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El. knyga: Media and Communication Research Methods

4.44/5 (9 ratings by Goodreads)
(University of Leicester, Leicester), (Orebro University, Orebro)
  • Formatas: 314 pages
  • Išleidimo metai: 12-Sep-2018
  • Leidėjas: Bloomsbury Academic
  • Kalba: eng
  • ISBN-13: 9781350306646
Kitos knygos pagal šią temą:
Media and Communication Research MethodsDidesnis paveikslėlis
  • Formatas: 314 pages
  • Išleidimo metai: 12-Sep-2018
  • Leidėjas: Bloomsbury Academic
  • Kalba: eng
  • ISBN-13: 9781350306646
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This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication.

This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Recenzijos

This is an accessible and established handbook for students of media and communications research. It is well contextualised historically and conceptually and provides a comprehensive guide to research procedures in the field. * Tim OSullivan, De Montfort University, UK * This book is an ideal navigation tool for media students voyaging through their research projects. With a vastly changing technological landscape, the second edition deftly updates key methods for both traditional and emerging media...from start to finish this vital toolbox is required reading in my seminars. * Antonio Lopez, John Cabot University, Italy * A clear and comprehensive guide to selecting and applying the right tools for the crucial job of studying media and communication. * Libby Lester, University of Tasmania, Australia *

Daugiau informacijos

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication.
Acknowledgements vi
Preface to the second edition vii
List of tables and figures
viii
1 Introduction
1(13)
2 The research process
14(20)
3 Researching ownership and media policy
34(27)
4 Ethnography and observational methods
61(27)
5 Content analysis
88(28)
6 Critical Discourse Analysis
116(31)
7 Analysing narratives and discourse schemas
147(21)
8 Analysing photographs and video
168(31)
9 Survey research
199(23)
10 Focus group interviewing
222(26)
11 Managing and analysing communication research data
248(26)
Glossary 274(15)
References 289(18)
Subject index 307(5)
Author/name index 312
Anders Hansen is Associate Professor in the School of Media, Communication and Sociology at the University of Leicester, UK.

David Machin is Professor at the School of Humanities, Education and Social Sciences, Örebro University, Sweden.
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