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El. knyga: New Alchemists

4.50/5 (12 ratings by Goodreads)
  • Formatas: EPUB+DRM
  • Išleidimo metai: 22-Jul-2021
  • Leidėjas: Hammersmith Health Books
  • Kalba: eng
  • ISBN-13: 9781781611890
  • Formatas: EPUB+DRM
  • Išleidimo metai: 22-Jul-2021
  • Leidėjas: Hammersmith Health Books
  • Kalba: eng
  • ISBN-13: 9781781611890

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How to identify and see through deceptive and unethical health marketing practices





Health scams come in all shapes and sizes-from the suppression of side-effects from prescription drugs to the unproven benefits of 'traditional' health practices-taking advantage of the human tendency to assume good intentions in others. So how do we avoid being deceived? Professor of Nursing, Bernie Garrett explores real-world examples of medical malpractice, pseudo and deceptive health science, dietary and celebrity health fads, deception in alternative medicine and problems with current healthcare regulation, ending with a simple health-scam detection kit. And he looks at how these practices and ineffective regulations affect our lives.
About the Author vii
Acknowledgements
Section I Wellness is not something you can buy
1(32)
Chapter 1 The art of the con
3(8)
Chapter 2 Are we obsessed with our health?
11(12)
Chapter 3 Trust me, I am not a doctor
23(10)
Section II Health scams
33(34)
Chapter 4 What is a health scam?
35(8)
Chapter 5 A profusion of health scams and devious practices
43(18)
Chapter 6 Conspiracy theories -- Just because you're paranoid...
61(6)
Section III Bad medicine
67(54)
Chapter 7 The chequered history of modern medicine
69(20)
Chapter 8 Big Pharma
89(12)
Chapter 9 Dubious private clinics
101(14)
Chapter 10 Is modern medicine safe?
115(6)
Section IV Alternative medicine
121(114)
Chapter 11 What's in a name?
123(18)
Chapter 12 Alternative health belief systems
141(24)
Chapter 13 Physical manipulative interventions
165(12)
Chapter 14 Herbal, nutritional and mind-body interventions
177(20)
Chapter 15 Magical health machines
197(8)
Chapter 16 Is alternative medicine safe?
205(12)
Chapter 17 Regulation and education
217(12)
Chapter 18 It's science, but not as we know it
229(6)
Section V Health, fame and fortune
235(42)
Chapter 19 Success and irrationality
237(10)
Chapter 20 Health and celebrity
247(14)
Chapter 21 The anti-vaccination crisis and celebrities
261(16)
Section VI We will make you like our products
277(46)
Chapter 22 Who to believe?
279(10)
Chapter 23 The appliance of science
289(14)
Chapter 24 Social influence
303(10)
Chapter 25 Health scams and detecting deception
313(10)
Section VII Conclusions - who do you trust?
323(26)
Chapter 26 Don't believe everything you think
325(16)
Chapter 27 Conclusion
341(8)
References 349(50)
Index 399
Dr Bernie Garrett is a Professor at the University of British Columbia, School of Nursing. He was a renal clinical nurse specialist for 15 years before becoming a nurse educator and holds a PhD in information Science. Dr Garrett currently works in the fields of health technologies and deceptive healthcare practices, and frequently writes on issues of science and technology. He is the author of Empirical Nursing: The Art of Evidence Based Care; Fluids & Electrolytes: Essentials for Healthcare Practice; and co-author of the popular Clinical Pocket Reference for Nurses series which has sold over 60,000 copies to date.