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Mistakes Authors Make: Essential Steps for Achieving Success as an Author [Minkštas viršelis]

4.11/5 (25 ratings by Goodreads)
  • Formatas: Paperback / softback, 302 pages, aukštis x plotis x storis: 215x139x17 mm, weight: 387 g, black & white illustrations
  • Išleidimo metai: 02-Apr-2015
  • Leidėjas: Morgan James Publishing llc
  • ISBN-10: 1630474576
  • ISBN-13: 9781630474577
Kitos knygos pagal šią temą:
  • Formatas: Paperback / softback, 302 pages, aukštis x plotis x storis: 215x139x17 mm, weight: 387 g, black & white illustrations
  • Išleidimo metai: 02-Apr-2015
  • Leidėjas: Morgan James Publishing llc
  • ISBN-10: 1630474576
  • ISBN-13: 9781630474577
Kitos knygos pagal šią temą:
The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that its easy for you to make critical mistakes that can you off course and significantly decrease your chances for success.



How many of the 50 biggest mistakes authors make are you making? When you learn to avoid the biggest mistakes authors make you can greatly enhance your chances for success in the publishing world.







In this insiders look at the worlds of publishing and book marketing coauthors Rick Frishman, Bret Ridgway and Bryan Hane bring their 65 combined years of experience in the publishing world to you and share their secrets to success. Youll learn:







How to master media and other key marketing channels authors should use







Keys to capturing the browsing buyer in bookstores and online







The new publishing landscape and how it impacts you







How to increase the readability of your book so readers keep coming back







How your book is the key piece of your own information marketing empire







And much, much more

Recenzijos

I LOVE the book so far! Clear-concise-comprehensive with practical info the aspiring author needs! --- Laura Venecia Rodriguez, Author, "Yoga at Home: Gain Energy, Flexibility, and Serenity in 20-30 Minutes a Day"





Mistakes Authors Make" features 50 of the most common errors book authors make in writing, publishing and promoting their books. All of them should be corrected. Correct one mistake a day and within two months, youll be far ahead of most book authors. Youll be surprised how quickly you can sell more books when you fix these errors. Start today! --- John Kremer, Author, "1001 Ways to Market Your Books"





Rick Frishman is my go-to guy for book publicity and marketing. I trust him deeply and hes earned his reputation as an expert, a creative confidante, and the best book publicist in the nation. --- Brendon Burchard, author, Lifes Golden Ticket









Mistakes Authors Make" is a must-read for new and experienced authors alike! Sadly, I made at least 16 of the mistakes in the first 11 books I authored. This easy-to-read book would have saved me countless hours and headaches starting out. I wish I had mentors like Rick, Bret and Bryan who share on these pages everything you need to succeed. The practical tools make it crystal clear how to avoid pitfalls and lead you to mega-success! --- Phil Johncock, The Grant ProfessorPhilJohncock.com









If you want to write a book or make sure that your book is a smashing success read this now and take action! Youll be amazed at the difference it will make in your success! --- John Assaraf, New York Times Bestselling Author, "The Answer and Having It All", CEO, Praxis Now









This book is a MUST READ for anyone thinking of writing a book, in the process of writing a book, or having already published a book in any format. The mistakes AND solutions to those mistakes discussed in this book will save you so much time and money. In fact, I think it will MAKE you more money due to the elements you may not have thought about yet. Im checking some of these tips against my book thats already published and going through this book again for the book Im currently working on. Do yourself a favor and go ahead and get this book right now---you wont regret it. --- Frank E. Deardurff III, That One Web Guy!, Co-author of The 50 Biggest Website Mistakes









Rick Frishman is one of only ten people who understand and have mastered the book publishing process---I have counseled with him, listened to him, and watched the books he promoted turn to gold. If youre looking for someone to take your book to the promised land, I promise that Rick Frishman is the rocket ship that will take you there. --- Jeffrey Gitomer, King, Buy Gitomer, Inc.









Bret Ridgway is an information marketers best friend. Bret is great because he really likes the business. He understands the business. Hes IN the business. Hes an author and an information publisher himself. And, he really cares about you. He really gets to know what youre doing and looks for ways to give you what you want, what youve asked for, and also to improve upon the process. He will help you take what youre doing to the next level. --- David Garfinkel, Author, "Breakthrough Copywriting"









Rick Frishman is one of the most well-connected people I know. He understands every aspect of author promotion and is able to deliver exactly what the individual project requires. His strategic thinking skills, his deep understanding of what really delivers, and his collaborative and positive personal style make Rick and his team a perfect choice for publishers and authors alike. Highly recommended. --- Cindy Ratzlaff, V.P., Associate Publisher, Rodale Books









As an author of multiple ebooks and a soon-to-be-published hard copy book, this book covers everything across the spectrum from the conceptual to publication and sales. I would strongly recommend reading this book regardless of where you are at in your publishing endeavors. You'll be better off and likely avoid a large number of costly (both time and financial) mistakes. --- James Bogash, DC. Chiropractic Physician









Rick Frishman is a genius when it comes to publicity. If you need someone to help you get into the media hes the go-to guy. And hes a great guy! --- Ellen Violette, ebook/Internet Coach, Author and Copywriter, Create A Splash, LLC, /The ebook Coach









Rick Frishman was the go to guy if you wanted to publicize your book or project two decades ago. Well, now he is an industry leader in the same category. Rick knows how to get eyes and ears on your project. Hes still the go to buy. --- Jim Cathcart, President & Founder, Catchart Institute, Inc.









Rick Frishman is without a doubt one of the top book publicists in the country. Not only has he represented many bestselling authors as the founder of Planned Television Arts, he has mentored hundreds of emerging authors and professional speakers including myself with his stellar workshops. Rick is truly a professional of the highest caliber and someone I am product to call a colleague and friend. December 4, 2008. --- Robert Stack, MCLC, APR, Fellow PRSA, OwnerFame Coach

Daugiau informacijos

Navigating the publishing landscape can be a tricky proposition. Authors who have a wonderful message to share need to avoid making mistakes that can lessen the impact theyll have on the world. In Mistakes Authors Make authors Rick Frishman, Bret Ridgway and Bryan Hane outline the biggest mistakes authors make. But, more importantly, you learn what to do instead to increase your chances for publishing success.
Acknowledgements xiii
Foreword xv
Introduction xvii
Section 1 Before You Write
1(32)
Mistake #1 Believing You Can't Write a Book
3(4)
Mistake #2 Writing a Book for the Wrong Reason
7(4)
Mistake #3 No Real Understanding of Your Target Market
11(4)
Mistake #4 Expecting Instant Success
15(4)
Mistake #5 No Understanding of the Various Publishing Models
19(6)
Mistake #6 Lack of Perception of Perceived Value in Information Marketing
25(4)
Mistake #7 Trying to Do Too Many Products at the Same Time
29(4)
Section 2 The Business of Your Book
33(60)
Mistake #8 Overproducing on an Initial Book Launch to Lower Per Unit Cost
35(4)
Mistake #9 Not Understanding the Lifetime Value of a Reader
39(4)
Mistake #10 You Don't Know Your Numbers
43(6)
Mistake #11 Not Knowing How Bookstores Really Work
49(4)
Mistake #12 Trying to Wear Too Many Hats
53(4)
Mistake #13 Not Understanding the Differences Between a Distributor and a Wholesaler and a Fulfillment House
57(6)
Mistake #14 Not Using a Literary Agent When You Need One and Using One When You Don't
63(8)
Mistake #15 Signing a Crappy Contract
71(4)
Mistake #16 Failure to Register Your Copyright
75(4)
Mistake #17 Expecting Other People to Do It For You
79(4)
Mistake #18 No Commitment to Continual Learning
83(6)
Mistake #19 No Continuity Revenue
89(4)
Section 3 Writing Your Book
93(52)
Mistake #20 Writing a Crappy Book
95(4)
Mistake #21 Poor Book Title
99(4)
Mistake #22 Bad Cover Design
103(8)
Mistake #23 Writing a Book that is Not Easily Consumable
111(6)
Mistake #24 Poor Interior Layout
117(8)
Mistake #25 No Name Capture Mechanisms Built Into Your Book
125(6)
Mistake #26 No Branding
131(6)
Mistake #27 Doing an Ebook Only
137(4)
Mistake #28 Forgetting to Put Disclosures/Disclaimers in Your Book
141(4)
Section 4 Marketing Your Book Before It's Written
145(62)
Mistake #29 Failure to Develop a Book Proposal/Book Business Plan
147(6)
Mistake #30 No List Building Efforts in Advance of Publication
153(6)
Mistake #31 No On-going Communications with the List You're Building
159(4)
Mistake #32 No On-going Commitment to Marketing
163(4)
Mistake #33 Not Using Social Media Properly
167(6)
Mistake #34 Lack of a Press Kit
173(6)
Mistake #35 Lack of a Blog
179(6)
Mistake #36 Not Attending Live Events to Network
185(6)
Mistake #37 Not Owning Some Key Web Properties
191(6)
Mistake #38 Not Understanding How One Achieves Bestseller Status
197(4)
Mistake #39 You Can Write a Book but You Can't Write Sales Copy
201(6)
Section 5 Marketing Your Book After It's Written
207(62)
Mistake #40 Not Using Public Speaking to Build Your Platform
209(6)
Mistake #41 Becoming a Media Diva
215(4)
Mistake #42 Not Being Ready for the "Big Stage"
219(8)
Mistake #43 Underestimating the Power of Radio
227(6)
Mistake #44 Not Leveraging the Full Power of Amazon
233(6)
Mistake #45 Not Getting the Most out of Book Signings
239(6)
Mistake #46 Incomplete Profile Pages in Your Distribution Channels
245(6)
Mistake #47 Underestimating the Value of Book Reviews
251(4)
Mistake #48 Not Capturing the Browsing Buyer
255(6)
Mistake #49 No Use of Video in Your Marketing Efforts
261(4)
Mistake #50 You're Afraid to Give Books Away
265(4)
Conclusion 269(2)
Resources 271(8)
Bibliography 279(2)
About the Authors 281
Rick Frishman is Publisher at Morgan James Publishing in New York and founder of Planned Television Arts (now called Media Connect). He has been one of the leading book publicists in America for over 37 years. Rick works with many of the top book editors, literary agents, and publishers in America, including Simon and Schuster, Harper Collins and Random House. Rick is the coauthor of sixteen books, including national bestsellers Guerrilla Publicity, Wheres Your Wow, Guerrilla Marketing for Writers, The Expert Success Solution, and 250 Rules of Business.

Bret Ridgway and Bryan Hane are co-founders of Speaker Fulfillment Services, a company that works behind the scenes with authors, speakers and information marketers. Bret is author of three previous books including 50 Biggest Mistakes Information Marketers Make and Biggest Website Mistakes Online Business Owners Make. Bret and Bryan have worked for over 10 years with NY Times bestsellers such as Joel Comm and John Assaraf.