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El. knyga: Netymology: From Apps to Zombies: A Linguistic Celebration of the Digital World

3.45/5 (73 ratings by Goodreads)
  • Formatas: EPUB+DRM
  • Išleidimo metai: 28-Mar-2013
  • Leidėjas: Quercus Books
  • Kalba: eng
  • ISBN-13: 9781780879949
  • Formatas: EPUB+DRM
  • Išleidimo metai: 28-Mar-2013
  • Leidėjas: Quercus Books
  • Kalba: eng
  • ISBN-13: 9781780879949

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Composed of 100 bite-sized entries of 400 to 600 words each, Netymology weaves together stories, etymologies and analyses around digital culture's transformation and vocabulary. Chatfield presents a kaleidoscopic, thought-provoking tour through the buried roots of the symbols, speech, and mannerisms we have inherited from the digital age: from the @ and Apple symbols, to HTML and Trojan horses, to the twisted histories of new forms of slang, memes, text messages and gaming terms; how language itself is being shaped by technology, how it is changing us.

Tom Chatfield is a freelance author, consultant, game writer and theorist. His first bookFun, Inc. was published to worldwide acclaim and he has done design, writing and consultancy work for games and media companies, including Google and Intervox.

Composed of 100 bite-sized entries of 400 to 600 words each, Netymology weaves together stories, etymologies and analyses around digital culture’s transformation and vocabulary. Chatfield presents a kaleidoscopic, thought-provoking tour through the buried roots of the symbols, speech, and mannerisms we have inherited from the digital age: from the @ and Apple symbols, to HTML and Trojan horses, to the twisted histories of new forms of slang, memes, text messages and gaming terms; how language itself is being shaped by technology, how it is changing us.
Introduction 1(4)
1 Selfie Consciousness
5(3)
2 #WhyDoWeDoThis?
8(3)
3 Transistor (Not Iotatron)
11(3)
4 Emoji and Emoticons
14(3)
5 Computers
17(3)
6 Signs of Our Times: @ and K
20(3)
7 Marking Up
23(3)
8 Myths and Monsters
26(2)
9 Speak, Memory
28(2)
10 Why Wiki?
30(2)
11 Buffed-Up Gamers
32(2)
12 Very, Very Big and Very, Very Small
34(3)
13 The Names of Domains
37(3)
14 Rise of the Robots
40(3)
15 Cyber-Everything
43(3)
16 Three-Letter Words
46(3)
17 Everyone's an Avatar
49(2)
18 On Memes
51(3)
19 Hacking Through the Net
54(3)
20 Do You Grok It?
57(3)
21 Sock Puppets and Astroturf
60(3)
22 Bluetooth
63(2)
23 The Cupertino Effect
65(3)
24 The Scunthorpe Problem
68(3)
25 The Coming of the Geeks
71(3)
26 Beware of the Troll
74(3)
27 Bitten by Bugs
77(3)
28 Bits, Bytes and Other Delights
80(3)
29 Twinks, Twinked, and Twinking
83(2)
30 Talking Less About Trees
85(3)
31 ZOMGs, LOLZ
88(2)
32 Lifehacking
90(3)
53 The Multitasking Illusion
93(3)
34 The Streisand Effect
96(3)
35 Acute Cyberchondria
99(3)
36 Casting the Media Net
102(3)
37 Bionic Beings and Better
105(3)
38 Technological Singularities
108(3)
39 Google and Very Big Numbers
111(3)
40 Status Anxiety
114(3)
41 The Zombie Computing Apocalypse
117(3)
42 To Pwn and Be Pwned
120(2)
43 Learning to Speak 133t
122(2)
44 Getting Cyber-Sexy
124(3)
45 Slacktivism and the Pajamahadeen
127(2)
46 Gamification and the Art of Persuasion
129(3)
47 Sousveillance
132(3)
48 Phishing, Phreaking and Phriends
135(3)
49 Spamming for Victory
138(3)
50 Gurus and Evangelists
141(3)
51 CamelCase
144(3)
52 The Blogosphere and Twitterverse
147(3)
53 Phat Loot and In-Game Grinding
150(3)
54 Meta-
153(3)
55 TL;DB
156(3)
56 Apps
159(3)
57 Fanboys and Girls
162(3)
58 Welcome to the Guild
165(3)
59 Facepalms and "Acting Out"
168(3)
60 Finding Work as a Mechanical Turk
171(3)
61 Geocaching
174(3)
62 The Beasts of Baidu
177(2)
63 Snowclones
179(3)
64 Typosquatting
182(3)
65 Egosurfing and Googlegangers
185(2)
66 Infovores, Digerati and Hikikomori
187(3)
67 Planking, Owling and Horsemanning
190(3)
68 Unfriend, Unfavorite (and Friends)
193(3)
69 Sneakernets and Meatspace
196(2)
70 Going Viral
198(3)
71 Dyson Spheres and Digital Dreams
201(3)
72 Welcome to Teh Interwebs
204(2)
73 On Good Authority
206(3)
74 A World of Hardware
209(3)
75 Darknets, Mysterious Onions, and Bitcoins
212(3)
76 Nets, Webs and Capital Letters
215(3)
77 Praying to Isidore and Tweeting the Pope
218(3)
78 QWERTY and Dvorak
221(3)
79 Apples Are the Only Fruit
224(2)
80 Eponymous Branding
226(2)
81 Mice, Mouses and Grafacons
228(2)
82 Meh
230(2)
83 Learn Olbanian!
232(3)
84 Booting and Rebooting
235(2)
85 Cookie Monsters
237(3)
86 Going Digitally Native
240(3)
87 Netiquette and Netizens
243(3)
88 The Names of the Games
246(3)
89 Flash Crowds, Mobs, and the Slashdot Effect
249(3)
90 Godwin's Law
252(2)
91 From Beta to Alpha to Golden Master
254(2)
92 Mothers and Daughters, Masters and Slaves
256(2)
93 Bit Rot
258(2)
94 Nonprinting Characters
260(2)
95 Wise Web Wizards
262(3)
96 Disk Drives
265(3)
97 Easter Eggs
268(3)
98 Why Digital?
271(2)
99 Filing Away Our Data
273(3)
100 Artificial Intelligence and Turing Tests
276(5)
... and Finally
279(2)
Acknowledgments 281(2)
Select Bibliography and Further Reading 283(2)
Notes and References 285(14)
Index 299