Profiles twenty domestic and international designers from both large and small firms, highlighting approximately ten to fifteen projects for each designer.
Masters of Design: Logos & Identity profiles and celebrates the work of today's leading logo and identity designers. The twenty-nine masters featured here have created logos for well-known companies such as NBC, Tropicana, Kleenex, and Wonder Bread, as well as regional and local businesses. The range and impact of their work is far-reaching and powerful in its overall summation of the businesses it represents. These designers not only discuss their influences and techniques of logo design, but also offer razor-sharp advice for designers approaching their own logo projects, including strategies for developing successful logos, tips on how to improve client relationships, and much more, A logo gallery provides readers with a quick reference of each logo featured in the book.
Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they're profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects.
Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included will have a wide age range, type of work, in-house agencies, small business, large firm, domestic and international designers.
Each profile is about 2,000 words and includes 10-15 projects with captions that detail the specifics. We include current projects as well as the projects that put these people on the map.
Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which theyre profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects.
Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included will have a wide age range, type of work, in-house agencies, small business, large firm, domestic and international designers.
Each profile is about 2,000 words and includes 10-15 projects with captions that detail the specifics. We include current projects as well as the projects that put these people on the map.
Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which theyre profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects.
Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included will have a wide age range, type of work, in-house agencies, small business, large firm, domestic and international designers.
Each profile is about 2,000 words and includes 10-15 projects with captions that detail the specifics. We include current projects as well as the projects that put these people on the map.
