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El. knyga: MediaWriting: Print, Broadcast, and Public Relations

(Buffalo State College, USA), (Buffalo State College, USA), (SUNY Buffalo State College, USA)
  • Formatas: 414 pages
  • Išleidimo metai: 04-Mar-2019
  • Leidėjas: Routledge
  • Kalba: eng
  • ISBN-13: 9780429801693
  • Formatas: 414 pages
  • Išleidimo metai: 04-Mar-2019
  • Leidėjas: Routledge
  • Kalba: eng
  • ISBN-13: 9780429801693

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MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes throughout, this textbook explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Some of the features included in the book are:











A re-written Chapter 13, Writing and Reporting in the New New Media, with updates to how social media is used today





Expanded chapters on print reporting methods and the Associated Press Stylebook





Updates to Chapters 5 and 6, Legal Considerations in Media Writing, and Ethical Decisions in Writing and Reporting, discuss recent court cases and current ethical issues





Explanatory "How To" boxes that help readers understand and retain main themes





Illustrative "It Happened to Me" vignettes from the authors professional experiences





Discussion questions and exercises at the end of every chapter

Designed to meet the needs of students of print and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with the skills necessary to succeed in their chosen writing field.
Preface: Introduction to MediaWriting vii
1 Communication Theory and News Values
1(20)
2 Fundamentals of Writing and Editing
21(39)
3 Crafting Leads and Observing Style
60(21)
4 Writing and Reporting the News
81(26)
5 Legal Considerations in Media Writing
107(25)
6 Ethical Decisions in Writing and Reporting
132(21)
7 The Art of Interviewing
153(25)
8 Research from Documents and Other Sources
178(31)
9 Using Quotations and Sources in News Reporting
209(26)
10 Feature Writing
235(20)
11 Preparing Broadcast Copy
255(24)
12 Reporting for Radio and Television
279(36)
13 Writing and Reporting in the New New Media
315(18)
14 Preparing Publicity Releases
333(25)
15 Writing for Organizational Media
358(15)
16 Advocacy and Speech Writing
373(13)
Afterword: Communication, the Future, and You 386(3)
Index 389
W. Richard Whitaker is Professor Emeritus of Journalism and Broadcasting at Buffalo State College (SUNY).

Ronald D. Smith is Professor of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY).

Janet E. Ramsey, is an emerita Professor of Journalism and Distinguished Service Professor and Dean Emerita at Buffalo State College (SUNY).