Bashir Ahmad holds a PhD in Business Administration (with concentration on Management and Organization), and currently serving as Assistant Professor of Management at Lyallpur Business School, Government College University, Faisalabad, Pakistan. Bashirs research interests lie in the areas of Management and organisational behaviour, including firm innovation, capabilities, national business system, leadership, and knowledge hiding manufacturing and hospitality organizations. Bashir has published his work in various top tier journals including International Journal of Contemporary Hospitality Management, Employee Relations, Journal of Knowledge Management, European Journal of Innovation of Management, International Journal of Emerging Markets, Policing: An International Journal, and Journal of Asia Business Studies. Muhammad Abrar is a professor of management sciences (marketing) and currently serving as a professor/director at Lyallpur Business School, Government College University, Faisalabad, Pakistan. He received his PhD in business administration (marketing) from the Huazhong University of Science and Technology, Wuhan, China. He holds an MBA from Bahauddin Zakariya University, Multan, Pakistan and an M.Sc. (Hons.) Agronomy degree from the University of Agriculture, Faisalabad, Pakistan. He is a well-known scholar in his research areas (Brand Management, Supply Chain Management, Digital Marketing, Services Marketing, Management, and Business Education). He edited the five books published by IGI-Global & Springer Nature. His scholarly peer-reviewed research articles have been published in the top journals, e.g., International Journal of Contemporary Hospitality Management, Journal of Enterprise Information Management, Management Decision, Journal of Competitiveness, Asia Pacific Journal of Marketing and Logistics, Total Quality Management & Business Excellence, Marketing Intelligence & Planning, Economic and Industrial Democracy, International Journal of Emerging Markets, Chinese Management Studies, Autex Research Journal, SAGE Open, Quality & Quantity, Industria Textila, Journal of Islamic Marketing. He can be contacted at: abrarphd@gmail.com, abrarphd@gcuf.edu.pk Munazza Saeed earned her PhD in Marketing from the University of Malaya and is currently an Assistant Professor of Marketing at FAST School of Management, NUCES Lahore. With over six years of experience in teaching, research, and administration in higher education, she is dedicated to advancing knowledge and practice in marketing. She also serves as the Coordinator for the Marketing Cluster at the same school. Her research interests include Marketing, Tourism & Hospitality, Service Contexts, and Sustainable Consumption. She also studies employee attitudes and behaviours in management literature, considering them internal customers. Supervises undergraduate and graduate students in their final year projects, industry consultancies, research projects, and theses. She regularly contributes by reviewing articles for top-tier journals. Her recent publications appear in prestigious journals such as the Journal of Business Research, Journal of Service Theory and Practice, Service Industries Journal, Business Process Management Journal, Resources Policy, Management Research Review, and Journal of Islamic Marketing.
