Atnaujinkite slapukų nuostatas

Million Dollar Coaching [Minkštas viršelis]

4.21/5 (164 ratings by Goodreads)
  • Formatas: Paperback / softback, 352 pages, aukštis x plotis x storis: 229x152x19 mm, weight: 455 g, 0 Illustrations
  • Išleidimo metai: 16-Feb-2011
  • Leidėjas: McGraw-Hill Professional
  • ISBN-10: 0071743790
  • ISBN-13: 9780071743792
Kitos knygos pagal šią temą:
  • Formatas: Paperback / softback, 352 pages, aukštis x plotis x storis: 229x152x19 mm, weight: 455 g, 0 Illustrations
  • Išleidimo metai: 16-Feb-2011
  • Leidėjas: McGraw-Hill Professional
  • ISBN-10: 0071743790
  • ISBN-13: 9780071743792
Kitos knygos pagal šią temą:
The best-selling author of Million Dollar Consulting shows how to build a profitable professional-coaching business from the ground up. Original. 10,000 first printing. Build a lucrative professional coaching business from the ground upPresented in the same easy-to-use format as the popular Million Dollar Consulting, Million Dollar Coaching gives the inside advice you need to build or expand your coaching business—from developing a common language and shared protocol to providing effective and supportive feedback at every level.Bestselling business author and Professional Speaking Hall of Fame member Alan Weiss packs this guide with boxed tips, checklists, lists of resources, and plenty of helpful examples making this the must-have read for entering into the lucrative world of professional coaching. Million Dollar Coaching presents essential information on: Developing trust and assessing performance and progress Providing accurate, compassionate, and candid feedback Coaching techniques (interpersonal, remote, Internet/electronic, and so on) Long-term alternative supportMarketing laterally and using the media to raise your public profile Creating long-term clients Working on retainer and creating values-based fees Expanding and diversifying your coaching Presenting a strong track record Loaded with information and key advice, Million Dollar Coaching helps you build a booming professional coaching business.
Preface xi
Chapter 1 What On Earth Is A Coach? 1(22)
If It's Not Clear To You, Don't Worry; It's Not Very Clear To Me
Who Certifies the Certifiers?
1(5)
The Difference between a Coach and a Mentor
6(4)
The (Surprising) Reasons that We Require Coaches
10(6)
Why Great Athletes Usually Aren't Great Coaches
16(5)
Summary
21(2)
Chapter 2 The Coach's Calling 23(24)
You're Nobody Till Somebody Wants You
Improving the Client's Condition
23(5)
Developing Trust
28(1)
Alan's Trust Builders
29(3)
Assessing Performance and Progress
32(4)
Providing Accurate, Compassionate, but Candid Feedback
36(1)
Alan's Fabulous Feedback Features
37(3)
Determining the True Buyer (and Why the Buyer Is Never in HR)
40(1)
Alan's Questions to Identify True Buyers
41(2)
Alan's Techniques to Build Value
43(4)
Chapter 3 Setting Yourself Up For Success 47(22)
How To Stack The Deck In Your Favor
Finalizing Conceptual Agreement
47(4)
Creating Rules of Engagement
51(4)
Determining Time Frames
55(4)
Selecting Effective Methodologies
59(4)
Alan's Factors for Choosing Coaching Methodologies
63(1)
Making the Buyer (and the Client) Responsible
64(5)
Chapter 4 Delivering The Goods 69(22)
Hey, I'm On Your Side
How to Provide Effective Feedback
69(5)
How to Validate Your Assumptions and Information
74(3)
Alan's Techniques to Verify Various Versions
77(1)
Dealing with Resistance and Worse
78(6)
Avoiding the Political
84(3)
Alan's Political Analysis Techniques
87(4)
Chapter 5 Methodologies, Technologies, And Analogies 91(22)
The Million Dollar Coaching Toolkit
Interpersonal Techniques
91(4)
Remote Techniques
95(3)
Alan's Remote Coaching Criteria
98(1)
Internet and Electronic Techniques
99(4)
Instrumented Techniques
103(5)
Off-the-Wall Techniques
108(5)
Interlude Philosophy And Ponderings On Coaching 113(22)
Test Me Not
115(4)
Improvement Is an Elusive Target
119(3)
Three Dimensions of Coaching
122(4)
Obstacles
126(4)
Coaching as a Business
130(5)
Chapter 6 Creating Long, Long-Term Clients 135(22)
Once You're In, Why Go Out?
Marketing Laterally
135(4)
Marketing in a "Web" System
139(4)
Marketing Gravity
143(5)
Diversifying Your Coaching
148(4)
Providing Long-Term, Alternative Support
152(5)
Chapter 7 How Not To Leave Money On The Table 157(22)
Most Coaches Overdeliver And Undercharge
Value-Based Fees for Coaches
157(5)
The Smart Art of the Retainer
162(3)
Separating Yourself from "Conventional Wisdom"
165(4)
Dealing with True Buyers
169(5)
Breakthrough: Money Is NOT a Scarce Resource
174(5)
Chapter 8 Aggressive Marketing 179(20)
You, Too, Can Become A Star
Why You Can't Coach Yourself
179(4)
Becoming an Object of Interest
183(3)
The Million Dollar Consultant® Accelerant Curve
186(4)
Think about Being a Thought Leader
190(4)
Blowing Your Own Horn (or Living without Music)
194(5)
Chapter 9 Developing Yourself 199(26)
The Uber-Coach
The Ski Instructor Needs to Be in Front of You
199(4)
Credentials Don't Matter; a Track Record of Success Does
203(5)
Moving into Consulting, Speaking, Publishing, and Other Areas
208(6)
Creating Unique Intellectual Property and Trademarks
214(4)
Coaching Other Coaches: Licensing
218(7)
Chapter 10 Higher Levels 225(22)
Really, What's The Point?
Wealth Is Discretionary Time
225(5)
It's Not Good Enough to Be Better at What's Already Good
230(3)
Alan's Techniques to Reach New Levels of Coaching Success
233(3)
Success, Not Perfection
236(5)
Creating Legacies
241(6)
Appendix What's My Coach Quotient (Cq)? 247(2)
101 Questions For Any Sales Situation You'll Ever Face 249(14)
An Overview
249(1)
A Few Guidelines for Use
250(1)
I Qualifying the Prospect
251(1)
II Finding the Economic Buyer
252(1)
III Rebutting Objections
253(1)
IV Establishing Objectives
254(1)
V Establishing Metrics
255(1)
VI Assessing Value
256(1)
VII Determining the Budget Range
257(2)
VIII Preventing Unforeseen Obstacles
259(1)
IX Increasing the Size of the Sale
260(1)
X Going for the Close
261(1)
XI The Most Vital Question
262(1)
Interviews With Coaches 263(46)
Index 309
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide