| Foreword |
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xix | |
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| Author's Note |
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xxv | |
| Preface to the Second Edition |
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xxvii | |
| Acknowledgments |
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xxix | |
| Introduction: Love at First Click |
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xxxi | |
| Internet Databases Are in My Blood |
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xxxii | |
| How to Create a Yacht |
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xxxiii | |
| Chapter 1 Social Media Is Not Your Father's Marketing |
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1 | (8) |
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2 | (2) |
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LinkedIn: Your Personal Worldwide Database |
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4 | (1) |
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Who's Having Success with LinkedIn? |
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4 | (1) |
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Understanding the LinkedIn Levels |
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5 | (4) |
| Chapter 2 The LinkedIn Profile: Your Miniwebsite |
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9 | (24) |
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Creating a Powerful Profile |
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9 | (2) |
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How to Make Your Profile Rock! |
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11 | (1) |
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Designing the Perfect Information Box |
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12 | (7) |
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Creating the Ad for You, Inc. |
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19 | (1) |
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19 | (5) |
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Filling Out Your Work Experience |
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24 | (4) |
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Adding Sections That Make Your Profile Shine |
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28 | (3) |
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Letting People Know About Your Multiple Personalities |
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31 | (2) |
| Chapter 3 What Goes Around: Giving and Getting Recommendations |
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33 | (12) |
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Social Proof Is the Key to Success |
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34 | (1) |
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Consider Which Contacts You Might Get Recommendations From |
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35 | (1) |
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Get Recommendations from First-Level Connections |
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36 | (3) |
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Want More Recommendations? Write Some! |
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39 | (3) |
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Know the People You Are Recommending |
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42 | (1) |
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Manage Your Recommendations |
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42 | (1) |
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Get the Social Proof You Need |
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43 | (2) |
| Chapter 4 It's Show Time! Adding Multimedia to Your Profile |
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45 | (8) |
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Add Video to Your LinkedIn Profile |
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46 | (2) |
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Use These Insider Tips Shared by Expert Video Producers |
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48 | (2) |
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Add Promotional Literature to Your Profile |
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50 | (3) |
| Chapter 5 The Finishing Touches: Creating a Rocking Profile |
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53 | (8) |
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53 | (3) |
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56 | (1) |
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56 | (1) |
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Advice for Contacting You |
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57 | (3) |
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60 | (1) |
| Chapter 6 All About Keywords: Optimizing Your Profile to Be Found |
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61 | (10) |
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Four Required Places for Your Keywords |
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62 | (2) |
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Researching Your Competitors |
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64 | (1) |
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Advanced Optimization Strategies |
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65 | (1) |
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Other Places to Optimize Your Profile |
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66 | (2) |
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Where NOT to Optimize Your Profile |
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68 | (1) |
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Moving Sections Within Your Profile |
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69 | (2) |
| Chapter 7 Your Virtual Rolodex: Grow Your Network by Adding Contacts |
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71 | (14) |
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72 | (1) |
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To Connect or Not to Connect |
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73 | (1) |
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How to Get More Connections |
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74 | (1) |
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How to Start Inviting Contacts |
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75 | (3) |
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Creative Ways to Get More Connections |
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78 | (2) |
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Open Networkers: The Key to Hyper Growth |
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80 | (2) |
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Getting a Paid Open Networking Account |
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82 | (1) |
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83 | (2) |
| Chapter 8 Your Social Influence Circle: Searching for and Contacting People |
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85 | (28) |
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Using the Advanced People Search |
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86 | (3) |
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89 | (1) |
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Making a Personal Connection |
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90 | (2) |
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Contacting Non-First-Level Connections |
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92 | (1) |
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Reaching Second-Level Connections |
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93 | (2) |
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Reaching Third-Level Connections |
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95 | (2) |
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Contacting Groups of People |
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97 | (1) |
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Tag, You're It: Grouping Contacts for Targeted Marketing |
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98 | |
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50 | (50) |
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100 | (1) |
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Finding Joint Venture Partners on LinkedIn |
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100 | (2) |
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Insider Tips for Contacting Reporters on LinkedIn |
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102 | (4) |
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Finding a Mentor on LinkedIn |
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106 | (5) |
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Final Thoughts on Mentors: Work at the Relationship |
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111 | (2) |
| Chapter 9 Power in Tribes: Joining and Creating Groups |
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113 | (28) |
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114 | (2) |
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116 | (2) |
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118 | (2) |
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120 | (1) |
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121 | (1) |
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121 | (3) |
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124 | (2) |
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Creating Subgroups for More Influence |
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126 | (1) |
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Building Your Business with Groups |
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126 | (4) |
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A Wise Name and Logo Choice |
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130 | (1) |
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Getting Group Members Engaged |
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131 | (2) |
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A Superstar Group Owner Shares His Secrets of Success |
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133 | (6) |
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Building Website Traffic with Groups |
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139 | (2) |
| Chapter 10 Good Company: Create Your Company Page and Follow Other Companies |
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141 | (18) |
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Creating an Engaging Company Page |
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142 | (2) |
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Adding Details About Your Company |
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144 | (2) |
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Creating a Company Status Update |
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146 | (2) |
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Company Page Success Story: Getting a Massive Number of Leads |
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148 | (3) |
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Making Your Company Page Exciting |
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151 | (1) |
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Prospecting for Business Using the Companies Section |
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152 | (1) |
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Contacting People at Your Target Company |
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153 | (1) |
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Using Introductions for Prospecting |
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154 | (1) |
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Leveraging Company Information |
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155 | (1) |
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156 | (1) |
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Using Company Pages to Create Opportunities |
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157 | (2) |
| Chapter 11 Off to Work We Go: Finding Your Perfect Job |
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159 | (38) |
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Why LinkedIn Crushes Job Boards |
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161 | (3) |
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Cracking the Hidden Job Market |
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164 | (2) |
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Turning Your Job Search into a Marketing Campaign |
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166 | (3) |
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Acing the Informational Interview |
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169 | (3) |
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Creating a Job That Does Not Exist |
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172 | (2) |
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Getting the Low-Hanging Fruit |
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174 | (2) |
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Searching Paid Job Listings |
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176 | (2) |
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Searching for Jobs in the Companies Section |
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178 | (1) |
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Looking for Jobs in Groups |
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179 | (1) |
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Turning Your Profile into a Job-Hunting Machine |
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180 | (1) |
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Advanced Profile Tips for Job Seekers |
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181 | (4) |
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Leveraging Your Alma Mater |
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185 | (1) |
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186 | (1) |
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Searching Your Specialty to Uncover Jobs |
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187 | (1) |
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Upgrading to a Premium Job Seeker Account |
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187 | (1) |
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Doing Research for Your Interview |
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188 | (1) |
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A LinkedIn Job Search Success Story |
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189 | (2) |
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Social Media Job-Hunting Advice from a Career Coach |
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191 | (6) |
| Chapter 12 Successful Selling on LinkedIn: How to Do It Right |
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197 | (34) |
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Social Selling Means Creating Value |
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199 | (1) |
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Create Value First, Then Sell |
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200 | (1) |
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Create Something Amazing and Give It Away |
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201 | (3) |
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Get Ready for Successful Social Selling |
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204 | (3) |
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Search and Research: Build a Highly Targeted Prospect List |
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207 | (3) |
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210 | (3) |
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Start a Group to Create a Ready Market of Targeted Prospects |
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213 | (2) |
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Leverage Your Prospects' Trigger Events |
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215 | (3) |
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Surround Your Target and Capitalize on Team Buying |
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218 | (1) |
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The Surefire LinkedIn Sales Message |
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219 | (1) |
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Close Your LinkedIn Sales: A Sandler® Sales Trainer Reveals How |
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220 | (5) |
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Combine Your Online and Offline Networking for Greater Success |
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225 | (1) |
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Networking That Leads to Business: How to Do It Right |
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226 | (5) |
| Chapter 13 Going Mobile: The Power of LinkedIn on the Go |
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231 | (4) |
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231 | (1) |
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LinkedIn Is for Tablets Too |
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232 | (3) |
| Chapter 14 The Daily Approach to Success on LinkedIn |
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235 | (20) |
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Making the Most of Status Updates |
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235 | (2) |
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LinkedIn Etiquette Regarding Updates |
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237 | (1) |
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Clever Ways to Show Up in Network Updates |
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238 | (1) |
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Creating a LinkedIn Goal Statement |
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238 | (1) |
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Powerful Daily Success Activities |
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239 | (3) |
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Turbocharged LinkedIn Success Activities |
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242 | (1) |
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Creating a Leadership Reputation Every Day on LinkedIn |
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243 | (4) |
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Conclusion: Opportunity Is Knocking at Your Door |
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247 | (2) |
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249 | (2) |
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251 | (1) |
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252 | (1) |
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253 | (2) |
| Index |
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255 | |
