Cross-cultural comparison is gaining increasing importance in the context of globalization and the internationalization of many areas of lifeThe aim of this volume is to provide a concise and practical introduction to the methods of cross-cultural research. In particular, the possibilities and limitations of cross-cultural survey research are addressed. The book offers a solid foundation for a critical approach to cross-cultural studies, but it also imparts basic knowledge for conducting ones own cross-cultural research.
Why culture matters.- Methodological debates.- Goals and process of
cross-cultural studies.- Sampling methods.- Questionnaire development.-
Capturing social contexts.- Analysis possibilities.- Opportunities and
limitations of cross-cultural comparison.
Dr. Susanne Rippl is Professor of Political Sociology at the Institute of Sociology at the Technical University of Chemnitz.
Dr. Christian Seipel is an Academic Councillor at the Institute of Social Sciences at the University of Hildesheim.
