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McDonaldization of Society: Into the Digital Age 9th Revised edition [Minkštas viršelis]

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  • Formatas: Paperback / softback, 280 pages, aukštis x plotis: 228x152 mm, weight: 370 g
  • Išleidimo metai: 14-Apr-2018
  • Leidėjas: SAGE Publications Inc
  • ISBN-10: 1506348556
  • ISBN-13: 9781506348551
Kitos knygos pagal šią temą:
McDonaldization of Society: Into the Digital Age 9th Revised editionDidesnis paveikslėlis
  • Formatas: Paperback / softback, 280 pages, aukštis x plotis: 228x152 mm, weight: 370 g
  • Išleidimo metai: 14-Apr-2018
  • Leidėjas: SAGE Publications Inc
  • ISBN-10: 1506348556
  • ISBN-13: 9781506348551
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9781506348551.html
Raktažodžiai:

The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Ninth Edition!

George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students’ eyes to many current issues and shows how McDonaldization’s principles apply to other settings, especially in the areas of consumption and globalization. Through vivid story-telling prose, Ritzer provides an insightful introduction to this fascinating topic and aids students' critical development. This new edition has been fully updated to include a new focus on McDonaldization in the digital world.

 

Preface xi
Chapter 1 Introduction
1(26)
McDonaldization: The Basic Principles
2(1)
Efficiency
2(1)
Calculability
2(1)
Predictability
3(1)
Control
4(1)
The Advantages of McDonaldization
4(2)
A Critique of McDonaldization: The Irrationality of Rationality
6(2)
McDonald's: Creating the "Fast-Food Factory"
8(5)
McDonald's and Other Brick-and-Mortar Consumption Sites
13(5)
The Long Arm of McDonald's
18(5)
McDonald's as an American and a Global Icon
23(3)
A Look Ahead
26(1)
Chapter 2 McDonaldization Past and Present
27(28)
Thinking About the Brick-and-Mortar "Solids," Digital "Liquids," and the Augmented Reality of "Bricks-and-Clicks"
28(2)
Augmented Reality
30(3)
The Changing Nature of Work
33(2)
Key Predecessors
35(1)
The Holocaust: The Concentration Camp and Mass-Produced Death
36(2)
Scientific Management: Finding the One Best Way
38(1)
The Assembly-Line: Turning Workers Into Robots
39(3)
Levittown: Putting Up Houses---"Boom, Boom, Boom"
42(1)
The Rise (and Fall) of Brick-and-Mortar Shopping Malls
43(2)
McDonaldization and Consumption Today
45(2)
Is "McDonaldization" Still the Best Label?
47(1)
Comparing McDonald's, Wal-Mart, and Amazon
48(1)
In Consumption
48(1)
In Degree of McDonaldization
49(3)
Digital McDonaldization
52(3)
Chapter 3 Efficiency and Calculability: Consumers 1
55(40)
Efficiency: Drive-Throughs and Finger Foods
56(2)
Streamlining the Process
58(1)
The Fast-Food Industry: Speeding the Way From Secretion to Excretion
58(2)
Home Cooking (and Related Phenomena): "I Don't Have Time to Cook"
60(3)
Shopping: Creating Ever More Efficient Selling Machines
63(1)
Higher Education: Multitasking in McUniversity
64(1)
Health Care: Docs-in-a-Box
64(1)
Entertainment: Moving People (and Trash) Efficiently
65(2)
Internet Consumption Sites and Streamlining
67(3)
Uberization: It's all About Efficiency
70(1)
Online Dating: Show Your Interest With Just a "Wink"
71(1)
Simplifying the Product
72(2)
Putting Customers to Work
74(1)
Fast-Food Restaurants: Doing It All for Them
75(1)
Other Brick-and-Mortar Sites: Working While Consuming
76(2)
Internet Consumption Sites and the Working Consumer: Reaching Unprecedented Heights
78(2)
Calculability: Big Macs, Algorithms, and Big Data
80(1)
Emphasizing Quantity Rather Than Quality of Products
81(1)
The Fast-Food Industry: Of "Big Bites" and "Super Big Gulps"
81(3)
Higher Education: Grades and Scores
84(2)
Internet Consumption Sites: Of Big Data and the Algorithms Used to Analyze Them
86(5)
Quantification on Augmented Sites
91(1)
User-Consumable Data
92(3)
Chapter 4 Predictability and Control: Consumers 2
95(30)
Predictability: It Never Rains on Those Little Houses on the Hillside
95(1)
Predictable Consumption Settings
96(1)
Motel Chains: "Magic Fingers" but No Norman Bates
96(3)
The Fast-Food Industry: Thank God for Those Golden Arches
99(1)
Other Brick-and-Mortar Settings: E.T. Can't Find His Home
100(2)
Predictable Online Consumption Settings: They Look and Operate Much the Same
102(1)
Predictable Products and Processes
103(1)
The Fast-Food Industry: Even the Pickles Are Standardized
103(1)
Entertainment: Welcome to McMovieworld
104(2)
Minimizing Danger and Unpleasantness
106(1)
Brick-and-Mortar Settings: Antiseptic, Climate-Controlled, Plastic Worlds
106(3)
Online Settings: The Danger Is Rarely Physical
109(1)
Control: Human and Nonhuman Robots
109(1)
Controlling Consumers
110(1)
The Fast-Food Industry: Get the Hell Out of There
110(2)
Other Brick-and-Mortar Settings: It's Like Boot Camp
112(1)
Control in Online Settings: Amazon's Increasing Power and the Drive to Limit Net Neutrality
113(2)
Birth and Death: The Ultimate Examples of Control
115(1)
Controlling Conception: Even Granny Can Conceive
115(2)
Controlling Pregnancy: Choosing the Ideal Baby
117(1)
Controlling Childbirth: Birth as Pathology
118(4)
Controlling the Process of Dying: Designer Deaths
122(3)
Chapter 5 Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1
125(20)
McJobs and the Dimensions of McDonaldization
125(2)
Efficiency: It's a Fetish
127(1)
The Fast-Food Industry: "Burger Dressers" and "Factory Stores"
127(1)
Academia: Machine-Grading and Other Efficiencies
128(1)
Medicine: On the Medical Assembly-Line
129(2)
Work Efficiency on Digital Sites: It's Like Working in an Oven
131(1)
Calculability: Zeal for Speed
132(1)
Reducing Production and Service to Numbers
132(1)
The Fast-Food Industry: Hustle, and a Precooked Hamburger Measures Exactly 3.875 Inches
132(2)
The Workplace: A Penny the Size of a Cart-Wheel
134(1)
Academia: Ratings and Ranking
135(2)
Health Care: Patients as Dollar Signs
137(1)
Sports: Nadia Comaneci Scored Exactly 79.275 Points
138(3)
Politics: There Were No Sound Bites in the Lincoln-Douglas Debate
141(2)
The Digital: The Extreme of Calculability
143(2)
Chapter 6 Predictability and Control: McJobs and Other McDonaldized Occupations 2
145(22)
Predictability: Scripting and Controlling Employees
145(1)
The Fast-Food Industry: "Howdy, Pardner" and "Happy Trails"
145(3)
Other Brick-and-Mortar Settings: Scripted Jokes and That Disney Look
148(1)
The Assembly-Line: Cars More Uniform Than Those Produced by Craftspeople
149(1)
Sports: There's Even a McStables
150(1)
Predictability Online: Not Taking No for an Answer
151(1)
Control: Even Pilots Aren't in Control
152(1)
Controlling Employees
152(1)
The Workplace: Do as I Say, Not as I Do
152(2)
The Fast-Food Industry: From Human to Mechanical Robots
154(3)
Education: McChild Care Centers
157(1)
Health Care: Who's Deciding Our Fate?
158(1)
Phoneheads, Online Chats, and De-Skilled Pilots: It's Like Being in Prison
159(1)
Digital Settings: More Elimination Than Control
160(1)
Controlling the Process and the Product
161(1)
Food Production: It Cooks Itself
161(1)
Food Production: Of Sea Farms and Factory Farms
162(2)
Control of Process and Products on Digital Sites: Not Really the Most Chosen
164(3)
Chapter 7 The Irrationality of Rationality: Traffic Jams on Those "Happy Trails"
167(34)
Inefficiency. Long Lines at the Checkout
168(3)
High Cost: Better Off at Home
171(1)
False Friendliness: "Hi, George" and Emojis
172(2)
Disenchantment: Where's the Magic?
174(1)
Health and Environmental Hazards: A Day's Calories in One Fast-Food Meal
175(4)
Homogenization: It's No Different in Paris
179(2)
Dehumanization: Getting Hosed at "Troff `n' Brew"
181(1)
Fast-Food Restaurants: Like Eating From a Pig Trough
181(2)
Family: The Kitchen as Filling Station
183(2)
Higher Education: McLectures, McColleges, and MOOCs
185(5)
Health Care: You're Just a Number
190(2)
Dehumanized Death: Dying Amidst Machines and Strangers
192(1)
The Irrationalities of McJobs: Just Hand the Bag Out
193(4)
Digital Sites: Dehumanization and Other Irrationalities
197(2)
Dealing With Irrationality: Of Velvet, Rubber, or Iron Cages?
199(2)
Conclusion 201(2)
Notes 203(34)
Bibliography 237(8)
Index 245(14)
About the Author 259
George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from LaTrobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The McDonaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of McDonaldization: The Reader; and author of other works of critical sociology related to the McDonaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.