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El. knyga: McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition

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  • Formatas: 256 pages
  • Serija: McGraw-Hill 36-Hour Courses
  • Išleidimo metai: 19-Mar-2010
  • Leidėjas: McGraw-Hill Professional
  • Kalba: eng
  • ISBN-13: 9780071743945
Kitos knygos pagal šią temą:
McGraw-Hill 36-Hour Course in Business Writing and Communication, Second EditionDidesnis paveikslėlis
  • Formatas: 256 pages
  • Serija: McGraw-Hill 36-Hour Courses
  • Išleidimo metai: 19-Mar-2010
  • Leidėjas: McGraw-Hill Professional
  • Kalba: eng
  • ISBN-13: 9780071743945
Kitos knygos pagal šią temą:

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Supercharge your writing skills . . . by the end of the week!

In the workplace, your writing speaks volumes about you. Whether youre craftinga three-line message or a 300-page report, you need to write in a polished, professionalwayregardless of your position or profession.

The McGraw-Hill 36-Hour Course in Business Writing andCommunication puts you on the fast track to becoming astrong, persuasive business writer. Complete with exercises,self-tests, and an online final exam, this multifaceted businesswriting course teaches you how to:

SEIZE READERS INTEREST INSTANTLYELIMINATE NONSPECIFIC WORDS AND PHRASESMANAGE CROSS-CULTURAL WRITINGCRAFT COMPELLING ONLINE COPYCREATE POWERFUL PRESENTATIONS Present yourself at the top of your game in every e-mail, memo, report, andpresentation with The McGraw-Hill 36-Hour Course in Business Writing andCommunication!
Acknowledgments xi
Introduction: Manage Your Writing 1
Be Your Own Communication Department
3
Writing in a Knowledge Economy
8
What a Writing Course Can—and Can't—Do
12
How to Use This Book
16
"The Discipline of the Craft"
17
Managing Your Writing Time
18
The Law of the Next Action
21
The 12 Steps
23
Manage Your Writing
25
Manage Your Writing Today
26
Chapter
1. Find the "We": Manage Your Relationship with Your Reader		 27
Communication and Community
30
Personality
32
Attitude
35
Circumstances
38
Knowledge
41
Manage Your Writing Today
45
Chapter
2. Make Holes, Not Drills: Manage with Purpose		 47
Death to Subject Lines
50
Ko and Mei Communication
53
The Long and Short of It
54
The Corporate Communication Grid
56
Manage Your Writing Today
61
Chapter
3. Get Your Stuff Together: Manage Your Information		 63
Asking Questions
65
Outside and Inside
68
Map Your Information
70
Manage Your Writing Today
73
Chapter
4. Get Your Ducks in a Row: Manage Your Structure		 75
An Everyday Example
78
The Technique of Organizing
81
Formulas
82
Writing to Sell
87
From Information to Knowledge
90
Manage Your Writing Today
94
Chapter
5. Do It Wrong the First Time: Manage Your Drafting		 97
Draft as Prototype
98
Debriefing the Exercise
101
Overcoming Writer's Block
102
Writing and "Flow"
103
Manage Your Writing Today
106
Chapter
6. Take a Break and Change Hats: Manage Your Internal Writer and Editor		 109
Breaking for Objectivity
110
From Writer-Based to Reader-Based
113
The Two Hats
115
Manage Your Writing Today
122
Chapter
7. Signal Your Turns: Manage Your Paragraphs		 125
Tools for Revision
127
Turn Signals
129
Manage Your Writing Today
140
Chapter
8. Say What You Mean: Manage Your Subjects and Verbs		 143
Hidden Subjects
145
Hidden Verbs
146
Hidden Subjects and Verbs
148
Active or Passive
149
Modifiers
151
Manage Your Writing Today
156
Chapter
9. Pay by the Word: Manage Your Sentence Economy		 159
Objectivity and Common Sense
162
Two Tools
164
Beckwith on Economy
165
Manage Your Writing Today
168
Chapter
10. Translate into English: Manage Your Word Choices		 171
Learning from the IRS
173
Word Histories
176
Good Reasons Otherwise
181
Readability Formulas and Style Checkers
184
Deliberate "Obfuscation"?
186
Three Examples
188
Manage Your Writing Today
192
Chapter
11. Finish the Job: Manage Your Spelling, Punctuation, and Mechanics		 195
Manage Your Writing Today
202
Chapter
12. Manage Your Writing: Evaluate Your Writing Process		 205
Manage Your Writing Today
206
Appendix A: Manage Your Online Writing 209
Appendix B: Manage Your Global Writing: The Case of the Belgian Fries 217
Appendix C: Manage Your Speaking 223
Appendix D: Resources for Managing Your Writing 229
Index 233
Kenneth W. Davis, Ph.D., has conducted training and consulting for businesses and governments on four continents. A member of the boards of directors of both the Association for Business Communication and the Association of Professional Communication Consultants, Davis has authored or coauthored several influential books on business communication and writing, including Writing: Process, Product, and Power and Business Communication for the Information Age.
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