Mindfulness has gained significant traction within the business community worldwide. Mindful Marketing and Strategic Management focuses on current advancements in the realm of mindfulness and its application for both effective marketing and strategic management practices. It presents readers with techniques to adopt mindfulness as a major driver for long-term success
This edited book includes various strategies for marketers and practitioners to engage customers in a thoughtful and meaningful way. Businesses that use a mindful approach may develop true relationships with their target audience, encourage positive consumer behaviour and loyalty, and have a beneficial social effect through their products or services.
The book is a great resource for management and practitioners as it provides practical tools and approaches for incorporating mindfulness into effective strategic management practices, such as leadership and workplace culture, which is vital for organisational success and employee wellbeing. The book provides suggestions on how to incorporate mindfulness into strategic planning, decision-making processes, and team cooperation. By using a mindful approach, practitioners may improve their efficacy, inventiveness, and overall performance, eventually contributing to long-term corporate success.
Mindful Marketing and Strategic Management is a great resource for management and practitioners as it provides practical tools and approaches for incorporating mindfulness into effective strategic management practices
Chapter
1. The Impact of Mindfulness on Consumer Engagements and
Marketing Strategies; Tran Minh Tung, Duong Hoai Lan, and Vo Thi Kim Oanh
Chapter
2. Sustainable Consumption and Generational Cohort: A Study into
Product Country Image and Consumer Scepticism; Huat Wei Huang, Tze Yin Lim,
Siew Ling Liew, and Mung Ling Voon
Chapter
3. Explaining Mindful Tourism in Indonesia: Applying the Protection
Motivation Theory; Rokhima Rostiani and Karlina Maizida
Chapter
4. The Double Dividend of Mindfulness in Digital Marketing: How
Mindfulness Can Drive Sustainable Consumption in the Era of Digital
Distraction; Shamim Ahmed Khan, Motoki Watabe, and Soo Yeong Ewe
Chapter
5. Mindfulness and Management; Stephen T. Homer and Cindy Chuah
Chapter
6. Mindfulness in Practice: Bitis Journey to GNH-Certified Corporate
Happiness and Sustainable Well-Being in Business; Van Nguyen Tran Kieu, Mai
Dao Thi Ngoc, Vu Thanh Tam Nguyen, and Thu Hang Hoang
Chapter
7. Unearthing Leadership In Higher Education: How Leader-Member
Exchange Intervenes Its Impact on Commitment to Change?; Mung Ling Voon, May
Chiun Lo, and Kwang Sing Ngui
Chapter
8. Integrating Islamic Principal in Conditional Cash Transfer: A
Theory of Change Approach to Achieving Sustainable Development Goals in
Poverty Alleviation; Mohd Suffian Mohamed Esa, Hairunnizam Wahid, Salmy
Edawati Yaacob, and Abdul Hayy Haziq Mohamad
Chapter
9. Leveraging of Business Growth Strategies for Superior Firm
Performance in the Malaysian Property Sector; Kartinah Ayupp, Daw Tin Hla,
Mohd Waliuddin Mohd Razali, and Faizul Ayupp Dino
Jee Teck Weng is a senior lecturer and director (Business and Social Innovation Center) at the School of Business, Faculty of Business, Design, and Arts, Swinburne University of Technology, Sarawak Campus, Malaysia.
Evan Lau Poh Hock is an Associate Professor in the Faculty of Economics and Business at Universiti Malaysia Sarawak (UNIMAS).
Mark Kilgour is a creativity researcher with a focus on advertising.
