The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. This newly revised Ninth Edition highlights the aftermath of how the media industry and media consumers have evolved since the global pandemic, closely examining the changing the face of media today.
Part I. Introduction To The Media
Chapter
1. Living In A Media World: An Introduction To Mass Communication
Chapter
2. Mass Communication Effects: How Society And Media Interact
Chapter
3. The Media Business: Consolidation, Globalization, And The Long Tail
Part II. Legacy Media
Chapter
4. Books: The Birth Of The Mass Media
Chapter
5. The News Business: Reflection Of A Democratic Society
Chapter
6. Audio: Music And Talk Across Media
Chapter
7. Movies: Mass Producing Entertainment
Chapter
8. Television And Video: Broadcast And Beyond
Part III. Digital and Global Media
Chapter
9. Online And Mobile Media
Chapter
10. Social Media And Video Games: Becoming Part Of The Story
Chapter
11. Global Media: Communication Around The World
Part IV. Strategic Communication
Chapter
12. Advertising: Selling A Message
Chapter
13. Public Relations: Interactions, Relationships, And The News
Part V. Regulation And Control Of The Media
Chapter
14. Media Law: Free Speech And Fairness
Chapter
15. Media Ethics: Truthfulness, Fairness, And Standards Of Decency
Glossary
Notes
Index
