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El. knyga: Media Activism in the Digital Age

Edited by , Edited by (University of Pennsylvania, Philadelphia, USA)
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The growing subfield of media activism studies has gained wide attention in recent years, but little consensus exists regarding its central questions and concerns. Media Activism in the Digital Age begins to chart an evolving research agenda by providing a cross-section of provocative work in this area. Victor Pickard and Guobin Yang have assembled essays by leading scholars and activists to provide case studies of feminist, technological, and political interventions during different historical periods and at local, national, and global levels. Looking at the underlying theories, histories, politics, ideologies, tactics, strategies and aesthetics, the book takes an expansive view of media activism. It explores how varieties of activism are mediated through communication technologies, how activists deploy strategies for changing the structures of media systems, and how governments and corporations seek to police media activism. From memes to zines, hacktivism to artivism, this volume considers activist practices involving both older kinds of media and newer digital, social, and network-based forms. Media Activism in the Digital Age captures an exciting moment in the evolution of media activism studies and offers an invaluable guide to a vibrant and evolving field of research.
List of illustrations
viii
List of contributors
ix
Acknowledgments xiii
Foreword: What is media activism? xiv
W. Lance Bennett
Introduction 1(6)
Victor Pickard
Guobin Yang
SECTION I Communication for social change
7(70)
Introduction: Conceptualizing media activism: Intent, process, and action
8(2)
Sandra Ristovska
1 The future of digital enfranchisement
10(18)
Jeff Landale
Sascha Meinrath
2 Media in action: A field scan of media and youth organizing in the United States
28(21)
Sasha Costanza-Chock
Chris Schweidler
Teresa Basilio
Meghan McDermott
Puck Lo
3 Studying media at the margins: Learning from the field
49(13)
Clemencia Rodriguez
4 The online translation activism of bridge bloggers, feminists, and cyber-nationalists in China
62(15)
Guobin Yang
SECTION II Policy interventions
77(58)
Introduction
78(3)
Timothy Libert
5 The battle over diversity at the FCC
81(19)
Mark Lloyd
6 Feminist activism and US communications policy
100(20)
Carolyn M. Byerly
7 A return to prime-time activism: Social movement theory and the media
120(15)
Des Freedman
SECTION III New political genres
135(48)
Introduction: New media dialectics
136(3)
Jonathan Pace
8 Cahiers de doleance 2.0: Crowd-sourced social justice blogs and the emergence of a rhetoric of collection in social media activism
139(12)
Paolo Gerbaudo
9 Data activism as the new frontier of media activism
151(13)
Stefania Milan
10 The use of the geoweb for social justice activism
164(19)
Leslie Regan Shade
Harrison Smith
Evan Hamilton
SECTION IV Feminism's digital wave
183(33)
Introduction
184(3)
Rosemary Clark
11 Feminists, geeks, and geek feminists: Understanding gender and power in technological activism
187(18)
Christina Dunbar-Hester
12 Analog girl in a digital world: Hip hop feminism and media activism
205(11)
Aisha Durham
Index 216
Victor Pickard is an Associate Professor at the University of Pennsylvanias Annenberg School for Communication. He is the author of Americas Battle for Media Democracy (2014), and co-editor of Will the Last Reporter Please Turn Out the Lights (2011) and The Future of Internet Policy (2015).

Guobin Yang is a Professor at the University of Pennsylvanias Annenberg School for Communication and Department of Sociology. He is the author of The Power of the Internet in China: Citizen Activism Online (2009) and The Red Guard Generation and Political Activism in China (2016). He has also edited several books.