Preface |
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xi | |
Chapter 1 What On Earth Is A Coach? |
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1 | (22) |
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If It's Not Clear To You, Don't Worry; It's Not Very Clear To Me |
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Who Certifies the Certifiers? |
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1 | (5) |
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The Difference between a Coach and a Mentor |
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6 | (4) |
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The (Surprising) Reasons that We Require Coaches |
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10 | (6) |
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Why Great Athletes Usually Aren't Great Coaches |
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16 | (5) |
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21 | (2) |
Chapter 2 The Coach's Calling |
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23 | (24) |
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You're Nobody Till Somebody Wants You |
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Improving the Client's Condition |
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23 | (5) |
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28 | (1) |
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29 | (3) |
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Assessing Performance and Progress |
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32 | (4) |
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Providing Accurate, Compassionate, but Candid Feedback |
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36 | (1) |
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Alan's Fabulous Feedback Features |
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37 | (3) |
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Determining the True Buyer (and Why the Buyer Is Never in HR) |
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40 | (1) |
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Alan's Questions to Identify True Buyers |
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41 | (2) |
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Alan's Techniques to Build Value |
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43 | (4) |
Chapter 3 Setting Yourself Up For Success |
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47 | (22) |
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How To Stack The Deck In Your Favor |
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Finalizing Conceptual Agreement |
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47 | (4) |
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Creating Rules of Engagement |
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51 | (4) |
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55 | (4) |
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Selecting Effective Methodologies |
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59 | (4) |
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Alan's Factors for Choosing Coaching Methodologies |
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63 | (1) |
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Making the Buyer (and the Client) Responsible |
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64 | (5) |
Chapter 4 Delivering The Goods |
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69 | (22) |
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How to Provide Effective Feedback |
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69 | (5) |
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How to Validate Your Assumptions and Information |
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74 | (3) |
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Alan's Techniques to Verify Various Versions |
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77 | (1) |
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Dealing with Resistance and Worse |
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78 | (6) |
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84 | (3) |
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Alan's Political Analysis Techniques |
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87 | (4) |
Chapter 5 Methodologies, Technologies, And Analogies |
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91 | (22) |
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The Million Dollar Coaching Toolkit |
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91 | (4) |
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95 | (3) |
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Alan's Remote Coaching Criteria |
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98 | (1) |
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Internet and Electronic Techniques |
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99 | (4) |
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103 | (5) |
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108 | (5) |
Interlude Philosophy And Ponderings On Coaching |
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113 | (22) |
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115 | (4) |
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Improvement Is an Elusive Target |
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119 | (3) |
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Three Dimensions of Coaching |
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122 | (4) |
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126 | (4) |
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130 | (5) |
Chapter 6 Creating Long, Long-Term Clients |
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135 | (22) |
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Once You're In, Why Go Out? |
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135 | (4) |
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Marketing in a "Web" System |
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139 | (4) |
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143 | (5) |
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Diversifying Your Coaching |
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148 | (4) |
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Providing Long-Term, Alternative Support |
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152 | (5) |
Chapter 7 How Not To Leave Money On The Table |
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157 | (22) |
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Most Coaches Overdeliver And Undercharge |
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Value-Based Fees for Coaches |
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157 | (5) |
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The Smart Art of the Retainer |
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162 | (3) |
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Separating Yourself from "Conventional Wisdom" |
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165 | (4) |
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169 | (5) |
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Breakthrough: Money Is NOT a Scarce Resource |
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174 | (5) |
Chapter 8 Aggressive Marketing |
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179 | (20) |
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You, Too, Can Become A Star |
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Why You Can't Coach Yourself |
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179 | (4) |
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Becoming an Object of Interest |
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183 | (3) |
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The Million Dollar Consultant® Accelerant Curve |
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186 | (4) |
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Think about Being a Thought Leader |
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190 | (4) |
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Blowing Your Own Horn (or Living without Music) |
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194 | (5) |
Chapter 9 Developing Yourself |
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199 | (26) |
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The Ski Instructor Needs to Be in Front of You |
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199 | (4) |
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Credentials Don't Matter; a Track Record of Success Does |
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203 | (5) |
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Moving into Consulting, Speaking, Publishing, and Other Areas |
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208 | (6) |
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Creating Unique Intellectual Property and Trademarks |
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214 | (4) |
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Coaching Other Coaches: Licensing |
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218 | (7) |
Chapter 10 Higher Levels |
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225 | (22) |
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Really, What's The Point? |
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Wealth Is Discretionary Time |
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225 | (5) |
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It's Not Good Enough to Be Better at What's Already Good |
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230 | (3) |
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Alan's Techniques to Reach New Levels of Coaching Success |
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233 | (3) |
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236 | (5) |
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241 | (6) |
Appendix What's My Coach Quotient (Cq)? |
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247 | (2) |
101 Questions For Any Sales Situation You'll Ever Face |
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249 | (14) |
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249 | (1) |
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250 | (1) |
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I Qualifying the Prospect |
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251 | (1) |
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II Finding the Economic Buyer |
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252 | (1) |
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253 | (1) |
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IV Establishing Objectives |
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254 | (1) |
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255 | (1) |
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256 | (1) |
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VII Determining the Budget Range |
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257 | (2) |
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VIII Preventing Unforeseen Obstacles |
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259 | (1) |
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IX Increasing the Size of the Sale |
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260 | (1) |
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261 | (1) |
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XI The Most Vital Question |
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262 | (1) |
Interviews With Coaches |
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263 | (46) |
Index |
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309 | |