| Preface |
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1 An Introduction to McDonaldization |
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1 | (27) |
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McDonald's as an American and a Global Icon |
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6 | (3) |
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The Long Arm of McDonaldization |
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9 | (4) |
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The Dimensions of McDonaldization |
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13 | (2) |
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13 | (1) |
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14 | (1) |
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14 | (1) |
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15 | (1) |
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A Critique of McDonaldization: The Irrationality of Rationality |
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15 | (2) |
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Illustrating the Dimensions of McDonaldization: The Case of IKEA |
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17 | (2) |
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The Advantages of McDonaldization |
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19 | (1) |
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20 | (6) |
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Are In-N-Out Burger and Pret A Manger Antitheses of McDonaldization? |
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20 | (1) |
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21 | (4) |
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25 | (1) |
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26 | (2) |
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2 The Past, Present, and Future of McDonaldization: From the Iron Cage to the Fast-Food Factory and Beyond |
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28 | (26) |
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Bureaucratization: Making Life More Rational |
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29 | (3) |
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Weber's Theory of Rationality |
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29 | (2) |
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Irrationality and the "Iron Cage" |
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31 | (1) |
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The Holocaust: Mass-Produced Death |
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32 | (2) |
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Scientific Management: Finding the One Best Way |
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34 | (2) |
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The Assembly Line: Turning Workers Into Robots |
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36 | (1) |
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Levittown: Putting Up Houses---"Boom, Boom, Boom" |
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37 | (2) |
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Shopping Centers: Malling America |
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39 | (1) |
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McDonald's: Creating the "Fast-Food Factory" |
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40 | (3) |
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McDonaldization and Contemporary Social Changes |
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43 | (11) |
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The Forces Driving McDonaldization: It Pays, We Value It, It Fits |
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43 | (1) |
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Higher Profits and Lower Costs |
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44 | (1) |
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McDonaldization for Its Own Sake |
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44 | (1) |
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McDonaldization and the Changing Society |
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45 | (1) |
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Other Major Social Changes: McDonaldization in the Era of the "Posts" |
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46 | (1) |
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Postindustrialism and McDonaldization: "Complexification" and "Simplification" |
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47 | (1) |
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Fordism and Post-Fordism: Or Is It McDonaldism? |
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48 | (1) |
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Postmodernity: A Threat to McDonaldization? |
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49 | (1) |
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The Future: Are There Any Limits to the Expansion of McDonaldization? |
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50 | (4) |
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3 Efficiency and Calculability |
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54 | (33) |
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Efficiency: Drive-Throughs and Finger Foods |
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54 | (18) |
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55 | (1) |
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The Fast-Food Industry: Speeding the Way From Secretion to Excretion |
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56 | (2) |
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Home Cooking (and Related Phenomena): "I Don't Have Time to Cook" |
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58 | (1) |
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Shopping: Creating Ever-More Efficient Selling Machines |
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59 | (2) |
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Higher Education: Just Fill in the Box |
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61 | (1) |
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Health Care: Docs-in-a-Box |
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62 | (2) |
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Entertainment: Moving People (and Trash) Efficiently |
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64 | (2) |
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Online and Smartphone Dating: Show Your Interest With Just a "Wink" |
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66 | (1) |
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Other Settings: Ten Steps to Spiritual Maturity |
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66 | (1) |
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67 | (2) |
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Putting Customers to Work |
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69 | (3) |
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Calculability: Big Macs and Little Chips |
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72 | (15) |
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Emphasizing Quantity Rather Than Quality of Products |
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73 | (1) |
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The Fast-Food Industry: Of "Big Bites" and "Super Big Gulps" |
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73 | (3) |
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Higher Education: Grades, Scores, Ratings, and Rankings |
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76 | (3) |
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Health Care: Patients as Dollar Signs |
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79 | (1) |
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Sports: Nadia Comaneci Scored Exactly 79.275 Points |
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80 | (3) |
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Politics: There Were No Sound Bites in the Lincoln-Douglas Debate |
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83 | (1) |
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Reducing Production and Service to Numbers |
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84 | (1) |
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The Fast-Food Industry: Hustle, and a Precooked Hamburger Measures Exactly 3.875 Inches |
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84 | (1) |
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The Workplace: A Penny the Size of a Cartwheel |
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85 | (2) |
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4 Predictability and Control |
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87 | (36) |
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Predictability: It Never Rains on Those Little Houses on the Hillside |
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87 | (15) |
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Creating Predictable Settings |
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88 | (1) |
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Motel Chains: "Magic Fingers" but No Norman Bates |
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88 | (1) |
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The Fast-Food Industry: Thank God for Those Golden Arches |
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89 | (1) |
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Other Settings: E.T. Can't Find His Home |
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90 | (2) |
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Scripting Interaction With Customers |
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92 | (1) |
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The Fast-Food Industry: "Howdy, Pardner" and "Happy Trails" |
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92 | (2) |
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Other Settings: Even the Jokes Are Scripted |
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94 | (1) |
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Making Employee Behavior Predictable |
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94 | (1) |
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The Fast-Food Industry: Even Hamburger University's Professors Behave Predictably |
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95 | (1) |
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Other Settings: That Disney Look |
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96 | (1) |
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Creating Predictable Products and Processes |
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97 | (1) |
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The Fast-Food Industry: Even the Pickles Are Standardized |
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97 | (1) |
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Entertainment: Welcome to McMovieworld |
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98 | (2) |
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Sports: There's Even a McStables |
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100 | (1) |
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Minimizing Danger and Unpleasantness |
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100 | (2) |
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Control: Human and Nonhuman Robots |
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102 | (21) |
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103 | (1) |
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The Fast-Food Industry: From Human to Mechanical Robots |
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104 | (2) |
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Education: McChild Care Centers |
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106 | (1) |
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Health Care: Who's Deciding Our Fate? |
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106 | (2) |
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The Workplace: Do as I Say, Not as I Do |
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108 | (2) |
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110 | (1) |
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The Fast-Food Industry: Get the Hell Out of There |
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110 | (2) |
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Other Settings: It's Like Boot Camp |
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112 | (1) |
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Controlling the Process and the Product |
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113 | (1) |
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Food Production, Cooking, and Vending: It Cooks Itself |
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113 | (3) |
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The Ultimate Examples of Control: Birth and Death? |
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116 | (1) |
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Controlling Conception: Even Granny Can Conceive |
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116 | (1) |
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Controlling Pregnancy: Choosing the Ideal Baby |
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117 | (2) |
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Controlling Childbirth: Birth as Pathology |
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119 | (3) |
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Controlling the Process of Dying: Designer Deaths |
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122 | (1) |
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5 The Irrationality of Rationality: Traffic Jams on Those "Happy Trails" |
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123 | (19) |
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Inefficiency: Long Lines at the Checkout |
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123 | (3) |
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High Cost: Better Off at Home |
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126 | (1) |
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False Friendliness: "Hi, George" |
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126 | (2) |
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Disenchantment: Where's the Magic? |
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128 | (1) |
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Health and Environmental Hazards: A Day's Calories in One Fast-Food Meal |
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129 | (4) |
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Homogenization: It's No Different in Paris |
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133 | (1) |
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Dehumanization: Getting Hosed at "Trough and Brew" |
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134 | (8) |
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Family: The Kitchen as Filling Station |
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137 | (2) |
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Higher Education: McLectures and McColleges |
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139 | (1) |
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Health Care: You're Just a Number |
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139 | (2) |
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141 | (1) |
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6 Dealing With McDonaldization: A Practical Guide |
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142 | (20) |
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Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules |
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144 | (1) |
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Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza di Spagna |
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145 | (8) |
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McLibel Support Group: McDonald's Pyrrhic Victory |
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146 | (2) |
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Slow Food: Creating a Place for Traditional, Regional, and High-Quality Food |
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148 | (2) |
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Sprawl-Busters: A "Hit List" of McDonaldized Superstores |
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150 | (1) |
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Local Protests: Not Wanting to Say "Bye-Bye to the Neighborhood" |
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151 | (2) |
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Coping Individually: "Skunk Works," Blindfolded Children, and Fantasy Worlds |
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153 | (7) |
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Games, Knitting, and Nonrationalized Niches |
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154 | (2) |
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A Range of Individual Actions: If All Else Fails, Save the Children |
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156 | (3) |
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Freedom: If You Can't Cope, Can You Escape? |
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159 | (1) |
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160 | (2) |
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7 Globalization and the Possibility of the DeMcDonaldization of Society? |
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162 | (24) |
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Globalization and McDonaldization |
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163 | (8) |
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The Globalization of Nothing |
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165 | (1) |
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165 | (2) |
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Glocalization and Grobalization |
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167 | (2) |
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The Grobalization of Nothing |
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169 | (2) |
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The DeMcDonaldization of Society |
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171 | (7) |
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171 | (1) |
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What Has Starbucks Added to, or Removed From, the McDonald's Model? |
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172 | (3) |
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Should the Concept of "Starbuckization" Replace "McDonaldization"? |
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175 | (1) |
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The Irrationality of Rationality at Starbucks |
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176 | (2) |
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The Internet and DeMcDonaldization |
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178 | (8) |
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178 | (1) |
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eBayizing McDonaldization? |
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179 | (2) |
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181 | (5) |
| Notes |
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186 | (29) |
| Bibliography |
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215 | (6) |
| Index |
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221 | (16) |
| About the Author |
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237 | |
