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Chapter 1 An Introduction to Message Exchange |
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1 | (10) |
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Chapter 2 The Rise of Technology |
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11 | (6) |
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Chapter 3 Cultural Effects of Media |
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17 | (8) |
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25 | (10) |
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Chapter 5 Theories of Media Effect: Part One |
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35 | (16) |
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Chapter 6 Theories of Media Effects: Part Two |
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51 | (10) |
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Chapter 7 Programming and Media Content |
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61 | (8) |
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Chapter 8 Political Implications |
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69 | (14) |
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Chapter 9 Radio and Audio---Technology, Social Effects, Legal Repercussions, and Theory |
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83 | (8) |
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91 | (8) |
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Chapter 11 A History of Film |
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99 | (22) |
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Chapter 12 Digital Media: From the Telegraph to Social Media |
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115 | (6) |
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Chapter 13 The Economics of Media |
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121 | (6) |
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Chapter 14 The History of Writing and Printing |
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127 | (10) |
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Chapter 15 The Future of the Media |
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137 | (2) |
| Appendix A Pericentric and Telecentric Communication |
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139 | |
