Media/Society: Industries, Images, and Audiences provides a framework to help students understand the relationship between media and society and helps students develop skills for critically evaluating both conventional wisdom and ones own assumptions about the social role of the media. The Seventh Edition retains its basic sociological framwork, but also includes additional discussions of new studies and up-to-date material about a rapidly changing media landscape. This edition significantly expands on discussions of the "new media" world, including digitization, the Internet, and the spread of mobile media devices, and the role of user-generated content, the potential social impact of "new" media on society, and "new" medias effect on traditional media outlets. The new edition includes updated research, the latest industry data, and current examples from popular media, which will help to illustrate enduring themes in the sociology of media.
PART I INTRODUCTION
Chapter 1 Media/Society in a Digital World
PART II TECHNOLOGY
Chapter 2 The Evolution of Media Technology
PART III INDUSTRY
Chapter 3 The Economics of the Media Industry
Chapter 4 Political Influence on Media
Chapter 5 Media Organizations and Professionals
PART IV CONTENT
Chapter 6 Media and Ideology
Chapter 7 Social Inequality and Media Representation
PART V USERS
Chapter 8 Audiences and Creators
Chapter 9 Media Influence
PART VI AFTERWORD
Chapter 10 Globalization and the Future of Media
David Croteau is an associate professor emeritus in the sociology department at Virginia Commonwealth University (VCU). He has also worked in VCUs Academic Learning Transformation Lab (ALT Lab), helping faculty incorporate new technologies into their teaching. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left.
William Hoynes is dean of the faculty and professor of sociology at Vassar College in Poughkeepsie, New York. He teaches courses on media, culture, and social theory, and is former director of Vassars Media Studies program. He is the author of Public Television for Sale: Media, the Market, and the Public Sphere.
Clayton Childress is an associate professor in the Department of Sociology at University of British Columbia. He is the author of Under the Cover: The Creation, Production, and Reception of a Novel.
