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El. knyga: Media Management and Live Experience: Sports, Culture, Entertainment and Events

  • Formatas: 384 pages
  • Išleidimo metai: 03-Apr-2024
  • Leidėjas: Routledge
  • Kalba: eng
  • ISBN-13: 9781040005910
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Media Management and Live Experience: Sports, Culture, Entertainment and EventsDidesnis paveikslėlis
  • Formatas: 384 pages
  • Išleidimo metai: 03-Apr-2024
  • Leidėjas: Routledge
  • Kalba: eng
  • ISBN-13: 9781040005910
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Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection - even in the age of synthetic content, AI and the Metaverse.



Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection – even in the age of synthetic content, AI and the Metaverse. Sports and sports betting, festivals, comedy, concerts, tours and theme parks are covered – plus theatre, trade events, conventions, museums and galleries, and immersive media.

Live media events included are Burning Man, Glastonbury, the Indian Premier League, the English Premier League, Olympics, NBA and Bundesliga – plus sell-out Taylor Swift tours, the World Cup, Super Bowl, Ryder Cup and Formula One. Business models in this media category start with ticketing and advertising – now amplified with ecommerce, affiliate marketing, subscription and gambling transactions. Deep dives ask: Why is Saudi Arabia investing billions into golf and football? Why is standup comedy big in Nigeria? How are Broadway and the West End evolving? What do immersive technologies like Abba Voyage and the MSG Sphere offer for the future?

With class questions, a quiz, summaries and slides for each chapter, this is a guide and course structure for anyone at university level or in industry studying the media, music, entertainment, events, exhibitions, sports, social media or gambling industries.

PART I The Power of Live Experience
1. Introduction: You Really Had To
Be There
2. Standard Business Models in Live Experience Part II Live Sports
3. Sports Clubs
4. Sports Leagues
5. Global Sports Events
6. Individual
Sports
7. Sports Betting PART III Live Entertainment
8. Theatre
9. Live
Comedy
10. Live Music and Tours
11. Classical Concerts PART IV Live Events
12. Festivals
13. Live TV Events
14. Conventions and Trade Shows PART V Live
Culture
15. Museums and Art Galleries
16. Theme Parks
17. Immersive Future
Alex Connock is Senior Fellow at the Said Business School, University of Oxford, and Lecturer at St Hughs College, Oxford. He teaches Media, Marketing and Management courses at BA, MBA and Executive Education levels. At Exeter University he is Professor in Practice in Media & AI. He has degrees from Oxford University, Columbia University, Salford University and INSEAD. Alex has also worked extensively in the media industry in the UK and US in TV production, digital/social content marketing, magazine writing, and music and advertising production. In the charity sector, he is a voting member of BAFTA, Vice Chair of UNICEF UK, and a board director of the Halle Orchestra. He has been shortlisted six times in Entrepreneur of the Year awards in the UK. His prior book, Media Management and Artificial Intelligence: Understanding Media Businesss Models in the Digital Age, was also published by Routledge, in late 2022.
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