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El. knyga: Merger Control in the EU and Turkey: A Comparative Guide

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As a country on the way to integration with the European Union (EU), Turkey has been following EU principles in establishing and improving its merger control regime, as well as overall competition law, keeping pace with changes in relevant EU legislation and case law. This book presents, for the first time, a description and analysis of the relationship between the EU and Turkish merger control law and practice. The second edition of the book considers the legislative changes that occurred in 2020-2021, including the reform of the Turkish Competition Law which introduced the significant impediment to effective competition (SIEC) test into the Turkish concentration control.

The authors—all three, both practicing lawyers and academicians in Turkey—focus on comparing substantive, procedural and jurisdictional issues and draw parallels on their regulation in the two jurisdictions. These matters include the following:

  • determining whether a transaction shall be regarded as a notifiable merger, hence be subject to control;

  • financial thresholds used for allocating jurisdictions;

  • extraterritoriality of merger control;

  • relationship between the  SIEC test and the dominance test;

  • determination of the relevant market;

  • techniques used for assessment of horizontal and non-horizontal mergers;

  • notification requirements;

  • procedural duties of competition authorities in relation to remedies;

  • third-party rights;

  • gun-jumping fines and other sanctions for failure to comply with merger control requirements; and

  • peculiarities of assessment of mergers in the Big Data world.

Each chapter provides an overview of the respective issues in the EU and Turkey, projecting a clear understanding of the main similarities and differences in the two regimes. A notable feature is an in-depth analysis of applicable case law concerning each issue, with most of the Turkish decisions available in English for the first time.

The book’s comparative approach will prove to be of great value. With its clear answers to questions about what transactions are subject to merger control, what criteria are used in assessing those transactions, and the main issues that a foreign company should be aware of while merging with another foreign company with effect in Turkey and/or EU, the book will be of immeasurable value for lawyers and their business clients dealing with multijurisdictional merger cases. Interested academics and policymakers will also find much here to attract their attention.

List of Abbreviations
ix
Preface xi
Acknowledgments xv
Chapter 1 Introduction
1(8)
Chapter 2 Enactment of Competition Law and Genesis of Concentration Control
9(32)
§2.01 Stages of the Concentration Control Enactment in the EU
9(21)
[ A] Introduction to Merger Control Through Articles 81 and 82 of the TEEC
11(3)
[ B] Attempts for a Separate EU Merger Control Regime: Regulation 4064
14(1)
[ C] Modernization Package of the EU Merger Control Regime
15(2)
[ D] Regulation No 139/2004
17(3)
[ E] Role of the Court of Justice in the Reform of the EU Concentration Control
20(7)
[ F] The Lisbon Treaty and Its Impact on Competition Law
27(3)
§2.02 Genesis of Concentration Control in Turkey
30(11)
[ A] EU-Turkey Association and the Competition Law Concerns
34(1)
[ B] Competition Law Provisions of the EU-Turkey Customs Union
35(1)
[ C] Enactment of the Turkish Competition Law
36(2)
[ D] Turkish Competition Law Reform 2020
38(1)
Concluding Remarks
39(2)
Chapter 3 Basics of Economic Concentrations
41(44)
§3.01 Economic Rationale of Concentrations
41(3)
§3.02 Types of Concentrations
44(5)
§3.03 Main Forms of Concentrations in the EU and Turkey: Focusing on JVs
49(11)
[ A] Distinction Between Concentrative and Cooperative JV in the EU
50(4)
[ B] The Concept of JV as a Form of Concentration under the Turkish Law
54(6)
§3.04 Change of Control + On a Lasting Basis
60(12)
[ A] Determining Features of Control under the EU Law
61(1)
[ 1] Sole Versus Joint Control
62(1)
[ 2] De Facto Versus De Jure Control
62(3)
[ B] Interpretation of Notion of Control in Turkey
65(3)
[ 1] Control Through a Contract
68(2)
[ 2] Transfer of Intellectual Property Rights
70(1)
[ 3] Transfer of Special Rights
71(1)
§3.05 Concept of an Undertaking and Undertakings Concerned
72(13)
[ A] Defining an Undertaking under the EU Law
72(1)
[ B] An Undertaking in the Practice and Law of Turkey
73(6)
[ C] Peculiarities of Determining Undertakings Concerned
79(4)
Concluding Remarks
83(2)
Chapter 4 Jurisdictional Issues
85(20)
§4.01 Notification Thresholds
85(10)
[ A] Main and Alternative Thresholds in the EU
86(3)
[ 1] Case Referral Mechanism
89(4)
[ B] Applicable Thresholds in Turkey
93(2)
§4.02 Extraterritoriality and Foreign-to-Foreign Transactions
95(10)
[ A] Extraterritorial Application of the EU Competition Law
96(2)
[ B] Dealing with Foreign-to-Foreign Transactions in Turkey
98(5)
Concluding Remarks
103(2)
Chapter 5 Substantive Issues
105(82)
§5.01 Substantive Test
105(19)
[ A] SIEC Test and Dominance in the EU
107(4)
[ B] SIEC Test and Role of Dominance in Turkey
111(13)
§5.02 Defining Relevant Markets
124(13)
[ A] The Relevant Product Market
126(6)
[ B] The Relevant Geographic Market
132(5)
§5.03 Assessment of Horizontal Concentrations
137(19)
[ A] Horizontal Guidelines
138(1)
[ B] Market Shares and Concentration Levels
138(4)
[ C] Possible Anticompetitive Effects
142(3)
[ D] Buyer Power and New Entries
145(2)
[ E] Efficiencies and the Failing Firm Defense
147(5)
[ F] Examples of Mergers in Concentrated Markets Cleared by the EC
152(2)
[ G] Examples of Mergers in Concentrated Markets Cleared by the TCA
154(2)
§5.04 Assessment of Non-horizontal Concentrations
156(8)
[ A] Market Shares and Concentration Levels
157(1)
[ B] Vertical Transactions
158(4)
[ C] Conglomerate Transactions
162(2)
§5.05 Ancillary Restraints
164(11)
[ A] General Approach
164(3)
[ B] Noncompete Obligation
167(4)
[ C] Noncompete Clauses in Case of JV
171(2)
[ D] Non-solicitation and Confidentiality Clauses
173(1)
[ E] License Agreements
174(1)
[ F] Purchase and Supply Obligations
174(1)
§5.06 Peculiarities of Assessment of the Big Data Concentrations
175(12)
[ A] Examples of Big Data Mergers
176(4)
[ B] Big Data Merger Control Issues on the Horizon
180(1)
[ 1] Value of Transaction Test
180(2)
[ 2] Market Definition in Digital Markets
182(1)
[ 3] Privacy Consideration in Competition Assessment of Big Data Mergers
183(2)
Concluding Remarks
185(2)
Chapter 6 Procedural Issues
187(54)
§6.01 Notification Procedure and Time Frame
187(5)
[ A] "Standstill Obligation" and Derogations to It
188(2)
[ B] Standard Notification Procedure
190(1)
[ C] Simplified Notification Procedure
191(1)
§6.02 Main Phases of the Concentration Review
192(6)
[ A] Prenotification Contacts
192(2)
[ B] Phase I Review
194(1)
[ C] Phase II Review
195(3)
§6.03 Remedies and Conditional Clearance
198(32)
[ A] Assessment of the Suitability of Merger Remedies
201(4)
[ B] Types of Merger Remedies
205(1)
[ 1] Structural Remedies
206(8)
[ 2] Behavioral Remedies
214(9)
[ C] Procedural Duties of the Competition Authority in Relation to Remedies Assessment and Right to Defense
223(7)
§6.04 Sanctions for Noncompliance with Concentration Control Formalities
230(6)
§6.05 Third Parties in Concentration Control
236(5)
Concluding Remarks
238(3)
Chapter 7 Conclusion
241(6)
Annex: List of M&A Transactions That Required Notification to Both the EC and the TCA 247(18)
Bibliography 265(10)
Table of Cases 275(8)
Table of Legislation 283(2)
Index 285