant and Underexamined Role of Brands Moral Character in Determining
Brand Perception and Evaluation: An Abstract.
Chapter192. Do U.S. Consumers
Want More Power over their Personal Data? A Preliminary Study on Consumer
Data Right Preferences: An Abstract.
Chapter193. A Review and Weight
Analysis of Factors Affecting Helpfulness of Electronic Word-of-Mouth
Communications.
Chapter194. Leadership Effectiveness and Marketing
Successful Stories in Latin America: An Abstract.
Chapter195. Leadership
Effectiveness and Marketing Successful Stories in Latin America: An
Abstract.
Chapter196. Should I Care for the Environment or Myself? Ads for
Green Products: An Abstract.
Chapter197. Examination of the Preference of
French Consumers in the Fashion Sector: How Important is Ethical Attribute?
An Abstract.
Chapter198. The Marketing of International Humanitarian Aid in
a Changing Global Marketplace: An Abstract.
Chapter199. The Value of
Psychological Capital for Customer Participation Management: An Abstract.-
Chapter200. An Abstract: Burdens of Health Service Access: Examining
Prospective Customers Perceptions of Clinical Help-Seeking.
Chapter201.
Demystifying Perceived Psychological Proximity for Hedonic Product Choices:
An Abstract.
Chapter202. Short or Long? The Right Combination of Time
Duration, Cause Type, and Product Type in Cause-Related Marketing: An
Abstract.
Chapter203. Virtual Reality Branding Campaigns, Impact and Public
Perception: An Abstract.
Chapter204. Consumer Response to Product Safety
Recall: An Empirical Research from China: An Abstract.
Chapter205. When the
Star Beckons: Celebrity-Branded Products and Retailer Resonance: An
Abstract.
Chapter206. An Abstract: Consumers Quality Perception of Food
Shape Abnormality: Effects on Customer Perceived Value and Consumer
Behavior.
Chapter207. Examining Primacy and Recency Effects in Hypocritical
CSR News: An Abstract.
Chapter208. High Growth Private Companies: Values-Led
and Profitable: An Abstract.
Chapter209. Chinese Consumers Attitudes of
Chinese versus Western Fashion Brands: An Exploration of Possible Predictor
Variables Related to Individual and Cultural Values: An Abstract.-
Chapter210. Using the Online Search Volume to Predict Performance: An
Abstract.
Chapter211. Reappraising Effects of Word-of-Mouth Communication on
the Innovation Diffusion Process: An Abstract.
Chapter212. Special Session:
New Directions in B2BSales and Marketing Research AMS 2019 Annual Conference,
Vancouver: An Abstract.
Chapter213. Special Session: Brand Heritage: Cross
Cultural Perceptions: An Abstract.
Chapter214. Effective Pricing Strategies:
Investigating the Contrast between Theory and Practice: An Abstract.-
Chapter215. Price Priming Effects in Online Display Ads: An Abstract.-
Chapter216. Examining Country Image in Expert Electronic Word-of-Mouth: An
Abstract.
Chapter217. An Abstract: A Value-based Model of Consumer
Smartphone Usage for Online Transactions: The Role of Consumer
Characteristics and Purchasing Situation.
Chapter218. Effects of Double
Language Labeling in the Context of FMCG-Products: A Mixed-Methods Approach:
An Abstract.
Chapter219. What Makes the Difference? Employee Social Media
Brand Engagement: An Abstract.
Chapter220. Why the Shortened ADAPTS Scale
Should Not Be Used for Sales Students: An Abstract.-Chapter221. White Coats,
Mild Manners, and Good Doctors? When Red Decreases Perception ofDominance: An
Abstract.
Chapter222. Value Co-Creation and Behavioral Consequences:
Evidence from Brazilian Consumers: An Abstract.
Chapter223. Subjective
Financial Deprivation and Budget Allocation Preferences: An Abstract.-
Chapter224. Is there a Self beyond Identity: An Abstract.
Chapter225. How
Common or Scientific Name Works? The Influence of Food Type and Regulatory
Focus on the Choice of Ingredient Name: An Abstract.
Chapter226. The
Spill-Over Effect of the Emotional Reaction to the use of Internet on the
Intention to use Internet of Things (IoT) Services: An Abstract.
Chapter227.
Online Environment-Product Congruence: The Role of Experience and Product
Consumption Type on Product Liking: An Abstract.
Chapter228. How
Peer-to-Peer Sharing Promotes Product Purchase: An Abstract.
Chapter229. An
Abstract: Catalog and Online Retailing: Effects of Signals of Quality and
Need for Cognition.
Chapter230. Perceptions of Power in the Digital Era: An
Investigation of Idea Crowdsourcing versus Crowdvoting: An Abstract.-
Chapter231. Gamification Research in View of Bibliometrics: A Literature
Trend, Bibliographic Coupling, and Co-citation Analysis: An Abstract.-
Chapter232. The Conceptualisation and Measurement of Perceived Value in
Social Media: The Case of Facebook Brand Pages.
Chapter233. An Abstract:
Interacting and Learning through Cross-Functional Product Development Teams:
Driving New Product Creativity, Design Value, and Product Advantage.-
Chapter234. Products Digital Transformation Effect on Perceived Luxury Level
and Brand Authenticity: The Watch Industry Case: An Abstract.
Chapter235.
New Product Advantage Infused by Marketing and Technical Resources: Does
Modularity Design Matter? An Abstract.
Chapter236. Responses to Female
Sexual Power Portrayals in Ads: An Abstract.
Chapter237. Psychological
Effects of Social Exclusion on Stereotyping and Consumer Behavior: An
Abstract.
Chapter238. Authentic Ethnic Advertisements Perception: An
Abstract.
Chapter239. Personalized Online Recommendations and the Effect of
Trust and Valence: An Abstract.
Chapter240. The Influence of Luxury Brands
Firm Engagement on Customer Engagement on Social Media: An Abstract.-
Chapter241. Supply Chain Resilience on Business Continuity Programs: The Role
of Anticipated, Inherent and Adaptive Resilience: An Abstract.
Chapter242.
Corporate Social Responsibility beyond Borders: US Consumer Boycotts of a
Global Company over Sweatshop Issues in Supplier Factories Overseas: An
Abstract.
Chapter243. Every Coin has Two Sides: The Negative Effects of
Brand Social Power, the Dual Character of Face, and Counterfeit Luxury
Consumption: An Abstract.
Chapter244. Assessing Strategic Customer Behavior
under Bounded Rationality: An Abstract.
Chapter245. Role of Task Difficulty
in Brand Image Measurements: An Abstract.
Chapter246.
What-are-you-looking-at?: Implicit Behavioural Measurement Indicating
Technology Acceptance in the Field of Automated Driving.
Chapter247. The
Effect of Consumers Asset Specificity Sensitivity on Mobile Payment Service
Adoption: The Role of Switching Cost and Product Compatibility: An Abstract.-
Chapter248. Personalization Perceptions in Retail Technology Adoption: The
Mediating Role of Dependency and Intrusiveness: An Abstract.
Chapter249.
Comparing Product Policys Effectiveness for E-Commerce Companies: An
Abstract.
Chapter250. Top Management Emphasis and Silo-Spanning
Communication for Marketing Knowledge Integration: An Empirical Examination:
An Abstract.
Chapter251. Brand Architecture Challenges in the Digital Age in
the Context of a Broad Brand: An Abstract.
Chapter252. Are all Customer
Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of
the Campaign Accounts: An Abstract.
Chapter253. Leveraging User-Generated
Content for Demand-Side Strategy: An Abstract.
Chapter254. An Abstract:
Sense and Sensibility: What are Customers Looking for in Online Product
Reviews?.
Chapter255. PoliceBrutality and Running Shoes: Authentic Brand
Activism or Woke Washing: An Abstract.
Chapter256. The Lazarus Touch of
Heritage: Place Branding, a Multi Stakeholder Study: An Abstract.-
Chapter257. The Influence of Retail Return Policies on Brand Image: An
Abstract.
Chapter258. Bridging Islands: Boundary Resources in Solution
Networks: An Abstract.
Chapter259. Value Proposition with the Relevant
Business Ecosystem: The Moderating Role of Customers Business Change.-
Chapter260. How can Supervisors Help Frontline Employees Deal with Customer
Mistreatment? An Abstract.
Chapter261. An Abstract: Wearing Expertise on
your Sleeve: Increasing Customer Service Expectations through Employee
Apparel.
Chapter262. Integrating Social and Activity Utilities to Explain
Consumption: An Abstract.
Chapter263. Does Sampling Order Moderate the
Effect of Autotelic Need for Touch on Product Evaluation: An Abstract.-
Chapter264. Shopping Mall Values, Customer Satisfaction and Loyalty: The
Moderation ofEducation Level in Morocco: An Abstract.
Chapter265. Usability
of Automated Driving Functions: A User Experience Study.
Chapter266. Social
Media Usage, Status Consumption, and Online Public Consumption: An Abstract.-
Chapter267. CSR: The Best of Both Worlds: Driving Returns to the Business and
its Employees: An Abstract.
Chapter268. The Public Healthcare System as a
Service Network: An Assessment through the Time: An Abstract.
Chapter269.
Relative Effectiveness of Direct and Indirect Comparative Advertising: The
Role of Message Framing and Gender on Believability and Attitude Certainty:
An Abstract.
Chapter270. Special Session: Blockchain Technology and how it
will Change Marketing: An Abstract.